Search Engine Optimisation (SEO)
UK
The table below provides summary statistics for contract job vacancies requiring SEO skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited SEO over the 6 months leading up to 16 July 2025, comparing them to the same period in the previous two years.
| 6 months to 16 Jul 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 465 | 483 | 492 |
| Rank change year-on-year | +18 | +9 | +168 |
| Contract jobs citing SEO | 69 | 109 | 194 |
| As % of all contract jobs advertised in the UK | 0.21% | 0.26% | 0.34% |
| As % of the Processes & Methodologies category | 0.23% | 0.30% | 0.38% |
| Number of daily rates quoted | 32 | 83 | 142 |
| 10th Percentile | £156 | £215 | £222 |
| 25th Percentile | £237 | £275 | £300 |
| Median daily rate (50th Percentile) | £355 | £425 | £347 |
| Median % change year-on-year | -16.47% | +22.30% | -26.84% |
| 75th Percentile | £493 | £569 | £450 |
| 90th Percentile | £549 | £623 | £525 |
| UK excluding London median daily rate | £380 | £400 | £350 |
| % change year-on-year | -5.00% | +14.29% | -26.32% |
| Number of hourly rates quoted | 8 | 5 | 16 |
| 10th Percentile | £13.25 | - | £17.00 |
| 25th Percentile | £13.33 | £11.44 | £21.00 |
| Median hourly rate | £18.00 | £21.50 | £23.75 |
| Median % change year-on-year | -16.28% | -9.47% | -8.65% |
| 75th Percentile | £28.50 | £35.00 | £30.75 |
| 90th Percentile | £37.73 | £41.90 | £33.81 |
| UK excluding London median hourly rate | £14.70 | £11.44 | £22.00 |
| % change year-on-year | +28.50% | -48.00% | -26.67% |
All Process and Methodology Skills
UK
SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.
| Contract vacancies with a requirement for process or methodology skills | 29,412 | 36,374 | 50,495 |
| As % of all contract IT jobs advertised in the UK | 90.38% | 85.33% | 89.36% |
| Number of daily rates quoted | 18,450 | 23,255 | 34,776 |
| 10th Percentile | £300 | £304 | £325 |
| 25th Percentile | £405 | £413 | £438 |
| Median daily rate (50th Percentile) | £500 | £525 | £550 |
| Median % change year-on-year | -4.76% | -4.55% | - |
| 75th Percentile | £625 | £638 | £650 |
| 90th Percentile | £738 | £750 | £750 |
| UK excluding London median daily rate | £475 | £500 | £500 |
| % change year-on-year | -5.00% | - | - |
| Number of hourly rates quoted | 1,550 | 2,429 | 1,686 |
| 10th Percentile | £14.20 | £12.79 | £13.41 |
| 25th Percentile | £17.34 | £16.25 | £17.72 |
| Median hourly rate | £25.15 | £38.12 | £40.00 |
| Median % change year-on-year | -34.02% | -4.70% | +50.94% |
| 75th Percentile | £51.98 | £61.30 | £65.00 |
| 90th Percentile | £70.00 | £72.50 | £76.87 |
| UK excluding London median hourly rate | £24.34 | £38.12 | £39.60 |
| % change year-on-year | -36.15% | -3.74% | +84.19% |
SEO
Job Vacancy Trend
Job postings citing SEO as a proportion of all IT jobs advertised.
SEO
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing SEO.
SEO
Daily Rate Histogram
Daily rate distribution for jobs citing SEO over the 6 months to 16 July 2025.
SEO
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing SEO.
SEO
Hourly Rate Histogram
Hourly rate distribution of jobs citing SEO over the 6 months to 16 July 2025.
SEO
Top 15 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 6 months to 16 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -7 | 60 | £301 | -29.12% | 649 |
| London | +14 | 35 | £301 | -29.12% | 312 |
| Work from Home | +15 | 28 | £360 | -15.29% | 305 |
| UK excluding London | +27 | 27 | £380 | -5.00% | 372 |
| South West | +31 | 6 | £223 | -47.65% | 45 |
| North of England | +9 | 6 | £313 | -6.72% | 150 |
| South East | +38 | 5 | - | - | 73 |
| East of England | +20 | 5 | £450 | +50.00% | 35 |
| Scotland | +4 | 3 | £380 | +29.53% | 5 |
| Yorkshire | +3 | 2 | £450 | +34.33% | 61 |
| Midlands | 0 | 2 | £525 | +1.60% | 55 |
| North East | -4 | 2 | - | - | 15 |
| North West | - | 2 | £175 | - | 78 |
| West Midlands | -2 | 1 | £525 | +1.60% | 33 |
| East Midlands | - | 1 | - | - | 22 |
SEO
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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