Advertising
UK
The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 28 April 2024 with a comparison to the same period over the previous 2 years.
6 months to 28 Apr 2024 |
Same period 2023 | Same period 2022 | |
---|---|---|---|
Rank | 442 | 411 | 560 |
Rank change year-on-year | -31 | +149 | -76 |
Contract jobs citing Advertising | 153 | 328 | 302 |
As % of all contract jobs advertised in the UK | 0.35% | 0.55% | 0.34% |
As % of the General category | 0.61% | 0.94% | 0.61% |
Number of daily rates quoted | 96 | 256 | 220 |
10th Percentile | £200 | £267 | £276 |
25th Percentile | £260 | £400 | £400 |
Median daily rate (50th Percentile) | £400 | £520 | £500 |
Median % change year-on-year | -23.08% | +4.00% | +11.11% |
75th Percentile | £550 | £663 | £600 |
90th Percentile | £600 | £713 | £700 |
UK excluding London median daily rate | £375 | £520 | £533 |
% change year-on-year | -27.88% | -2.35% | +36.54% |
Number of hourly rates quoted | 14 | 11 | 14 |
10th Percentile | £6.57 | - | £21.38 |
25th Percentile | £15.04 | £35.00 | £33.44 |
Median hourly rate | £41.08 | £43.00 | £40.00 |
Median % change year-on-year | -4.47% | +7.50% | -5.29% |
75th Percentile | £50.00 | £51.00 | £51.31 |
90th Percentile | £63.34 | £53.75 | £65.15 |
UK excluding London median hourly rate | £11.48 | £43.00 | £17.00 |
% change year-on-year | -73.31% | +152.94% | - |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
Contract vacancies with a requirement for common skills | 25,224 | 34,906 | 49,765 |
As % of all contract IT jobs advertised in the UK | 58.24% | 58.47% | 56.05% |
Number of daily rates quoted | 15,923 | 24,205 | 34,471 |
10th Percentile | £270 | £313 | £319 |
25th Percentile | £413 | £440 | £425 |
Median daily rate (50th Percentile) | £525 | £550 | £533 |
Median % change year-on-year | -4.55% | +3.29% | +7.58% |
75th Percentile | £650 | £675 | £650 |
90th Percentile | £763 | £775 | £750 |
UK excluding London median daily rate | £496 | £500 | £475 |
% change year-on-year | -0.80% | +5.26% | +11.76% |
Number of hourly rates quoted | 1,931 | 1,062 | 1,439 |
10th Percentile | £12.78 | £13.42 | £12.50 |
25th Percentile | £15.50 | £18.09 | £14.85 |
Median hourly rate | £30.00 | £35.00 | £21.50 |
Median % change year-on-year | -14.29% | +62.79% | -4.44% |
75th Percentile | £51.83 | £61.25 | £46.21 |
90th Percentile | £65.00 | £72.50 | £58.75 |
UK excluding London median hourly rate | £27.84 | £30.54 | £18.50 |
% change year-on-year | -8.86% | +65.08% | -7.50% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Advertising.
Advertising
Daily Rate Histogram
Daily rate distribution for jobs citing Advertising over the 6 months to 28 April 2024.
Advertising
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Advertising.
Advertising
Hourly Rate Histogram
Hourly rate distribution of jobs citing Advertising over the 6 months to 28 April 2024.
Advertising
Top 14 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 28 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
---|---|---|---|---|---|
England | -18 | 151 | £400 | -23.08% | 645 |
London | +48 | 103 | £425 | -18.27% | 288 |
UK excluding London | -26 | 46 | £375 | -27.88% | 393 |
Work from Home | +24 | 41 | £420 | -20.94% | 324 |
South East | +4 | 14 | £350 | -17.16% | 92 |
North of England | +31 | 9 | £475 | +90.00% | 115 |
South West | -2 | 9 | £345 | -23.33% | 57 |
Midlands | -21 | 9 | £260 | -58.40% | 74 |
East of England | +1 | 5 | £400 | -36.00% | 39 |
East Midlands | - | 5 | £500 | - | 29 |
North West | +19 | 4 | £375 | +50.00% | 70 |
West Midlands | +2 | 4 | £255 | -61.07% | 45 |
Yorkshire | +25 | 3 | £475 | +46.15% | 37 |
North East | +22 | 2 | £325 | +96.97% | 12 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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