Digital Innovation Job Trends in the UK excluding London

Digital Innovation
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Digital Innovation skills. It covers vacancies from the 6 months leading up to 25 September 2025, with comparisons to the same periods in the previous two years.

6 months to
25 Sep 2025
Same period 2024 Same period 2023
Rank 387 578 540
Rank change year-on-year +191 -38 +76
Permanent jobs citing Digital Innovation 152 61 40
As % of all permanent jobs advertised in the UK excluding London 0.44% 0.11% 0.12%
As % of the Processes & Methodologies category 0.51% 0.14% 0.13%
Number of salaries quoted 63 39 27
10th Percentile £41,524 £33,750 £43,500
25th Percentile £46,500 £38,195 £49,125
Median annual salary (50th Percentile) £72,426 £54,939 £55,000
Median % change year-on-year +31.83% -0.11% +2.80%
75th Percentile £82,500 £62,200 £75,000
90th Percentile £90,000 £73,000 £105,500
UK median annual salary £72,463 £58,700 £65,000
% change year-on-year +23.45% -9.69% +5.26%

All Process and Methodology Skills
UK excluding London

Digital Innovation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 29,855 43,065 31,760
As % of all permanent jobs advertised in the UK excluding London 86.73% 78.97% 94.47%
Number of salaries quoted 16,113 22,568 23,137
10th Percentile £26,750 £30,000 £29,000
25th Percentile £32,500 £40,000 £40,000
Median annual salary (50th Percentile) £47,500 £52,500 £54,000
Median % change year-on-year -9.52% -2.78% +2.86%
75th Percentile £65,000 £67,500 £68,750
90th Percentile £80,000 £80,000 £81,250
UK median annual salary £55,000 £57,560 £60,000
% change year-on-year -4.45% -4.07% -

Digital Innovation
Job Vacancy Trend in the UK excluding London

Job postings citing Digital Innovation as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Digital Innovation in the UK excluding London

Digital Innovation
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Digital Innovation.

Salary distribution trend for jobs in the UK excluding London citing Digital Innovation

Digital Innovation
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Digital Innovation in the UK excluding London over the 6 months to 25 September 2025.

Salary histogram for Digital Innovation in the UK excluding London

Digital Innovation
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Innovation within the UK excluding London region over the 6 months to 25 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Midlands +101 69 £80,000 +60.00% 20
West Midlands +95 56 £55,000 +15.86% 15
South East +66 28 £77,500 +10.71% 75
North of England +36 24 £48,000 -19.86% 21
Scotland +38 14 £54,855 -2.93% 7
East Midlands +36 13 £80,000 +60.00% 5
North West -2 13 £48,500 -23.35% 14
Yorkshire +34 9 £46,000 +1.10% 4
South West +67 8 £65,000 +73.33% 10
East of England +11 8 £47,500 +16.76% 19
North East +17 2 - - 4
Wales - 1 £72,000 - 4
Digital Innovation
UK

