Sales Manager Jobs

Sales Manager
UK

The median Sales Manager salary in the UK is £65,000 per year, according to job vacancies posted during the 6 months leading to 12 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
12 May 2025
Same period 2024 Same period 2023
Rank 617 794 918
Rank change year-on-year +177 +124 +186
Permanent jobs requiring a Sales Manager 100 100 63
As % of all permanent jobs advertised in the UK 0.18% 0.10% 0.062%
As % of the Job Titles category 0.20% 0.11% 0.068%
Number of salaries quoted 54 81 51
10th Percentile £31,475 £40,000 £43,750
25th Percentile £35,000 £55,000 £45,000
Median annual salary (50th Percentile) £65,000 £75,000 £60,000
Median % change year-on-year -13.33% +25.00% -7.69%
75th Percentile £99,688 £90,000 £80,000
90th Percentile £120,000 £122,500 £90,000
UK excluding London median annual salary £37,500 £75,000 £60,000
% change year-on-year -50.00% +25.00% -7.69%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 49,922 93,907 92,301
% of permanent jobs with a recognized job title 90.55% 94.63% 91.49%
Number of salaries quoted 27,447 67,290 58,243
10th Percentile £30,000 £28,500 £32,500
25th Percentile £41,250 £38,500 £45,000
Median annual salary (50th Percentile) £57,000 £52,500 £60,000
Median % change year-on-year +8.57% -12.50% -
75th Percentile £75,000 £71,250 £80,627
90th Percentile £97,500 £90,000 £100,000
UK excluding London median annual salary £52,000 £50,000 £53,000
% change year-on-year +4.00% -5.66% +6.00%

Sales Manager
Job Vacancy Trend

Job postings that featured Sales Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Sales Manager in the UK

Sales Manager
Salary Trend

3-month moving average salary quoted in jobs citing Sales Manager.

Salary trend for Sales Manager in the UK

Sales Manager
Salary Histogram

Salary distribution for jobs citing Sales Manager over the 6 months to 12 May 2025.

Salary histogram for Sales Manager in the UK

Sales Manager
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Sales Manager within the UK over the 6 months to 12 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +129 74 £63,750 -15.00% 406
UK excluding London +147 57 £37,500 -50.00% 227
South East +83 18 £82,500 +10.00% 85
London +110 17 £80,000 +6.67% 227
East of England - 14 £70,000 - 28
Midlands +80 12 £43,750 -16.67% 33
Work from Home +120 11 £80,000 +14.29% 245
North of England +53 11 £37,500 -37.50% 56
East Midlands +50 9 £35,000 -46.15% 16
North West 0 9 £32,000 -46.67% 34
South West +90 2 £46,250 -28.85% 19
West Midlands +62 2 £58,750 +46.88% 13
Yorkshire +62 1 £47,500 +58.33% 17
Scotland - 1 £32,000 - 10

Sales Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 12 May 2025, Sales Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Sales Manager in the job title.

1 39 (39.00%) Marketing
2 35 (35.00%) Finance
3 29 (29.00%) CRM
4 27 (27.00%) Business Development
5 26 (26.00%) Electronics
6 22 (22.00%) Social Skills
6 22 (22.00%) Business Strategy
7 20 (20.00%) Self-Motivation
7 20 (20.00%) Advertising
7 20 (20.00%) Degree
8 18 (18.00%) Coaching
8 18 (18.00%) B2B
9 16 (16.00%) Customer Service
10 15 (15.00%) Stakeholder Management
11 14 (14.00%) Retail
11 14 (14.00%) Oracle
11 14 (14.00%) Market Research
12 13 (13.00%) Project Management
13 12 (12.00%) Citrix
13 12 (12.00%) Billing
13 12 (12.00%) Customer Retention
13 12 (12.00%) Business Enablement
14 11 (11.00%) Inclusion and Diversity
14 11 (11.00%) Change Management
14 11 (11.00%) Legal
15 10 (10.00%) Service Delivery
15 10 (10.00%) Project Planning
15 10 (10.00%) Strategic Thinking
15 10 (10.00%) SaaS
15 10 (10.00%) Order Management

