Ahrefs
UK

The table below provides summary statistics for permanent job vacancies requiring knowledge or experience of Ahrefs products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Ahrefs over the 6 months leading up to 15 May 2025, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Ahrefs.

6 months to
15 May 2025
Same period 2024 Same period 2023
Rank 659 877 964
Rank change year-on-year +218 +87 +260
Permanent jobs citing Ahrefs 46 20 13
As % of all permanent jobs advertised in the UK 0.083% 0.020% 0.013%
As % of the Vendors category 0.22% 0.055% 0.031%
Number of salaries quoted 28 14 13
10th Percentile £31,250 - £36,250
25th Percentile £33,250 £25,750 £37,500
Median annual salary (50th Percentile) £60,000 £47,500 £40,000
Median % change year-on-year +26.32% +18.75% +23.08%
75th Percentile £65,000 £51,563 £55,000
90th Percentile £75,000 £73,500 -
UK excluding London median annual salary £35,000 £26,500 £40,000
% change year-on-year +32.08% -33.75% +23.08%

All Vendors
UK

Ahrefs falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 20,822 36,228 42,021
As % of all permanent jobs advertised in the UK 37.75% 36.58% 41.88%
Number of salaries quoted 11,859 24,854 24,035
10th Percentile £26,250 £26,700 £31,250
25th Percentile £37,500 £35,924 £41,250
Median annual salary (50th Percentile) £55,000 £50,000 £57,500
Median % change year-on-year +10.00% -13.04% +4.55%
75th Percentile £70,600 £68,750 £75,000
90th Percentile £90,000 £87,500 £92,500
UK excluding London median annual salary £50,000 £45,000 £50,000
% change year-on-year +11.11% -10.00% +5.26%

Ahrefs
Job Vacancy Trend

Job postings citing Ahrefs as a proportion of all IT jobs advertised.

Job vacancy trend for Ahrefs in the UK

Ahrefs
Salary Trend

3-month moving average salary quoted in jobs citing Ahrefs.

Salary trend for Ahrefs in the UK

Ahrefs
Salary Histogram

Salary distribution for jobs citing Ahrefs over the 6 months to 15 May 2025.

Salary histogram for Ahrefs in the UK

Ahrefs
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Ahrefs within the UK over the 6 months to 15 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +162 34 £65,000 +36.84% 99
London +124 28 £70,000 +43.59% 51
Work from Home +150 25 £48,750 -2.50% 60
UK excluding London +175 9 £35,000 +32.08% 69
Midlands +64 3 £26,000 -1.89% 17
Wales - 3 £60,000 - 12
East of England +42 2 £33,500 +13.56% 4
East Midlands +39 2 £26,000 - 5
West Midlands +53 1 £37,500 +41.51% 11
South East - 1 £35,000 - 19

Ahrefs
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (45.65%) WordPress
2 20 (43.48%) CMS
3 7 (15.22%) Sitecore CMS
4 2 (4.35%) Umbraco
5 1 (2.17%) Drupal
5 1 (2.17%) Ethereum
Applications
1 7 (15.22%) Microsoft Excel
1 7 (15.22%) Microsoft PowerPoint
Business Applications
1 2 (4.35%) Magento
1 2 (4.35%) Shopify
Cloud Services
1 40 (86.96%) Google Analytics
2 11 (23.91%) Google Ads
3 2 (4.35%) Facebook Ads
4 1 (2.17%) Google Tag Manager
Communications & Networking
1 1 (2.17%) SMS
Database & Business Intelligence
1 5 (10.87%) MySQL
2 4 (8.70%) Data Mining
3 3 (6.52%) Looker
Development Applications
1 1 (2.17%) Visual Website Optimizer
General
1 34 (73.91%) Marketing
2 20 (43.48%) Analytical Skills
3 19 (41.30%) Social Skills
4 10 (21.74%) Retail
5 7 (15.22%) Advertising
5 7 (15.22%) Inclusion and Diversity
5 7 (15.22%) Presentation Skills
5 7 (15.22%) Publishing
6 3 (6.52%) French Language
6 3 (6.52%) German Language
6 3 (6.52%) Greek Language
6 3 (6.52%) Italian Language
6 3 (6.52%) Legal
6 3 (6.52%) Romanian Language
6 3 (6.52%) Spanish Language
7 2 (4.35%) Games
7 2 (4.35%) iGaming
Job Titles
1 11 (23.91%) SEO Specialist
2 9 (19.57%) SEO Executive
3 8 (17.39%) Digital Executive
4 6 (13.04%) Paid Search Specialist
5 5 (10.87%) SEO Manager
6 4 (8.70%) E-Commerce Manager
6 4 (8.70%) Head of SEO
7 3 (6.52%) Lead
8 2 (4.35%) Consultant
8 2 (4.35%) Digital Marketing Specialist
8 2 (4.35%) Marketing Executive
8 2 (4.35%) Marketing Specialist
8 2 (4.35%) SEO Consultant
9 1 (2.17%) Copywriter
9 1 (2.17%) Digital Marketing Executive
9 1 (2.17%) SEO Copywriter
Libraries, Frameworks & Software Standards
1 13 (28.26%) HTML
2 11 (23.91%) CSS
3 3 (6.52%) XML
4 1 (2.17%) web3js
Miscellaneous
1 16 (34.78%) Blog
2 14 (30.43%) Algorithms
3 9 (19.57%) Analytical Mindset
4 6 (13.04%) Social Media
5 4 (8.70%) BBC
6 2 (4.35%) Online Games
7 1 (2.17%) Blockchain
7 1 (2.17%) Web3
Processes & Methodologies
1 46 (100.00%) SEO
2 40 (86.96%) Analytics
3 27 (58.70%) Pay per click
4 25 (54.35%) Link Building
5 21 (45.65%) Actionable Insight
6 17 (36.96%) Digital Marketing
7 11 (23.91%) Paid Search
7 11 (23.91%) Social Commerce
8 10 (21.74%) Roadmaps
9 9 (19.57%) GAP Analysis
9 9 (19.57%) Performance Metrics
10 8 (17.39%) Competitor Analysis
11 7 (15.22%) A/B Testing
11 7 (15.22%) B2C
11 7 (15.22%) Budget Management
11 7 (15.22%) Business Development
11 7 (15.22%) Content Writing
11 7 (15.22%) E-Commerce
11 7 (15.22%) Marketing Strategy
11 7 (15.22%) Problem-Solving
Programming Languages
1 5 (10.87%) JavaScript
1 5 (10.87%) PHP
Quality Assurance & Compliance
1 3 (6.52%) Actionable Recommendations
2 2 (4.35%) GDPR
Vendors
1 44 (95.65%) Google
2 16 (34.78%) Screaming Frog
3 7 (15.22%) Microsoft
3 7 (15.22%) Salesforce
3 7 (15.22%) Sitecore
4 5 (10.87%) Hotjar
5 4 (8.70%) JD Edwards
5 4 (8.70%) WooCommerce
6 2 (4.35%) Facebook
7 1 (2.17%) HubSpot