Digital Analytics
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 4 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
4 May 2024
Same period 2023 Same period 2022
Rank 858 724 995
Rank change year-on-year -134 +271 -157
Permanent jobs citing Digital Analytics 53 282 219
As % of all permanent jobs advertised in the UK 0.054% 0.27% 0.14%
As % of the Processes & Methodologies category 0.063% 0.28% 0.15%
Number of salaries quoted 47 118 123
10th Percentile £37,000 £37,275 £31,932
25th Percentile £44,125 £41,563 £47,500
Median annual salary (50th Percentile) £60,000 £52,000 £50,000
Median % change year-on-year +15.38% +4.00% -13.04%
75th Percentile £65,625 £67,070 £57,000
90th Percentile £77,500 £68,750 £73,750
UK excluding London median annual salary £62,500 £50,238 £51,500
% change year-on-year +24.41% -2.45% +10.75%

All Process and Methodology Skills
UK

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,620 99,018 149,592
As % of all permanent jobs advertised in the UK 85.90% 95.62% 95.60%
Number of salaries quoted 59,724 58,165 83,321
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,500 £60,000
Median % change year-on-year -10.57% +2.50% +9.09%
75th Percentile £72,500 £81,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Analytics
Job Vacancy Trend

Job postings citing Digital Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analytics in the UK

Digital Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analytics.

Salary trend for Digital Analytics in the UK

Digital Analytics
Salary Histogram

Salary distribution for jobs citing Digital Analytics over the 6 months to 4 May 2024.

Salary histogram for Digital Analytics in the UK

Digital Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the UK over the 6 months to 4 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -113 51 £60,000 +15.38% 38
UK excluding London -189 35 £62,500 +24.41% 14
Work from Home -81 17 £60,000 +19.43% 18
London +80 13 £44,500 -19.09% 23
South West -13 12 £50,000 -23.49% 1
North of England -93 9 £62,500 +20.19% 8
North West -19 7 £62,500 +20.19% 6
Midlands +21 6 £62,500 +42.86%
South East -16 6 £42,500 -22.73% 4
West Midlands +20 5 £62,500 +66.67%
Wales +10 1 £65,000 -0.54%
East of England +3 1 £70,000 +27.27% 1
Yorkshire -13 1 £40,000 +5.26% 1
East Midlands - 1 £52,500 -
North East - 1 £45,000 - 1

Digital Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.89%) SAS
Applications
1 1 (1.89%) Adobe Captivate
1 1 (1.89%) Microsoft Office
Cloud Services
1 18 (33.96%) Google Analytics
2 12 (22.64%) Adobe Analytics
3 8 (15.09%) Power Platform
4 7 (13.21%) GCP
5 3 (5.66%) Google Tag Manager
6 2 (3.77%) Google Data Studio
7 1 (1.89%) Bloomreach
Database & Business Intelligence
1 10 (18.87%) Tableau
2 8 (15.09%) Power BI
3 7 (13.21%) BigQuery
4 5 (9.43%) Looker
5 4 (7.55%) Power Query
5 4 (7.55%) QlikView
Development Applications
1 3 (5.66%) Visual Website Optimizer
General
1 18 (33.96%) Analytical Skills
2 16 (30.19%) Marketing
3 13 (24.53%) Social Skills
4 6 (11.32%) Inclusion and Diversity
5 5 (9.43%) Presentation Skills
6 4 (7.55%) Finance
6 4 (7.55%) Public Sector
7 2 (3.77%) Law
7 2 (3.77%) Retail
8 1 (1.89%) Billing
8 1 (1.89%) Influencing Skills
8 1 (1.89%) Telecoms
8 1 (1.89%) Wearables
Job Titles
1 23 (43.40%) Analyst
2 18 (33.96%) Digital Analyst
3 15 (28.30%) Senior
4 12 (22.64%) Analytics Manager
5 11 (20.75%) Consultant
5 11 (20.75%) Digital Analytics Manager
6 10 (18.87%) Senior Consultant
7 8 (15.09%) Lead
8 5 (9.43%) Web Analyst
9 4 (7.55%) Data Analyst
9 4 (7.55%) Digital Insight Analyst
9 4 (7.55%) Insight Analyst
9 4 (7.55%) Senior Analyst
9 4 (7.55%) Senior Data Analyst
9 4 (7.55%) Web Analytics Manager
9 4 (7.55%) Web Manager
10 3 (5.66%) Digital Analytics Analyst
10 3 (5.66%) SEO Analyst
10 3 (5.66%) SEO Manager
10 3 (5.66%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 4 (7.55%) Pandas
2 3 (5.66%) CSS
2 3 (5.66%) HTML
Miscellaneous
1 3 (5.66%) Social Media
2 1 (1.89%) Digital Media
2 1 (1.89%) Mobile App
2 1 (1.89%) Self-Motivation
Processes & Methodologies
1 53 (100.00%) Analytics
2 24 (45.28%) A/B Testing
3 20 (37.74%) Conversion Rate Optimisation
4 15 (28.30%) Customer Experience
5 13 (24.53%) Agile
5 13 (24.53%) Data Visualisation
5 13 (24.53%) Visualisation
6 12 (22.64%) Data Analysis
7 11 (20.75%) Actionable Insight
7 11 (20.75%) Digital Marketing
8 10 (18.87%) Problem-Solving
8 10 (18.87%) SEO
9 7 (13.21%) Business Intelligence
9 7 (13.21%) Web Analytics
10 5 (9.43%) Computer Science
10 5 (9.43%) Decision-Making
10 5 (9.43%) Economics
10 5 (9.43%) Mathematics
10 5 (9.43%) Stakeholder Management
10 5 (9.43%) Statistics
Programming Languages
1 10 (18.87%) Python
2 9 (16.98%) SQL
3 4 (7.55%) R
4 2 (3.77%) JavaScript
5 1 (1.89%) Java
Qualifications
1 7 (13.21%) Degree
2 4 (7.55%) DV Cleared
2 4 (7.55%) Security Cleared
Quality Assurance & Compliance
1 5 (9.43%) Actionable Recommendations
2 2 (3.77%) Accessibility
Vendors
1 20 (37.74%) Google
2 13 (24.53%) Adobe
3 5 (9.43%) Glassbox
3 5 (9.43%) Optimizely
4 4 (7.55%) Splunk
5 2 (3.77%) Coremetrics
5 2 (3.77%) Facebook
5 2 (3.77%) IBM
5 2 (3.77%) Maxymiser
5 2 (3.77%) Medallia
5 2 (3.77%) Omniture
6 1 (1.89%) Ensighten
6 1 (1.89%) Instagram
6 1 (1.89%) Snapchat