Digital Analyst
UK

The median Digital Analyst salary in the UK is £45,249 per year according to job vacancies posted during the 6 months to 8 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
8 May 2024
Same period 2023 Same period 2022
Rank 669 705 798
Rank change year-on-year +36 +93 -87
Permanent jobs requiring a Digital Analyst 222 293 461
As % of all permanent jobs advertised in the UK 0.22% 0.29% 0.29%
As % of the Job Titles category 0.24% 0.32% 0.30%
Number of salaries quoted 207 129 315
10th Percentile £27,300 £37,500 £34,661
25th Percentile £35,000 £41,250 £45,000
Median annual salary (50th Percentile) £45,249 £52,500 £52,500
Median % change year-on-year -13.81% - +14.75%
75th Percentile £48,031 £62,500 £65,000
90th Percentile £59,700 £69,000 £79,500
UK excluding London median annual salary £45,249 £52,500 £50,000
% change year-on-year -13.81% +5.00% +11.11%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,864 92,882 151,282
% of permanent jobs with a recognized job title 94.64% 91.46% 96.10%
Number of salaries quoted 67,182 58,425 84,716
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,517
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £81,250 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

Salary distribution for jobs citing Digital Analyst over the 6 months to 8 May 2024.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 8 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +16 206 £45,249 -13.81% 43
UK excluding London -17 178 £45,249 -13.81% 24
Work from Home +10 110 £45,249 +6.47% 20
North of England +1 76 £45,249 -13.81% 8
Midlands +50 55 £35,000 -15.66% 6
West Midlands +57 48 £35,000 -6.67% 2
North West +36 40 £45,249 -13.81% 3
London +80 38 £50,000 -9.91% 21
Yorkshire 0 24 £45,249 -9.50% 3
South East -9 20 £49,500 -17.50% 8
Wales +19 13 £33,000 +10.00% 1
North East - 12 £45,249 - 3
South West -20 11 £50,000 -10.71%
East Midlands -11 7 £24,000 -51.02% 4
East of England +10 2 £72,500 +45.00% 1
Scotland -61 1 £45,000 +10.16% 1

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 8 May 2024, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 108 (48.65%) Analytics
2 96 (43.24%) Agile
3 92 (41.44%) Mentoring
4 90 (40.54%) Visualisation
5 78 (35.14%) Dashboard Development
6 76 (34.23%) SQL
7 75 (33.78%) BigQuery
8 74 (33.33%) Decision-Making
9 71 (31.98%) Data Collection
10 70 (31.53%) User Research
10 70 (31.53%) Coaching
11 48 (21.62%) Digital Forensics
12 30 (13.51%) Marketing
12 30 (13.51%) Social Skills
13 25 (11.26%) Google
14 24 (10.81%) Google Analytics
15 23 (10.36%) Adobe
16 21 (9.46%) Degree
16 21 (9.46%) ISO/IEC 17025
17 18 (8.11%) Digital Analytics
17 18 (8.11%) Data Visualisation
17 18 (8.11%) Digital Marketing
17 18 (8.11%) Project Management
18 17 (7.66%) PRINCE2
18 17 (7.66%) Tableau
19 16 (7.21%) Analytical Skills
19 16 (7.21%) Case Management
19 16 (7.21%) ISO 9001
20 15 (6.76%) Data Analysis
20 15 (6.76%) Waterfall

