A/B Testing Job Trends in England

A/B Testing
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring A/B Testing skills. It covers permanent job vacancies from the 6 months leading up to 29 December 2025, with comparisons to the same periods in the previous two years.

6 months to
29 Dec 2025
Same period 2024 Same period 2023
Rank 514 587 576
Rank change year-on-year +73 -11 +107
Permanent jobs citing A/B Testing 95 86 95
As % of all permanent jobs in England 0.18% 0.17% 0.21%
As % of the Processes & Methodologies category 0.22% 0.19% 0.23%
Number of salaries quoted 68 46 77
10th Percentile £35,125 £40,000 £23,850
25th Percentile £37,500 £46,563 £31,250
Median annual salary (50th Percentile) £45,000 £65,000 £55,000
Median % change year-on-year -30.77% +18.18% -15.38%
75th Percentile £67,813 £82,500 £67,500
90th Percentile £73,250 £88,625 £89,500
UK median annual salary £45,000 £65,000 £52,500
% change year-on-year -30.77% +23.81% -19.23%

All Process & Methodology Skills
England

A/B Testing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 42,888 44,758 41,633
As % of all permanent jobs advertised in England 82.27% 90.07% 91.30%
Number of salaries quoted 25,613 22,453 32,215
10th Percentile £28,500 £35,000 £32,500
25th Percentile £37,500 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £76,250 £81,250 £80,000
90th Percentile £96,250 £100,000 £100,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

A/B Testing
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing A/B Testing relative to all permanent IT jobs advertised in England.

A/B Testing job vacancy trend in England

A/B Testing
Salary Trend in England

Salary distribution trend for jobs in England citing A/B Testing.

Salary distribution trend for jobs in England citing A/B Testing

A/B Testing
Salary Histogram in England

Salary distribution for jobs citing A/B Testing in England over the 6 months to 29 December 2025.

Salary histogram for A/B Testing in England

A/B Testing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing A/B Testing within the England region over the 6 months to 29 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +57 48 £56,250 -22.41% 158
Midlands +15 12 £40,000 -48.39% 42
North of England -1 12 £57,500 +43.75% 75
South East +39 10 £32,500 -35.00% 88
North West +18 8 £55,000 +37.50% 44
East Midlands -7 8 £40,000 -51.52% 19
East of England +32 7 £39,000 -43.27% 33
West Midlands +15 4 £67,500 -3.57% 22
Yorkshire -3 4 £65,000 +44.44% 30
South West +17 3 £35,000 +22.81% 33
A/B Testing
UK

