Advertising
UK > England
The table below looks at the prevalence of the term Advertising in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 24 August 2025, comparing them to the same period in the previous two years.
| 6 months to 24 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 401 | 387 | 356 |
| Rank change year-on-year | -14 | -31 | +138 |
| DemandTrendContract jobs citing Advertising | 119 | 148 | 265 |
| As % of all contract jobs advertised in England | 0.43% | 0.45% | 0.61% |
| As % of the General category | 0.67% | 0.77% | 1.03% |
| Number of daily rates quoted | 70 | 87 | 188 |
| 10th Percentile | £230 | £200 | £221 |
| 25th Percentile | £303 | £258 | £327 |
| Median daily rate (50th Percentile) | £402 | £375 | £469 |
| Median % change year-on-year | +7.27% | -20.00% | -10.71% |
| 75th Percentile | £532 | £516 | £603 |
| 90th Percentile | £590 | £600 | £697 |
| UK median daily rate | £402 | £375 | £460 |
| % change year-on-year | +7.27% | -18.48% | -14.81% |
| Number of hourly rates quoted | 8 | 10 | 18 |
| 10th Percentile | £23.60 | £30.14 | £19.08 |
| 25th Percentile | £27.04 | £32.75 | £21.36 |
| Median hourly rate | £35.75 | £47.99 | £47.75 |
| Median % change year-on-year | -25.50% | +0.50% | +17.18% |
| 75th Percentile | £54.00 | £50.00 | £53.50 |
| 90th Percentile | - | £52.02 | £66.13 |
| UK median hourly rate | £35.75 | £47.50 | £47.75 |
| % change year-on-year | -24.74% | -0.52% | +17.90% |
All General Skills
England
Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in England.
| DemandTrendContract vacancies with a requirement for common skills | 17,851 | 19,151 | 25,845 |
| As % of all contract IT jobs advertised in England | 64.33% | 57.63% | 59.29% |
| Number of daily rates quoted | 11,349 | 12,154 | 17,999 |
| 10th Percentile | £275 | £300 | £313 |
| 25th Percentile | £400 | £419 | £450 |
| Median daily rate (50th Percentile) | £508 | £538 | £550 |
| Median % change year-on-year | -5.58% | -2.27% | - |
| 75th Percentile | £638 | £656 | £678 |
| 90th Percentile | £750 | £775 | £788 |
| UK median daily rate | £500 | £525 | £550 |
| % change year-on-year | -4.76% | -4.55% | - |
| Number of hourly rates quoted | 990 | 1,124 | 962 |
| 10th Percentile | £13.37 | £14.26 | £14.25 |
| 25th Percentile | £16.33 | £17.25 | £16.84 |
| Median hourly rate | £25.15 | £38.12 | £27.74 |
| Median % change year-on-year | -34.02% | +37.42% | +13.22% |
| 75th Percentile | £50.00 | £61.30 | £60.00 |
| 90th Percentile | £73.75 | £71.25 | £73.75 |
| UK median hourly rate | £25.15 | £35.36 | £27.74 |
| % change year-on-year | -28.87% | +27.47% | +15.46% |
Advertising
Job Vacancy Trend in England
Job postings citing Advertising as a proportion of all IT jobs advertised in England.
Advertising
Daily Rate Trend in England
Contractor daily rate distribution trend for jobs in England citing Advertising.
Advertising
Daily Rate Histogram in England
Daily rate distribution for jobs citing Advertising in England over the 6 months to 24 August 2025.
Advertising
Hourly Rate Trend in England
Contractor hourly rate distribution trend for jobs in England citing Advertising.
Advertising
Hourly Rate Histogram in England
Hourly rate distribution of jobs citing Advertising in England over the 6 months to 24 August 2025.
Advertising
DemandTrendContract Job Locations in England
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the England region over the 6 months to 24 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching DemandTrendContract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| London | +17 | 91 | £335 | -10.67% | 482 |
| South East | +12 | 8 | £525 | +90.91% | 191 |
| West Midlands | -4 | 8 | £435 | +67.31% | 19 |
| Midlands | -11 | 8 | £435 | +14.47% | 34 |
| South West | +24 | 5 | £613 | +77.54% | 50 |
| North West | -4 | 2 | £650 | +136.36% | 34 |
| North of England | -24 | 2 | £650 | +36.84% | 82 |
| Advertising UK |
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Advertising
Co-occurring Skills and Capabilities in England by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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