Digital Innovation Job Trends in London

Digital Innovation
England > London

The table below provides summary statistics and salary benchmarking for jobs advertised in London requiring Digital Innovation skills. It covers vacancies from the 6 months leading up to 25 September 2025, with comparisons to the same periods in the previous two years.

6 months to
25 Sep 2025
Same period 2024 Same period 2023
Rank 321 420 460
Rank change year-on-year +99 +40 +145
Permanent jobs citing Digital Innovation 73 41 24
As % of all permanent jobs advertised in London 0.61% 0.21% 0.11%
As % of the Processes & Methodologies category 0.65% 0.24% 0.12%
Number of salaries quoted 50 33 13
10th Percentile £40,000 £49,650 £59,000
25th Percentile £51,188 £55,744 £60,500
Median annual salary (50th Percentile) £75,000 £77,500 £69,500
Median % change year-on-year -3.23% +11.51% +5.30%
75th Percentile £90,000 £180,000 £95,000
90th Percentile £115,000 £207,500 £108,000
England median annual salary £75,000 £58,850 £65,000
% change year-on-year +27.44% -9.46% +6.56%

All Process and Methodology Skills
London

Digital Innovation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in London.

Permanent vacancies with a requirement for process or methodology skills 11,181 17,126 20,172
As % of all permanent jobs advertised in London 94.17% 89.48% 93.88%
Number of salaries quoted 7,064 10,320 16,524
10th Percentile £38,500 £40,500 £42,500
25th Percentile £52,500 £55,000 £55,000
Median annual salary (50th Percentile) £75,000 £75,000 £75,000
Median % change year-on-year - - +6.76%
75th Percentile £97,500 £97,500 £95,000
90th Percentile £122,500 £120,000 £116,250
England median annual salary £55,000 £58,500 £62,475
% change year-on-year -5.98% -6.36% +4.13%

Digital Innovation
Job Vacancy Trend in London

Job postings citing Digital Innovation as a proportion of all IT jobs advertised in London.

Job vacancy trend for Digital Innovation in London

Digital Innovation
Salary Trend in London

Salary distribution trend for jobs in London citing Digital Innovation.

Salary distribution trend for jobs in London citing Digital Innovation

Digital Innovation
Salary Histogram in London

Salary distribution for jobs citing Digital Innovation in London over the 6 months to 25 September 2025.

Salary histogram for Digital Innovation in London

Digital Innovation
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Innovation within the London region over the 6 months to 25 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Central London +48 14 £75,000 -61.54% 33
South London - 1 - - 1
West London - 1 £22,000 - 4
Digital Innovation
England