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (4.50%) CMS
2 1 (0.45%) EPiServer
Applications
1 8 (3.60%) Microsoft PowerPoint
2 4 (1.80%) Microsoft Excel
2 4 (1.80%) Trello
3 2 (0.90%) Microsoft Office
Business Applications
1 1 (0.45%) Dynamics CRM
Cloud Services
1 24 (10.81%) Google Analytics
2 12 (5.41%) Google Tag Manager
3 11 (4.95%) Power Platform
4 8 (3.60%) Adobe Analytics
5 6 (2.70%) SaaS
6 4 (1.80%) Canva
6 4 (1.80%) GCP
7 3 (1.35%) Contentsquare
7 3 (1.35%) Siteimprove
8 2 (0.90%) Google Data Studio
8 2 (0.90%) WhatsApp
9 1 (0.45%) AWS
9 1 (0.45%) Dynamics 365
9 1 (0.45%) Microsoft 365
Communications & Networking
1 6 (2.70%) Wi-Fi
2 1 (0.45%) SMS
Database & Business Intelligence
1 75 (33.78%) BigQuery
2 17 (7.66%) Tableau
3 11 (4.95%) Power BI
4 7 (3.15%) Looker
5 4 (1.80%) QlikView
6 3 (1.35%) Power Query
7 2 (0.90%) Relational Database
8 1 (0.45%) SQL Server Reporting Services
8 1 (0.45%) Tableau Desktop
Development Applications
1 5 (2.25%) JIRA
General
1 30 (13.51%) Marketing
1 30 (13.51%) Social Skills
2 16 (7.21%) Analytical Skills
3 13 (5.86%) Police
4 11 (4.95%) Retail
5 9 (4.05%) Local Government
6 7 (3.15%) Finance
7 6 (2.70%) Public Sector
7 6 (2.70%) Public Speaking
8 5 (2.25%) Legal
8 5 (2.25%) Presentation Skills
9 4 (1.80%) Law
10 3 (1.35%) Electronics
10 3 (1.35%) Inclusion and Diversity
11 1 (0.45%) Aerospace
11 1 (0.45%) Banking
Libraries, Frameworks & Software Standards
1 4 (1.80%) CSS
1 4 (1.80%) HTML
2 3 (1.35%) Pandas
3 2 (0.90%) .NET
Miscellaneous
1 6 (2.70%) Product Ownership
1 6 (2.70%) Social Media
2 2 (0.90%) Freedom of Information
2 2 (0.90%) Freedom of Information Act
2 2 (0.90%) Marketing Technology
2 2 (0.90%) Onboarding
3 1 (0.45%) Blog
3 1 (0.45%) CMDB
3 1 (0.45%) Digital Media
3 1 (0.45%) Enterprise Software
3 1 (0.45%) Life Science
3 1 (0.45%) PDA
3 1 (0.45%) Renewable Energy
3 1 (0.45%) Smart Energy
3 1 (0.45%) Video on Demand
3 1 (0.45%) Virtual Reality
Operating Systems
1 6 (2.70%) Mac OS
1 6 (2.70%) Windows
Processes & Methodologies
1 108 (48.65%) Analytics
2 96 (43.24%) Agile
3 92 (41.44%) Mentoring
4 90 (40.54%) Visualisation
5 78 (35.14%) Dashboard Development
6 74 (33.33%) Decision-Making
7 71 (31.98%) Data Collection
8 70 (31.53%) Coaching
8 70 (31.53%) User Research
9 48 (21.62%) Digital Forensics
10 18 (8.11%) Data Visualisation
10 18 (8.11%) Digital Analytics
10 18 (8.11%) Digital Marketing
10 18 (8.11%) Project Management
11 17 (7.66%) PRINCE2
12 16 (7.21%) Case Management
13 15 (6.76%) Data Analysis
13 15 (6.76%) Waterfall
14 14 (6.31%) Forensic Analysis
14 14 (6.31%) User Experience
Programming Languages
1 76 (34.23%) SQL
2 5 (2.25%) Python
3 3 (1.35%) R
4 2 (0.90%) Data Analysis Expressions
5 1 (0.45%) JavaScript
Qualifications
1 21 (9.46%) Degree
2 12 (5.41%) Security Cleared
3 2 (0.90%) DV Cleared
3 2 (0.90%) Master's Degree
4 1 (0.45%) APMP
4 1 (0.45%) BPSS Clearance
4 1 (0.45%) CFCE
4 1 (0.45%) Computer Science Degree
4 1 (0.45%) EnCE
Quality Assurance & Compliance
1 21 (9.46%) ISO/IEC 17025
2 16 (7.21%) ISO 9001
3 8 (3.60%) ISO/IEC 27001
4 7 (3.15%) Actionable Recommendations
5 2 (0.90%) QA
Systems Management
1 14 (6.31%) EnCase
Vendors
1 25 (11.26%) Google
2 23 (10.36%) Adobe
3 9 (4.05%) Cellebrite
4 8 (3.60%) Microsoft
5 6 (2.70%) Apple
6 5 (2.25%) Glassbox
7 3 (1.35%) Splunk
8 2 (0.90%) Canon
8 2 (0.90%) TikTok
8 2 (0.90%) Xerox
9 1 (0.45%) Capita
9 1 (0.45%) Ensighten
9 1 (0.45%) Facebook
9 1 (0.45%) Hotjar
9 1 (0.45%) MicroStrategy
9 1 (0.45%) Salesforce
9 1 (0.45%) Snapchat