Global Marketing Job Trends

Global Marketing
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Global Marketing skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 625 675 693
Rank change year-on-year +50 +18 +269
Permanent jobs citing Global Marketing 28 24 28
As % of all permanent jobs in the UK 0.047% 0.045% 0.050%
As % of the Processes & Methodologies category 0.058% 0.049% 0.056%
Number of salaries quoted 22 9 22
10th Percentile £33,650 £25,625 £30,125
25th Percentile £35,000 £62,500 £62,500
Median annual salary (50th Percentile) £52,500 £67,500 £65,000
Median % change year-on-year -22.22% +3.85% +8.33%
75th Percentile £63,750 £77,500 £69,375
90th Percentile £84,250 £92,250 £88,000
UK excluding London median annual salary £35,000 - £30,000
% change year-on-year - - -17.24%

All Process & Methodology Skills
UK

Global Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,596 48,532 50,084
As % of all permanent jobs advertised in the UK 81.00% 90.69% 89.94%
Number of salaries quoted 28,664 23,590 38,164
10th Percentile £28,500 £35,000 £31,250
25th Percentile £37,500 £45,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £75,000 £80,000 £77,750
90th Percentile £95,000 £100,000 £97,500
UK excluding London median annual salary £50,000 £55,000 £52,000
% change year-on-year -9.09% +5.77% -5.45%

Global Marketing
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Global Marketing relative to all permanent IT jobs advertised.

Global Marketing job vacancy trend in the UK

Global Marketing
Salary Trend

Salary distribution trend for jobs in the UK citing Global Marketing.

Salary distribution trend for jobs in the UK citing Global Marketing

Global Marketing
Salary Histogram

Salary distribution for jobs citing Global Marketing over the 6 months to 14 January 2026.

Salary histogram for Global Marketing in the UK

Global Marketing
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Global Marketing within the UK over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +70 27 £52,500 -22.22% 18
Work from Home +68 15 £52,500 -25.00% 9
UK excluding London - 14 £35,000 - 12
London +48 13 £75,000 +11.11% 12
Midlands - 6 £35,000 -
West Midlands - 6 £35,000 -
South East - 4 £52,500 - 7
North West - 3 £34,000 - 3
North of England - 3 £34,000 - 3
East of England - 1 £55,000 - 2

Global Marketing
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (3.57%) CMS
Applications
1 4 (14.29%) Adobe Creative Suite
1 4 (14.29%) Adobe Premiere
1 4 (14.29%) Photoshop
2 2 (7.14%) Microsoft Excel
2 2 (7.14%) Microsoft Project
3 1 (3.57%) Microsoft PowerPoint
Business Applications
1 2 (7.14%) Adobe Campaign
2 1 (3.57%) Dynamics CRM
Cloud Services
1 10 (35.71%) SaaS
2 5 (17.86%) Adobe Creative Cloud
3 2 (7.14%) Azure
3 2 (7.14%) Azure Data Factory
3 2 (7.14%) Power Platform
3 2 (7.14%) Smartsheet
4 1 (3.57%) Canva
Database & Business Intelligence
1 2 (7.14%) Power BI
1 2 (7.14%) SQL Server
General
1 28 (100.00%) Marketing
2 12 (42.86%) Social Skills
3 7 (25.00%) Advertising
3 7 (25.00%) Analytical Skills
4 5 (17.86%) Law
5 4 (14.29%) Legal
5 4 (14.29%) Publishing
5 4 (14.29%) Retail
6 2 (7.14%) Finance
7 1 (3.57%) Influencing Skills
7 1 (3.57%) Manufacturing
7 1 (3.57%) Organisational Skills
7 1 (3.57%) Presentation Skills
7 1 (3.57%) Telecoms
Job Titles
1 11 (39.29%) Marketing Manager
2 9 (32.14%) Coordinator
3 2 (7.14%) Developer
3 2 (7.14%) Lead
3 2 (7.14%) Lead Developer
3 2 (7.14%) Lead Software Developer
3 2 (7.14%) Project Manager
3 2 (7.14%) Senior
3 2 (7.14%) Senior Manager
3 2 (7.14%) Software Developer
4 1 (3.57%) Analyst
4 1 (3.57%) Communications Officer
4 1 (3.57%) CRM Analyst
4 1 (3.57%) CRM Manager
4 1 (3.57%) Dynamics CRM Business Analyst
4 1 (3.57%) E-Commerce Director
4 1 (3.57%) Head of Marketing
4 1 (3.57%) Marketing Business Analyst
4 1 (3.57%) Senior Marketing Manager
4 1 (3.57%) Telecoms Manager
Libraries, Frameworks & Software Standards
1 2 (7.14%) .NET
1 2 (7.14%) .NET Core
2 1 (3.57%) PySpark
Miscellaneous
1 9 (32.14%) Social Media
2 4 (14.29%) Blog
2 4 (14.29%) Educational Technology
2 4 (14.29%) Marketing Technology
2 4 (14.29%) Photography
2 4 (14.29%) Video Editing
3 2 (7.14%) Credit Risk
3 2 (7.14%) Derivative
3 2 (7.14%) Foreign Exchange (FX)
3 2 (7.14%) Market Risk
4 1 (3.57%) Smart City
Processes & Methodologies
1 12 (42.86%) Marketing Strategy
2 10 (35.71%) B2B
3 7 (25.00%) AI
3 7 (25.00%) E-Commerce
3 7 (25.00%) Storytelling
3 7 (25.00%) User Experience
4 6 (21.43%) Digital Strategy
4 6 (21.43%) Problem-Solving
4 6 (21.43%) Thought Leadership
5 5 (17.86%) Analytics
5 5 (17.86%) B2B Marketing
5 5 (17.86%) Budget Management
5 5 (17.86%) CRM
5 5 (17.86%) Logistics
5 5 (17.86%) SEO
5 5 (17.86%) Stakeholder Management
6 4 (14.29%) Agile
6 4 (14.29%) Content Management
6 4 (14.29%) Practice Management
6 4 (14.29%) Project Management
Programming Languages
1 3 (10.71%) Python
2 2 (7.14%) C#
3 1 (3.57%) Java
3 1 (3.57%) SQL
Qualifications
1 3 (10.71%) Degree
1 3 (10.71%) Master's Degree
2 2 (7.14%) PMI Certification
2 2 (7.14%) PMP
3 1 (3.57%) Computer Science Degree
Quality Assurance & Compliance
1 2 (7.14%) QA
Vendors
1 11 (39.29%) Adobe
2 5 (17.86%) Google
2 5 (17.86%) Pardot
2 5 (17.86%) Salesforce
2 5 (17.86%) TikTok
3 4 (14.29%) Facebook
3 4 (14.29%) Instagram
3 4 (14.29%) Microsoft
4 2 (7.14%) Databricks
4 2 (7.14%) Marketo
5 1 (3.57%) Apple
5 1 (3.57%) HubSpot
5 1 (3.57%) OneTrust
5 1 (3.57%) ServiceNow