Market Research Job Trends in the UK excluding London

Market Research
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Market Research skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 425 453 470
Rank change year-on-year +28 +17 +215
Permanent jobs citing Market Research 84 113 103
As % of all permanent jobs in the UK excluding London 0.20% 0.31% 0.30%
As % of the Processes & Methodologies category 0.25% 0.35% 0.34%
Number of salaries quoted 55 36 56
10th Percentile £24,500 £46,875 £27,000
25th Percentile £27,000 £51,250 £28,750
Median annual salary (50th Percentile) £39,000 £62,500 £37,500
Median % change year-on-year -37.60% +66.67% -43.40%
75th Percentile £49,375 £71,250 £62,500
90th Percentile £61,000 £95,625 £73,125
UK median annual salary £45,000 £55,000 £65,000
% change year-on-year -18.18% -15.38% -

All Process & Methodology Skills
UK excluding London

Market Research falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,283 31,985 30,588
As % of all permanent jobs advertised in the UK excluding London 78.49% 89.04% 88.64%
Number of salaries quoted 19,187 14,363 22,780
10th Percentile £27,750 £31,250 £28,000
25th Percentile £33,500 £41,250 £38,000
Median annual salary (50th Percentile) £50,000 £55,000 £52,000
Median % change year-on-year -9.09% +5.77% -5.45%
75th Percentile £65,000 £70,000 £66,250
90th Percentile £80,000 £83,750 £80,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Market Research
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Market Research relative to all permanent IT jobs advertised in the UK excluding London.

Market Research job vacancy trend in the UK excluding London

Market Research
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Market Research.

Salary distribution trend for jobs in the UK excluding London citing Market Research

Market Research
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Market Research in the UK excluding London over the 6 months to 14 January 2026.

Salary histogram for Market Research in the UK excluding London

Market Research
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Market Research within the UK excluding London region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +37 27 £28,000 -55.20% 42
Midlands +20 18 £28,000 -55.20% 16
West Midlands +19 15 £28,000 -55.20% 7
East of England +37 14 £45,000 -37.93% 10
North of England -32 12 £42,500 -30.45% 18
Northern Ireland -6 6 - - 3
North West -7 6 £42,500 -26.79% 9
Yorkshire -24 6 £28,750 -57.41% 7
South West +8 4 £30,000 -42.86% 12
East Midlands -7 3 - - 9
Wales +9 2 £56,250 - 4
Scotland +7 1 - - 2
Market Research
UK

