Instagram Job Trends

Instagram
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Instagram products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Instagram over the 6 months leading up to 13 January 2026, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Instagram.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 598 665 711
Rank change year-on-year +67 +46 +266
Permanent jobs citing Instagram 53 47 26
As % of all permanent jobs in the UK 0.089% 0.088% 0.046%
As % of the Vendors category 0.28% 0.24% 0.12%
Number of salaries quoted 34 9 23
10th Percentile £29,000 £26,200 £28,550
25th Percentile £31,250 £32,500 £32,375
Median annual salary (50th Percentile) £32,750 £35,000 £45,210
Median % change year-on-year -6.43% -22.58% +23.02%
75th Percentile £53,428 £42,500 £59,375
90th Percentile £69,750 £118,000 £85,000
UK excluding London median annual salary £32,500 £26,000 £40,000
% change year-on-year +25.00% -35.00% +23.08%

All Vendors
UK

Instagram falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 18,783 19,838 22,020
As % of all permanent jobs advertised in the UK 31.49% 37.18% 39.36%
Number of salaries quoted 10,642 10,023 16,873
10th Percentile £27,500 £31,750 £28,500
25th Percentile £33,500 £42,000 £38,250
Median annual salary (50th Percentile) £50,596 £57,000 £55,000
Median % change year-on-year -11.23% +3.64% -4.35%
75th Percentile £73,750 £76,250 £72,500
90th Percentile £90,000 £93,750 £91,250
UK excluding London median annual salary £42,500 £50,000 £48,000
% change year-on-year -15.00% +4.17% -4.00%

Instagram
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Instagram relative to all permanent IT jobs advertised.

Instagram job vacancy trend in the UK

Instagram
Salary Trend

Salary distribution trend for jobs in the UK citing Instagram.

Salary distribution trend for jobs in the UK citing Instagram

Instagram
Salary Histogram

Salary distribution for jobs citing Instagram over the 6 months to 13 January 2026.

Salary histogram for Instagram in the UK

Instagram
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Instagram within the UK over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +68 41 £32,625 -6.79% 55
UK excluding London +92 31 £32,500 +25.00% 57
Work from Home +78 22 £32,750 -10.27% 54
South East - 13 £32,500 - 23
Yorkshire - 8 £30,000 - 2
North of England - 8 £30,000 - 8
East of England +28 7 £51,250 +105.00% 14
London +24 7 £42,500 +10.39% 5
Midlands +27 3 £32,750 - 4
West Midlands - 3 £32,750 - 2