Digital Innovation
Co-occurring Skills and Capabilities in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (10.96%) CMS
2 2 (2.74%) Drupal
2 2 (2.74%) Sitecore CMS
3 1 (1.37%) concrete5
3 1 (1.37%) Liferay
Applications
1 3 (4.11%) Microsoft Project
1 3 (4.11%) Notion
2 2 (2.74%) Microsoft Excel
2 2 (2.74%) Microsoft Office
2 2 (2.74%) Microsoft PowerPoint
3 1 (1.37%) ProjectWise
Business Applications
1 3 (4.11%) Primavera
2 2 (2.74%) Dynamics CRM
Cloud Services
1 8 (10.96%) Salesforce Service Cloud
2 7 (9.59%) Azure
3 6 (8.22%) Google Sheets
4 5 (6.85%) Google Analytics
5 3 (4.11%) Asana
5 3 (4.11%) Google Docs
5 3 (4.11%) Google Workspace
5 3 (4.11%) Power Platform
6 2 (2.74%) Cloud Computing
6 2 (2.74%) Figma
6 2 (2.74%) Microsoft 365
7 1 (1.37%) AWS
7 1 (1.37%) Azure Logic Apps
7 1 (1.37%) Dynamics 365
7 1 (1.37%) Entra ID
7 1 (1.37%) GCP
7 1 (1.37%) GitHub
7 1 (1.37%) Serverless
7 1 (1.37%) Zapier
Communications & Networking
1 2 (2.74%) DHCP
1 2 (2.74%) DNS
Database & Business Intelligence
1 3 (4.11%) GIS
1 3 (4.11%) Power BI
2 1 (1.37%) NoSQL
2 1 (1.37%) SQL Server
Development Applications
1 9 (12.33%) JIRA
2 1 (1.37%) Git
General
1 31 (42.47%) Inclusion and Diversity
2 30 (41.10%) Social Skills
3 23 (31.51%) Finance
4 17 (23.29%) Marketing
5 10 (13.70%) Analytical Skills
6 9 (12.33%) Public Sector
7 6 (8.22%) Legal
7 6 (8.22%) Retail
8 4 (5.48%) Advertising
8 4 (5.48%) Law
8 4 (5.48%) Publishing
9 3 (4.11%) Presentation Skills
10 2 (2.74%) Aviation
10 2 (2.74%) Local Government
11 1 (1.37%) Digital Economy
11 1 (1.37%) Manufacturing
Job Titles
1 22 (30.14%) Senior
2 14 (19.18%) Analyst
3 12 (16.44%) Business Analyst
4 11 (15.07%) Developer
5 9 (12.33%) Senior Analyst
5 9 (12.33%) Senior Business Analyst
5 9 (12.33%) Senior Developer
6 8 (10.96%) Salesforce Developer
6 8 (10.96%) Senior Salesforce Developer
7 5 (6.85%) Principal Engineer
8 4 (5.48%) Graduate
8 4 (5.48%) Head of Digital
9 3 (4.11%) Consultant
9 3 (4.11%) SEO Specialist
10 2 (2.74%) Desktop Analyst
10 2 (2.74%) Head of Infrastructure
10 2 (2.74%) Product Manager
10 2 (2.74%) Product Owner
10 2 (2.74%) Risk Manager
10 2 (2.74%) Senior Data Warehouse Specialist
Libraries, Frameworks & Software Standards
1 8 (10.96%) Lightning Web Components
2 4 (5.48%) HTML
3 3 (4.11%) web3js
4 2 (2.74%) EDI
4 2 (2.74%) React
5 1 (1.37%) .NET
5 1 (1.37%) AngularJS
5 1 (1.37%) ASP.NET Web API
5 1 (1.37%) CSS
5 1 (1.37%) Django
5 1 (1.37%) Flask
5 1 (1.37%) Spring
5 1 (1.37%) Spring Boot
5 1 (1.37%) Vue
5 1 (1.37%) Web Services
Miscellaneous
1 27 (36.99%) Product Ownership
2 12 (16.44%) Reinsurance
3 8 (10.96%) Greenfield Project
4 4 (5.48%) Distributed Systems
4 4 (5.48%) Self-Motivation
5 3 (4.11%) Blockchain
5 3 (4.11%) e-Learning
5 3 (4.11%) Onboarding
5 3 (4.11%) Web Conferencing
5 3 (4.11%) Web3
6 2 (2.74%) Analytical Mindset
6 2 (2.74%) Driving Licence
6 2 (2.74%) Video Editing
7 1 (1.37%) Algorithms
7 1 (1.37%) Digital Media
7 1 (1.37%) Enterprise Storage
7 1 (1.37%) Life Science
7 1 (1.37%) Renewable Energy
7 1 (1.37%) SCADA
7 1 (1.37%) Social Media
Operating Systems
1 2 (2.74%) Windows
Processes & Methodologies
1 45 (61.64%) Agile
2 34 (46.58%) Artificial Intelligence
3 19 (26.03%) Project Management
4 15 (20.55%) Continuous Improvement
4 15 (20.55%) Roadmaps
4 15 (20.55%) Stakeholder Management
5 14 (19.18%) Business Analysis
6 13 (17.81%) Mentoring
6 13 (17.81%) Target Operating Model
7 12 (16.44%) Process Improvement
7 12 (16.44%) Risk Management
7 12 (16.44%) Stakeholder Engagement
8 10 (13.70%) Problem-Solving
8 10 (13.70%) User Experience
9 9 (12.33%) Analytics
10 8 (10.96%) Coaching
10 8 (10.96%) Translating Business Requirements
11 7 (9.59%) B2B
11 7 (9.59%) Change Management
11 7 (9.59%) Cost Management
Programming Languages
1 8 (10.96%) Apex Code
1 8 (10.96%) Python
2 6 (8.22%) R
3 5 (6.85%) Java
4 4 (5.48%) C++
5 3 (4.11%) JavaScript
6 1 (1.37%) C#
6 1 (1.37%) SQL
Qualifications
1 15 (20.55%) Degree
2 7 (9.59%) Security Cleared
3 6 (8.22%) APMG
4 3 (4.11%) Computer Science Degree
4 3 (4.11%) Master's Degree
5 2 (2.74%) SC Cleared
6 1 (1.37%) CISA
6 1 (1.37%) CISM
6 1 (1.37%) CISSP
6 1 (1.37%) CSPO
6 1 (1.37%) MBA
Quality Assurance & Compliance
1 11 (15.07%) Accessibility
2 5 (6.85%) PMO
3 3 (4.11%) GDPR
3 3 (4.11%) P3O
4 2 (2.74%) QA
4 2 (2.74%) WCAG
5 1 (1.37%) ISO 19650
5 1 (1.37%) Software Quality Assurance
System Software
1 4 (5.48%) Active Directory
2 1 (1.37%) Docker
2 1 (1.37%) VMware Infrastructure
Systems Management
1 2 (2.74%) Microsoft Intune
2 1 (1.37%) Kubernetes
Vendors
1 11 (15.07%) Microsoft
2 9 (12.33%) Google
3 8 (10.96%) Salesforce
3 8 (10.96%) Salesforce Marketing Cloud
4 4 (5.48%) Foundry
4 4 (5.48%) Palantir
5 3 (4.11%) ServiceNow
6 2 (2.74%) Adobe
6 2 (2.74%) Sitecore
7 1 (1.37%) Autodesk
7 1 (1.37%) Cvent
7 1 (1.37%) Facebook
7 1 (1.37%) Hotjar
7 1 (1.37%) SAP
7 1 (1.37%) VMware
7 1 (1.37%) Workday
7 1 (1.37%) YouTube