Digital Innovation
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (1.97%) SharePoint
2 2 (1.32%) CMS
3 1 (0.66%) Confluence
Applications
1 5 (3.29%) Civil 3D
1 5 (3.29%) Revit
2 4 (2.63%) Navisworks
3 3 (1.97%) Microsoft Project
4 1 (0.66%) AutoCAD
4 1 (0.66%) Microsoft Office
Business Applications
1 13 (8.55%) Sprinklr
2 2 (1.32%) Shopify
Cloud Services
1 12 (7.89%) Azure
2 8 (5.26%) Power Platform
3 6 (3.95%) Microsoft 365
4 5 (3.29%) AWS
5 4 (2.63%) Cloud Computing
6 3 (1.97%) Power Automate
6 3 (1.97%) PowerApps
7 1 (0.66%) Dynamics 365
Communications & Networking
1 4 (2.63%) MPLS
1 4 (2.63%) VoIP
2 1 (0.66%) 5G
2 1 (0.66%) DNS
2 1 (0.66%) Firewall
2 1 (0.66%) Internet
2 1 (0.66%) LoRaWAN
2 1 (0.66%) Modbus
2 1 (0.66%) MQTT
2 1 (0.66%) VPN
Database & Business Intelligence
1 6 (3.95%) Power BI
2 3 (1.97%) GIS
3 1 (0.66%) SQL Server
3 1 (0.66%) Tableau
Development Applications
1 2 (1.32%) Git
2 1 (0.66%) Jenkins
2 1 (0.66%) JIRA
2 1 (0.66%) JUnit
2 1 (0.66%) Selenium
2 1 (0.66%) TestNG
General
1 62 (40.79%) Analytical Skills
2 57 (37.50%) Marketing
3 32 (21.05%) Social Skills
4 29 (19.08%) Inclusion and Diversity
5 26 (17.11%) Public Sector
6 24 (15.79%) Retail
7 19 (12.50%) Legal
8 12 (7.89%) Finance
9 4 (2.63%) Documentation Skills
9 4 (2.63%) Law
9 4 (2.63%) Organisational Skills
9 4 (2.63%) Telecoms
10 3 (1.97%) Automotive
11 2 (1.32%) Billing
11 2 (1.32%) Electronics
11 2 (1.32%) Influencing Skills
11 2 (1.32%) Manufacturing
11 2 (1.32%) Pharmaceutical
12 1 (0.66%) Aviation
Job Titles
1 26 (17.11%) Lead
2 19 (12.50%) Consultant
3 13 (8.55%) Architect
3 13 (8.55%) Implementation Consultant
4 11 (7.24%) Customer Experience Manager
4 11 (7.24%) Digital Transformation
4 11 (7.24%) Senior
5 10 (6.58%) E-Commerce Manager
6 8 (5.26%) Technical Director
7 7 (4.61%) Developer
7 7 (4.61%) User Experience Architect
8 5 (3.29%) Head of Digital
8 5 (3.29%) IT Manager
8 5 (3.29%) Senior Developer
9 4 (2.63%) Automation Engineer
9 4 (2.63%) Business Manager
9 4 (2.63%) Managing Consultant
9 4 (2.63%) Security Architect
9 4 (2.63%) Security Consultant
9 4 (2.63%) Software Engineer
Libraries, Frameworks & Software Standards
1 12 (7.89%) CSS
1 12 (7.89%) HTML
2 4 (2.63%) .NET
3 3 (1.97%) ASP.NET
3 3 (1.97%) Spring
3 3 (1.97%) Spring Boot
4 2 (1.32%) Kafka
5 1 (0.66%) Blazor
5 1 (0.66%) Jest
5 1 (0.66%) Node.js
5 1 (0.66%) React Native
Miscellaneous
1 46 (30.26%) Onboarding
2 15 (9.87%) SCADA
3 12 (7.89%) Analytical Mindset
3 12 (7.89%) Renewable Energy
4 8 (5.26%) Data Centre
5 5 (3.29%) Cloud Native
5 5 (3.29%) Driving Licence
5 5 (3.29%) Self-Motivation
6 4 (2.63%) CCTV
7 2 (1.32%) Algorithms
7 2 (1.32%) Life Science
7 2 (1.32%) Linux Command Line
7 2 (1.32%) Omics
7 2 (1.32%) Operational Technology
7 2 (1.32%) Robotics
7 2 (1.32%) Social Media
7 2 (1.32%) Taxonomies
8 1 (0.66%) Greenfield Project
8 1 (0.66%) Legacy Systems
8 1 (0.66%) Product Ownership
Operating Systems
1 2 (1.32%) Android
1 2 (1.32%) Apple iOS
1 2 (1.32%) Unix
2 1 (0.66%) Windows
Processes & Methodologies
1 60 (39.47%) Stakeholder Management
2 58 (38.16%) Customer Experience
3 56 (36.84%) CRM
4 51 (33.55%) E-Commerce
5 48 (31.58%) Coaching
5 48 (31.58%) Collaborative Working
6 47 (30.92%) Continuous Improvement
6 47 (30.92%) Dashboard Development
7 46 (30.26%) B2B
7 46 (30.26%) Performance Analysis
8 44 (28.95%) Commercialisation
8 44 (28.95%) Digital Marketing
8 44 (28.95%) GTM Strategy
9 42 (27.63%) Project Management
10 38 (25.00%) Agile
11 25 (16.45%) Analytics
12 21 (13.82%) Business Strategy
13 20 (13.16%) Digital Customer Experience
13 20 (13.16%) Project Delivery
14 17 (11.18%) Mentoring
Programming Languages
1 15 (9.87%) JavaScript
2 13 (8.55%) SQL
3 8 (5.26%) Python
4 7 (4.61%) PHP
5 6 (3.95%) Java
6 5 (3.29%) R
7 3 (1.97%) C#
8 1 (0.66%) TypeScript
Qualifications
1 75 (49.34%) Degree
2 17 (11.18%) Security Cleared
3 9 (5.92%) SC Cleared
4 8 (5.26%) DV Cleared
5 7 (4.61%) Chartered Engineer
6 5 (3.29%) Master's Degree
7 4 (2.63%) DBS Check
7 4 (2.63%) HND
8 3 (1.97%) ACCA
8 3 (1.97%) CIMA
8 3 (1.97%) HNC
9 2 (1.32%) APMG
9 2 (1.32%) Computer Science Degree
9 2 (1.32%) PhD
10 1 (0.66%) CREST Certified
10 1 (0.66%) ISTQB
10 1 (0.66%) Postgraduate
Quality Assurance & Compliance
1 9 (5.92%) Accessibility
2 4 (2.63%) JSP 440
3 3 (1.97%) GDPR
4 2 (1.32%) IEC 61508
4 2 (1.32%) ISO/IEC 27001
4 2 (1.32%) P3O
4 2 (1.32%) PCI DSS
5 1 (0.66%) ISO 19650
5 1 (0.66%) NCSC
5 1 (0.66%) PMO
5 1 (0.66%) QA
System Software
1 3 (1.97%) Docker
2 1 (0.66%) Active Directory
2 1 (0.66%) VMware Infrastructure
Systems Management
1 5 (3.29%) Kubernetes
2 4 (2.63%) Cisco CUCM
3 2 (1.32%) Functional Safety
Vendors
1 12 (7.89%) Adobe
2 11 (7.24%) Facebook
2 11 (7.24%) Microsoft
2 11 (7.24%) YouTube
3 5 (3.29%) Autodesk
4 4 (2.63%) Cisco
5 2 (1.32%) Ahrefs
5 2 (1.32%) Alteryx
5 2 (1.32%) Veritas
6 1 (0.66%) Blue Prism
6 1 (0.66%) Rockwell
6 1 (0.66%) Siemens
6 1 (0.66%) VMware