A/B Testing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (8.42%) WordPress
2 7 (7.37%) Appian
2 7 (7.37%) CMS
3 4 (4.21%) Apache Spark
4 1 (1.05%) Apache Airflow
Applications
1 17 (17.89%) Microsoft Excel
2 4 (4.21%) Sketch
3 2 (2.11%) Adobe Creative Suite
3 2 (2.11%) Adobe XD
4 1 (1.05%) MS Visio
4 1 (1.05%) Spreadsheet
Business Applications
1 4 (4.21%) Dynamics CRM
2 3 (3.16%) Shopify
3 2 (2.11%) Salesforce CRM
4 1 (1.05%) Payment Gateway
Cloud Services
1 20 (21.05%) Power Platform
2 18 (18.95%) Google Analytics
3 14 (14.74%) AWS
3 14 (14.74%) SaaS
4 13 (13.68%) Azure
4 13 (13.68%) GCP
5 9 (9.47%) Figma
5 9 (9.47%) Snowflake
6 7 (7.37%) Anthropic Claude
6 7 (7.37%) Azure AI
6 7 (7.37%) Azure Data Factory
6 7 (7.37%) dbt
6 7 (7.37%) Google Ads
6 7 (7.37%) Power Automate
7 6 (6.32%) Adobe Analytics
8 5 (5.26%) Google Data Studio
9 4 (4.21%) Azure DevOps
9 4 (4.21%) Dynamics 365
9 4 (4.21%) Fivetran
9 4 (4.21%) GitHub Actions
Communications & Networking
1 1 (1.05%) SMS
Database & Business Intelligence
1 24 (25.26%) Tableau
2 20 (21.05%) Power BI
3 15 (15.79%) Looker
4 12 (12.63%) SQL Server
5 11 (11.58%) BigQuery
6 8 (8.42%) Amazon Redshift
7 7 (7.37%) Pinecone
8 6 (6.32%) Metadata
9 4 (4.21%) Data Warehouse
9 4 (4.21%) Hadoop
10 3 (3.16%) Mixpanel
11 1 (1.05%) Apache Hive
11 1 (1.05%) Data Mining
11 1 (1.05%) Relational Database
11 1 (1.05%) Snowflake Schema
Development Applications
1 7 (7.37%) MLflow
2 5 (5.26%) Git
3 2 (2.11%) JIRA
4 1 (1.05%) GCC
4 1 (1.05%) GitLab
4 1 (1.05%) Jenkins
4 1 (1.05%) Selenium
General
1 55 (57.89%) Marketing
2 37 (38.95%) Analytical Skills
3 35 (36.84%) Finance
4 31 (32.63%) Social Skills
5 15 (15.79%) Retail
6 7 (7.37%) Inclusion and Diversity
7 5 (5.26%) Presentation Skills
8 3 (3.16%) Advertising
8 3 (3.16%) Influencing Skills
8 3 (3.16%) Law
9 2 (2.11%) Banking
9 2 (2.11%) Legal
10 1 (1.05%) Brand Awareness
10 1 (1.05%) Games
10 1 (1.05%) Pharmaceutical
10 1 (1.05%) Public Sector
10 1 (1.05%) Telecoms
10 1 (1.05%) Wearables
Job Titles
1 25 (26.32%) Analyst
2 18 (18.95%) Data Analyst
3 12 (12.63%) Senior
4 10 (10.53%) Business Intelligence Analyst
5 9 (9.47%) Developer
6 8 (8.42%) Customer Analyst
6 8 (8.42%) Digital Analyst
6 8 (8.42%) Digital Analytics Analyst
7 7 (7.37%) Artificial Intelligence Engineer
7 7 (7.37%) Automation Engineer
7 7 (7.37%) Designer
7 7 (7.37%) Marketing Executive
7 7 (7.37%) Marketing Manager
8 6 (6.32%) Analyst Developer
8 6 (6.32%) Analytics Developer
8 6 (6.32%) Business Intelligence Data Analyst
8 6 (6.32%) Business Intelligence Developer
8 6 (6.32%) Digital Analytics Developer
8 6 (6.32%) Digital Developer
9 5 (5.26%) Lead
Libraries, Frameworks & Software Standards
1 12 (12.63%) Pandas
1 12 (12.63%) scikit-learn
2 11 (11.58%) Hugging Face
2 11 (11.58%) NumPy
2 11 (11.58%) PyTorch
3 10 (10.53%) CSS
3 10 (10.53%) TensorFlow
4 9 (9.47%) HTML
5 8 (8.42%) RESTful
6 7 (7.37%) Django
6 7 (7.37%) Faiss
6 7 (7.37%) FastAPI
6 7 (7.37%) Flask
6 7 (7.37%) JWT
6 7 (7.37%) OAuth
6 7 (7.37%) OpenAPI
6 7 (7.37%) pytest
6 7 (7.37%) REST
6 7 (7.37%) Swagger
6 7 (7.37%) Web Services
Miscellaneous
1 10 (10.53%) Analytical Mindset
2 7 (7.37%) Legacy Systems
2 7 (7.37%) Low-Code
3 6 (6.32%) Algorithms
3 6 (6.32%) Multi-touch
4 5 (5.26%) Blog
4 5 (5.26%) Onboarding
5 3 (3.16%) Digital Media
5 3 (3.16%) Distributed Systems
5 3 (3.16%) Social Media
6 2 (2.11%) Credit Risk
6 2 (2.11%) FMCG
6 2 (2.11%) Mobile App
6 2 (2.11%) Product Ownership
7 1 (1.05%) Distributed Computing
7 1 (1.05%) Educational Technology
7 1 (1.05%) Mobile Computing
7 1 (1.05%) Sports Betting
7 1 (1.05%) Taxonomies
7 1 (1.05%) Web Conferencing
Operating Systems
1 2 (2.11%) Android
1 2 (2.11%) Apple iOS
Processes & Methodologies
1 71 (74.74%) Analytics
2 36 (37.89%) AI
3 33 (34.74%) Decision-Making
4 32 (33.68%) CRM
5 31 (32.63%) Actionable Insight
6 30 (31.58%) User Experience
7 25 (26.32%) E-Commerce
8 23 (24.21%) Data Analysis
8 23 (24.21%) Data Science
8 23 (24.21%) Machine Learning
9 22 (23.16%) Statistics
10 21 (22.11%) Business Intelligence
11 20 (21.05%) Personalization
12 19 (20.00%) Continuous Improvement
12 19 (20.00%) Customer Experience
13 18 (18.95%) Visualisation
14 17 (17.89%) SEO
15 16 (16.84%) Data Pipeline
15 16 (16.84%) Data Visualisation
15 16 (16.84%) Economics
Programming Languages
1 41 (43.16%) SQL
2 37 (38.95%) Python
3 5 (5.26%) R
4 4 (4.21%) Data Analysis Expressions
4 4 (4.21%) JavaScript
5 2 (2.11%) Java
6 1 (1.05%) C#
6 1 (1.05%) Kotlin
6 1 (1.05%) Scala
6 1 (1.05%) Swift
Qualifications
1 27 (28.42%) Degree
2 10 (10.53%) Master's Degree
3 8 (8.42%) Numerate Degree
4 5 (5.26%) PhD
5 3 (3.16%) Computer Science Degree
5 3 (3.16%) SC Cleared
5 3 (3.16%) Security Cleared
6 1 (1.05%) A+ Certification
Quality Assurance & Compliance
1 14 (14.74%) Accessibility
2 9 (9.47%) Data Quality
3 6 (6.32%) GDPR
4 1 (1.05%) Actionable Recommendations
4 1 (1.05%) PCI DSS
4 1 (1.05%) QA
4 1 (1.05%) WCAG
System Software
1 8 (8.42%) Docker
Systems Management
1 7 (7.37%) Kubernetes
2 1 (1.05%) Terraform
Vendors
1 35 (36.84%) Google
2 29 (30.53%) Salesforce
3 19 (20.00%) HubSpot
4 11 (11.58%) Adobe
4 11 (11.58%) OpenAI
5 7 (7.37%) Automation Anywhere
5 7 (7.37%) Salesforce Marketing Cloud
5 7 (7.37%) UiPath
6 5 (5.26%) Hotjar
7 4 (4.21%) Alteryx
7 4 (4.21%) Marketo
7 4 (4.21%) Microsoft
7 4 (4.21%) Talend
7 4 (4.21%) Zoho
8 3 (3.16%) Pardot
9 2 (2.11%) Amplitude
9 2 (2.11%) Samsung
9 2 (2.11%) TikTok
10 1 (1.05%) Ahrefs
10 1 (1.05%) YouTube