Sales Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 6 (6.00%) Microsoft Office
Business Applications
1 1 (1.00%) Salesforce CRM
1 1 (1.00%) SAP S/4HANA
Cloud Services
1 10 (10.00%) SaaS
2 6 (6.00%) Azure
3 2 (2.00%) AWS
Communications & Networking
1 2 (2.00%) 5G
1 2 (2.00%) Broadband
2 1 (1.00%) Unified Communications
2 1 (1.00%) Wi-Fi
Database & Business Intelligence
1 1 (1.00%) GIS
General
1 39 (39.00%) Marketing
2 35 (35.00%) Finance
3 26 (26.00%) Electronics
4 22 (22.00%) Social Skills
5 20 (20.00%) Advertising
6 14 (14.00%) Retail
7 12 (12.00%) Billing
8 11 (11.00%) Inclusion and Diversity
8 11 (11.00%) Legal
9 8 (8.00%) Law
10 7 (7.00%) Telecoms
11 5 (5.00%) Games
11 5 (5.00%) Presentation Skills
12 3 (3.00%) Analytical Skills
12 3 (3.00%) German Language
12 3 (3.00%) Health Technology
12 3 (3.00%) Manufacturing
13 2 (2.00%) Aerospace
13 2 (2.00%) Agriculture
13 2 (2.00%) Banking
Libraries, Frameworks & Software Standards
1 3 (3.00%) Middleware
2 1 (1.00%) EDI
Miscellaneous
1 20 (20.00%) Self-Motivation
2 7 (7.00%) Driving Licence
3 4 (4.00%) Reinsurance
3 4 (4.00%) Virtual Reality
4 3 (3.00%) Enterprise Software
4 3 (3.00%) Onboarding
5 2 (2.00%) Data Centre
5 2 (2.00%) Embedded Systems
5 2 (2.00%) iPhone
5 2 (2.00%) Marketing Technology
5 2 (2.00%) Over-the-Top Content
6 1 (1.00%) IoT
6 1 (1.00%) Learning Management System
6 1 (1.00%) Mixed Reality
6 1 (1.00%) Product Ownership
Operating Systems
1 2 (2.00%) Android
1 2 (2.00%) Android TV
Processes & Methodologies
1 29 (29.00%) CRM
2 27 (27.00%) Business Development
3 22 (22.00%) Business Strategy
4 18 (18.00%) B2B
4 18 (18.00%) Coaching
5 16 (16.00%) Customer Service
6 15 (15.00%) Stakeholder Management
7 14 (14.00%) Market Research
8 13 (13.00%) Project Management
9 12 (12.00%) Business Enablement
9 12 (12.00%) Customer Retention
10 11 (11.00%) Change Management
11 10 (10.00%) Commercial Awareness
11 10 (10.00%) Order Management
11 10 (10.00%) Project Planning
11 10 (10.00%) Service Delivery
11 10 (10.00%) Strategic Thinking
12 9 (9.00%) Artificial Intelligence
12 9 (9.00%) Customer Engagement
12 9 (9.00%) Value Proposition
Qualifications
1 20 (20.00%) Degree
2 2 (2.00%) Master's Degree
2 2 (2.00%) SC Cleared
2 2 (2.00%) Security Cleared
3 1 (1.00%) MBA
Vendors
1 14 (14.00%) Oracle
2 12 (12.00%) Citrix
3 7 (7.00%) Salesforce
4 4 (4.00%) Commvault
4 4 (4.00%) Microsoft
5 3 (3.00%) SAP
6 1 (1.00%) Cisco
6 1 (1.00%) HubSpot
6 1 (1.00%) ServiceNow