Market Research
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 9 (10.71%) WordPress
2 5 (5.95%) IIS
3 4 (4.76%) CMS
4 1 (1.19%) Confluence
Applications
1 7 (8.33%) Chatbot
2 1 (1.19%) Adobe Creative Suite
2 1 (1.19%) Microsoft Office
Business Applications
1 1 (1.19%) NetSuite
Cloud Services
1 12 (14.29%) SaaS
2 8 (9.52%) AWS
3 5 (5.95%) Snowflake
4 2 (2.38%) Azure
4 2 (2.38%) GCP
5 1 (1.19%) Figma
5 1 (1.19%) Google Ads
5 1 (1.19%) Google Analytics
5 1 (1.19%) MailChimp
5 1 (1.19%) Miro
5 1 (1.19%) Serverless
Communications & Networking
1 1 (1.19%) 4G
1 1 (1.19%) 5G
1 1 (1.19%) Broadband
1 1 (1.19%) SD-WAN
1 1 (1.19%) WAN
Database & Business Intelligence
1 5 (5.95%) Big Data
1 5 (5.95%) Data Mining
1 5 (5.95%) Hadoop
1 5 (5.95%) NoSQL
1 5 (5.95%) Tableau
2 2 (2.38%) Metadata
Development Applications
1 1 (1.19%) JIRA
General
1 53 (63.10%) Social Skills
2 32 (38.10%) Marketing
3 20 (23.81%) Analytical Skills
4 13 (15.48%) Legal
5 8 (9.52%) Finance
6 6 (7.14%) Pharmaceutical
7 5 (5.95%) Public Sector
8 4 (4.76%) Manufacturing
9 3 (3.57%) Law
9 3 (3.57%) Presentation Skills
9 3 (3.57%) Publishing
10 2 (2.38%) Banking
10 2 (2.38%) Retail
11 1 (1.19%) Advertising
11 1 (1.19%) Billing
11 1 (1.19%) Brand Awareness
11 1 (1.19%) Electronics
11 1 (1.19%) Inclusion and Diversity
11 1 (1.19%) Organisational Skills
11 1 (1.19%) Telecoms
Job Titles
1 18 (21.43%) Product Manager
2 14 (16.67%) Marketing Executive
3 13 (15.48%) Consultant
3 13 (15.48%) Recruitment Consultant
4 9 (10.71%) Sales Manager
5 8 (9.52%) Senior
6 7 (8.33%) Support Engineer
6 7 (8.33%) Technical Engineer
6 7 (8.33%) Technical Support
6 7 (8.33%) Technical Support Engineer
7 6 (7.14%) Digital Product Manager
7 6 (7.14%) Sales Executive
8 5 (5.95%) Data Science Manager
8 5 (5.95%) Senior Manager
9 4 (4.76%) Compliance Manager
9 4 (4.76%) Product Owner
9 4 (4.76%) Technical Manager
9 4 (4.76%) Technical Sales Manager
10 3 (3.57%) Identity Management Manager
10 3 (3.57%) Technical Sales Executive
Libraries, Frameworks & Software Standards
1 5 (5.95%) Play Framework
2 1 (1.19%) PySpark
Miscellaneous
1 11 (13.10%) Onboarding
2 9 (10.71%) Product Ownership
3 8 (9.52%) Self-Motivation
3 8 (9.52%) Web Conferencing
4 7 (8.33%) Management Information System
5 6 (7.14%) Blog
5 6 (7.14%) Multi-touch
6 5 (5.95%) Algorithms
6 5 (5.95%) Distributed Systems
6 5 (5.95%) IoT
6 5 (5.95%) Social Media
7 4 (4.76%) Analytical Mindset
8 2 (2.38%) Tandem
9 1 (1.19%) Enterprise Software
9 1 (1.19%) Graphic Design
9 1 (1.19%) Video Editing
Processes & Methodologies
1 30 (35.71%) Analytics
2 29 (34.52%) Agile
3 26 (30.95%) Cybersecurity
4 25 (29.76%) B2B
5 23 (27.38%) CRM
6 22 (26.19%) Decision-Making
7 21 (25.00%) Product Management
7 21 (25.00%) Roadmaps
8 18 (21.43%) Strategic Thinking
9 15 (17.86%) Thought Leadership
10 14 (16.67%) Actionable Insight
10 14 (16.67%) Data-Driven Decision Making
11 13 (15.48%) AI
11 13 (15.48%) Problem-Solving
11 13 (15.48%) User Experience
12 11 (13.10%) B2B Sales
12 11 (13.10%) Business Development
12 11 (13.10%) Product Roadmap
13 10 (11.90%) Computer Science
14 9 (10.71%) Continuous Improvement
Programming Languages
1 11 (13.10%) SQL
2 7 (8.33%) Python
3 6 (7.14%) R
4 5 (5.95%) Java
4 5 (5.95%) Scala
Qualifications
1 26 (30.95%) Degree
2 9 (10.71%) Master's Degree
3 5 (5.95%) MBA
4 4 (4.76%) Computer Science Degree
5 1 (1.19%) SC Cleared
5 1 (1.19%) Security Cleared
Quality Assurance & Compliance
1 5 (5.95%) Actionable Recommendations
2 2 (2.38%) Data Quality
3 1 (1.19%) Accessibility
3 1 (1.19%) QA
Vendors
1 11 (13.10%) HubSpot
2 10 (11.90%) Microsoft
2 10 (11.90%) Salesforce
3 5 (5.95%) BT
3 5 (5.95%) Databricks
4 1 (1.19%) Adobe
4 1 (1.19%) Google
4 1 (1.19%) Oracle