Paid Search
UK
The table below provides summary statistics for permanent job vacancies requiring Paid Search skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Paid Search over the 6 months leading up to 15 May 2025, comparing them to the same period in the previous two years.
| 6 months to 15 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 626 | 856 | 932 |
| Rank change year-on-year | +230 | +76 | +243 |
| Permanent jobs citing Paid Search | 79 | 41 | 45 |
| As % of all permanent jobs advertised in the UK | 0.14% | 0.041% | 0.045% |
| As % of the Processes & Methodologies category | 0.15% | 0.048% | 0.047% |
| Number of salaries quoted | 42 | 36 | 23 |
| 10th Percentile | £25,075 | £31,500 | £29,800 |
| 25th Percentile | £29,563 | £32,500 | £36,250 |
| Median annual salary (50th Percentile) | £36,500 | £42,500 | £50,000 |
| Median % change year-on-year | -14.12% | -15.00% | +29.87% |
| 75th Percentile | £49,140 | £56,250 | £53,375 |
| 90th Percentile | £57,500 | £62,500 | £81,250 |
| UK excluding London median annual salary | £33,000 | £42,500 | £37,500 |
| % change year-on-year | -22.35% | +13.33% | +36.36% |
All Process and Methodology Skills
UK
Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.
| Permanent vacancies with a requirement for process or methodology skills | 51,770 | 84,704 | 95,930 |
| As % of all permanent jobs advertised in the UK | 93.86% | 85.53% | 95.60% |
| Number of salaries quoted | 26,375 | 59,701 | 56,503 |
| 10th Percentile | £30,000 | £29,000 | £34,000 |
| 25th Percentile | £42,000 | £40,000 | £45,000 |
| Median annual salary (50th Percentile) | £57,500 | £55,000 | £61,180 |
| Median % change year-on-year | +4.55% | -10.10% | +1.97% |
| 75th Percentile | £75,000 | £72,500 | £81,250 |
| 90th Percentile | £97,500 | £92,500 | £100,000 |
| UK excluding London median annual salary | £52,000 | £50,000 | £55,000 |
| % change year-on-year | +4.00% | -9.09% | +4.76% |
Paid Search
Job Vacancy Trend
Job postings citing Paid Search as a proportion of all IT jobs advertised.
Paid Search
Salary Trend
3-month moving average salary quoted in jobs citing Paid Search.
Paid Search
Salary Histogram
Salary distribution for jobs citing Paid Search over the 6 months to 15 May 2025.
Paid Search
Top 15 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the UK over the 6 months to 15 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +172 | 63 | £33,000 | -22.35% | 304 |
| UK excluding London | +189 | 43 | £33,000 | -22.35% | 208 |
| Work from Home | +142 | 27 | £49,140 | -6.40% | 203 |
| London | +120 | 25 | £55,000 | +46.67% | 141 |
| North of England | +44 | 16 | £25,000 | -41.18% | 75 |
| South East | +108 | 13 | £33,000 | - | 62 |
| North West | -10 | 12 | £25,000 | -47.64% | 35 |
| Yorkshire | +62 | 4 | £40,000 | -5.88% | 23 |
| Midlands | - | 4 | £53,750 | - | 30 |
| East of England | - | 4 | - | - | 24 |
| Wales | +41 | 3 | £60,000 | +62.16% | 3 |
| East Midlands | - | 2 | £55,000 | - | 8 |
| West Midlands | - | 2 | £52,500 | - | 21 |
| Scotland | - | 2 | £32,250 | - | 7 |
| South West | +118 | 1 | £35,000 | -26.32% | 17 |
Paid Search
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: