Marketing Analytics Jobs

Marketing Analytics
UK

The table below provides summary statistics for permanent job vacancies requiring Marketing Analytics skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Marketing Analytics over the 6 months leading up to 19 May 2025, comparing them to the same period in the previous two years.

6 months to
19 May 2025
Same period 2024 Same period 2023
Rank 692 869 919
Rank change year-on-year +177 +50 +245
Permanent jobs citing Marketing Analytics 20 21 58
As % of all permanent jobs advertised in the UK 0.036% 0.021% 0.058%
As % of the Processes & Methodologies category 0.038% 0.025% 0.061%
Number of salaries quoted 10 20 29
10th Percentile £32,500 £39,175 £41,000
25th Percentile £36,875 £52,125 £41,250
Median annual salary (50th Percentile) £42,500 £62,500 £55,000
Median % change year-on-year -32.00% +13.64% -4.35%
75th Percentile £67,500 £73,125 £65,000
90th Percentile £75,000 £81,250 £68,000
UK excluding London median annual salary £42,500 £60,000 £65,000
% change year-on-year -29.17% -7.69% +23.81%

All Process and Methodology Skills
UK

Marketing Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 52,420 85,138 94,785
As % of all permanent jobs advertised in the UK 93.82% 85.22% 95.58%
Number of salaries quoted 26,605 59,872 55,912
10th Percentile £29,750 £29,089 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,180
Median % change year-on-year +4.55% -10.10% +1.97%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,645 £50,000 £55,000
% change year-on-year +3.29% -9.09% +4.76%

Marketing Analytics
Job Vacancy Trend

Job postings citing Marketing Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Analytics in the UK

Marketing Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Analytics.

Salary trend for Marketing Analytics in the UK

Marketing Analytics
Salary Histogram

Salary distribution for jobs citing Marketing Analytics over the 6 months to 19 May 2025.

Salary histogram for Marketing Analytics in the UK

Marketing Analytics
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the UK over the 6 months to 19 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +146 20 £42,500 -32.00% 124
London +118 14 £70,000 +12.00% 97
Work from Home +131 11 £42,500 -5.56% 63
UK excluding London +180 6 £42,500 -29.17% 50
Midlands +71 5 £42,500 -5.56% 1
East Midlands +27 5 £42,500 -5.56%
South West - 1 £52,500 - 1

Marketing Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.00%) SAS
Applications
1 4 (20.00%) Microsoft Excel
Cloud Services
1 8 (40.00%) AWS
2 7 (35.00%) GCP
3 5 (25.00%) Adobe Analytics
4 4 (20.00%) OCI
4 4 (20.00%) Power Platform
5 1 (5.00%) Amazon EC2
5 1 (5.00%) Amazon S3
5 1 (5.00%) Cloud Computing
Database & Business Intelligence
1 7 (35.00%) MySQL
1 7 (35.00%) NoSQL
2 6 (30.00%) BigQuery
2 6 (30.00%) MongoDB
3 5 (25.00%) Relational Database
3 5 (25.00%) Tableau
4 4 (20.00%) Power BI
4 4 (20.00%) Power Query
4 4 (20.00%) PowerPivot
4 4 (20.00%) Redis
5 1 (5.00%) Amazon QuickSight
5 1 (5.00%) Amazon Redshift
5 1 (5.00%) Data Mining
5 1 (5.00%) Data Warehouse
5 1 (5.00%) DynamoDB
5 1 (5.00%) Looker
5 1 (5.00%) PostgreSQL
Development Applications
1 1 (5.00%) Git
General
1 20 (100.00%) Marketing
2 9 (45.00%) Analytical Skills
2 9 (45.00%) Social Skills
3 4 (20.00%) Games
3 4 (20.00%) Retail
4 3 (15.00%) Finance
4 3 (15.00%) Presentation Skills
5 2 (10.00%) Advertising
5 2 (10.00%) Inclusion and Diversity
Job Titles
1 7 (35.00%) Developer
2 6 (30.00%) Full-Stack Developer
3 5 (25.00%) Analytics Manager
4 4 (20.00%) Analyst
4 4 (20.00%) Data Analyst
4 4 (20.00%) Digital Analyst
5 3 (15.00%) Marketing Analyst
5 3 (15.00%) Marketing Data Analyst
5 3 (15.00%) Marketing Manager
5 3 (15.00%) Pricing Analyst
5 3 (15.00%) Senior
6 2 (10.00%) Operations Manager
6 2 (10.00%) Sales and Marketing Manager
6 2 (10.00%) Sales Manager
6 2 (10.00%) Sales Operations Manager
6 2 (10.00%) Senior Analyst
6 2 (10.00%) Senior Digital Analyst
6 2 (10.00%) Senior Marketing Analyst
6 2 (10.00%) Senior Pricing Analyst
7 1 (5.00%) Customer Engineer
Libraries, Frameworks & Software Standards
1 6 (30.00%) Node.js
1 6 (30.00%) React
2 5 (25.00%) CSS
2 5 (25.00%) HTML
2 5 (25.00%) Shiny
3 4 (20.00%) Next.js
3 4 (20.00%) Vue
4 1 (5.00%) Tidyverse
Miscellaneous
1 2 (10.00%) Marketing Technology
1 2 (10.00%) Multi-touch
2 1 (5.00%) Data Structures
2 1 (5.00%) Digital Media
2 1 (5.00%) Social Media
Processes & Methodologies
1 20 (100.00%) Analytics
2 9 (45.00%) Decision-Making
3 8 (40.00%) Data Science
3 8 (40.00%) Data Visualisation
3 8 (40.00%) Visualisation
4 7 (35.00%) Project Management
5 6 (30.00%) CRM
5 6 (30.00%) Digital Marketing
5 6 (30.00%) Full-Stack Development
6 5 (25.00%) Data Modelling
6 5 (25.00%) Mentoring
6 5 (25.00%) Web Analytics
7 4 (20.00%) Business Intelligence
7 4 (20.00%) Coaching
7 4 (20.00%) Customer Engagement
7 4 (20.00%) Data Analysis
7 4 (20.00%) Data Cleansing
7 4 (20.00%) Data Integration
7 4 (20.00%) Data Munging
7 4 (20.00%) Economics
Programming Languages
1 14 (70.00%) Python
2 12 (60.00%) SQL
3 9 (45.00%) R
4 5 (25.00%) JavaScript
5 4 (20.00%) TypeScript
6 1 (5.00%) MATLAB
Qualifications
1 4 (20.00%) Degree
2 3 (15.00%) Numerate Degree
System Software
1 5 (25.00%) Docker
Vendors
1 5 (25.00%) Adobe
2 4 (20.00%) TikTok
3 3 (15.00%) Salesforce
4 1 (5.00%) Intel
4 1 (5.00%) Oracle