Instagram
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 9 (16.98%) CMS
2 5 (9.43%) WordPress
3 1 (1.89%) Umbraco
Applications
1 18 (33.96%) Adobe Premiere
2 11 (20.75%) Adobe Creative Suite
2 11 (20.75%) Photoshop
3 6 (11.32%) Final Cut Pro
4 5 (9.43%) Adobe After Effects
5 4 (7.55%) InDesign
5 4 (7.55%) Microsoft Office
6 3 (5.66%) CapCut
7 2 (3.77%) DaVinci Resolve
7 2 (3.77%) Microsoft PowerPoint
8 1 (1.89%) Adobe Illustrator
8 1 (1.89%) Microsoft Excel
8 1 (1.89%) Spreadsheet
Business Applications
1 1 (1.89%) Salesforce CRM
Cloud Services
1 12 (22.64%) Canva
2 11 (20.75%) Google Analytics
2 11 (20.75%) MailChimp
3 4 (7.55%) Adobe Creative Cloud
3 4 (7.55%) SaaS
4 3 (5.66%) Google Ads
5 1 (1.89%) WhatsApp
Communications & Networking
1 2 (3.77%) SMS
General
1 42 (79.25%) Marketing
2 24 (45.28%) Social Skills
3 16 (30.19%) Advertising
4 5 (9.43%) Finance
4 5 (9.43%) Inclusion and Diversity
4 5 (9.43%) Multimedia
4 5 (9.43%) Organisational Skills
5 4 (7.55%) Analytical Skills
6 3 (5.66%) Games
6 3 (5.66%) Legal
6 3 (5.66%) Public Sector
6 3 (5.66%) Publishing
7 2 (3.77%) Financial Institution
7 2 (3.77%) French Language
7 2 (3.77%) Mandarin Language
7 2 (3.77%) Portuguese Language
7 2 (3.77%) Retail
7 2 (3.77%) Spanish Language
8 1 (1.89%) Public Speaking
8 1 (1.89%) Tech for Good
Job Titles
1 8 (15.09%) Marketing Manager
2 6 (11.32%) Marketing Executive
3 5 (9.43%) Communications Manager
3 5 (9.43%) Communications Officer
3 5 (9.43%) Digital Communications Manager
3 5 (9.43%) Social Media Executive
4 3 (5.66%) Coordinator
4 3 (5.66%) Social Media Manager
4 3 (5.66%) Social Media Specialist
5 2 (3.77%) Senior
5 2 (3.77%) Video Editor
6 1 (1.89%) Content Manager
6 1 (1.89%) Digital Executive
6 1 (1.89%) Help Desk Team Lead
6 1 (1.89%) Lead
6 1 (1.89%) Lecturer
6 1 (1.89%) Marketing Specialist
6 1 (1.89%) Senior Manager
6 1 (1.89%) Team Leader
Libraries, Frameworks & Software Standards
1 1 (1.89%) CSS
1 1 (1.89%) EDI
1 1 (1.89%) HTML
Miscellaneous
1 49 (92.45%) Social Media
2 16 (30.19%) Video Editing
3 10 (18.87%) Photography
4 8 (15.09%) Blog
5 7 (13.21%) Self-Motivation
6 4 (7.55%) Educational Technology
7 3 (5.66%) Algorithms
7 3 (5.66%) Digital Media
7 3 (5.66%) Graphic Design
7 3 (5.66%) Web Conferencing
8 2 (3.77%) Analytical Mindset
8 2 (3.77%) Animation
8 2 (3.77%) Driving Licence
8 2 (3.77%) Mobile App
9 1 (1.89%) Management Information System
Processes & Methodologies
1 18 (33.96%) Analytics
2 17 (32.08%) Storytelling
3 13 (24.53%) Marketing Strategy
3 13 (24.53%) SEO
4 10 (18.87%) Content Management
5 9 (16.98%) Email Marketing
6 8 (15.09%) AI
6 8 (15.09%) Content Strategy
7 7 (13.21%) Social Media Management
7 7 (13.21%) Time Management
7 7 (13.21%) User Experience
8 6 (11.32%) Creative Marketing
8 6 (11.32%) Marketing Management
8 6 (11.32%) Videography
9 5 (9.43%) Brand Management
9 5 (9.43%) Digital Marketing
9 5 (9.43%) Lead Generation
9 5 (9.43%) Problem-Solving
9 5 (9.43%) Social Media Marketing
10 4 (7.55%) Global Marketing
Qualifications
1 5 (9.43%) Degree
2 2 (3.77%) DBS Check
Quality Assurance & Compliance
1 3 (5.66%) Accessibility
2 1 (1.89%) SLA
Vendors
1 34 (64.15%) Facebook
2 30 (56.60%) YouTube
3 29 (54.72%) TikTok
4 19 (35.85%) Adobe
5 16 (30.19%) Google
6 6 (11.32%) Salesforce
7 5 (9.43%) Microsoft
8 4 (7.55%) Pardot
9 3 (5.66%) Hootsuite
10 2 (3.77%) Apple
10 2 (3.77%) dotdigital
10 2 (3.77%) Twitter
11 1 (1.89%) Canon
11 1 (1.89%) Hotjar
11 1 (1.89%) Sony