Marketing Manager
UK

The median Marketing Manager salary in the UK is £52,500 per year according to job vacancies posted during the 6 months to 12 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
12 May 2024
Same period 2023 Same period 2022
Rank 830 833 1064
Rank change year-on-year +3 +231 -326
Permanent jobs requiring a Marketing Manager 71 126 160
As % of all permanent jobs advertised in the UK 0.072% 0.12% 0.10%
As % of the Job Titles category 0.076% 0.14% 0.11%
Number of salaries quoted 54 88 117
10th Percentile £30,000 £35,575 £38,000
25th Percentile £37,375 £40,000 £46,250
Median annual salary (50th Percentile) £52,500 £52,500 £52,500
Median % change year-on-year - - +5.00%
75th Percentile £61,250 £66,938 £67,500
90th Percentile £70,000 £87,500 £81,750
UK excluding London median annual salary £50,000 £40,000 £50,000
% change year-on-year +25.00% -20.00% +8.11%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,937 92,745 151,578
% of permanent jobs with a recognized job title 94.62% 91.52% 96.09%
Number of salaries quoted 67,282 58,546 84,308
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,604
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £80,627 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Marketing Manager
Job Vacancy Trend

Job postings that featured Marketing Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Manager in the UK

Marketing Manager
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Manager.

Salary trend for Marketing Manager in the UK

Marketing Manager
Salary Histogram

Salary distribution for jobs citing Marketing Manager over the 6 months to 12 May 2024.

Salary histogram for Marketing Manager in the UK

Marketing Manager
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the UK over the 6 months to 12 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +36 64 £55,000 +4.76% 62
UK excluding London -9 44 £50,000 +25.00% 43
Work from Home +60 25 £50,000 +1.01% 28
London +78 19 £55,000 -13.73% 24
South West -16 14 £37,500 -16.67% 5
South East +6 13 £60,000 +52.87% 7
Midlands - 8 £60,000 - 7
North of England +48 7 £45,000 +20.00% 17
North West -1 5 £45,000 +20.00% 10
East Midlands - 4 £60,000 - 2
West Midlands - 4 - - 5
East of England +8 2 £47,500 +26.67% 4
Yorkshire - 2 - - 3

Marketing Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 12 May 2024, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Marketing Manager in the job title.

1 71 (100.00%) Marketing
2 30 (42.25%) Marketing Strategy
3 24 (33.80%) Digital Marketing
4 15 (21.13%) Social Media
4 15 (21.13%) B2B
5 14 (19.72%) CRM
5 14 (19.72%) Analytics
6 11 (15.49%) Analytical Skills
6 11 (15.49%) Project Management
7 10 (14.08%) Product Marketing
8 9 (12.68%) Social Skills
8 9 (12.68%) Customer Experience
9 8 (11.27%) Lead Generation
9 8 (11.27%) Microsoft Excel
9 8 (11.27%) Business Development
9 8 (11.27%) Brand Awareness
9 8 (11.27%) Fintech
10 7 (9.86%) Network Marketing
10 7 (9.86%) Re-Platforming
10 7 (9.86%) Retail
10 7 (9.86%) SEO
10 7 (9.86%) Collaborative Working
10 7 (9.86%) Regtech
10 7 (9.86%) Roadmaps
11 6 (8.45%) Accessibility
11 6 (8.45%) Microsoft
11 6 (8.45%) Stakeholder Management
11 6 (8.45%) Coaching
12 5 (7.04%) Creative Marketing
12 5 (7.04%) Stakeholder Engagement

Marketing Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (2.82%) CMS
Applications
1 8 (11.27%) Microsoft Excel
2 2 (2.82%) Photoshop
3 1 (1.41%) Adobe Creative Suite
3 1 (1.41%) Adobe Illustrator
3 1 (1.41%) InDesign
3 1 (1.41%) Microsoft Office
3 1 (1.41%) Microsoft PowerPoint
Business Applications
1 1 (1.41%) Dynamics CRM
Cloud Services
1 4 (5.63%) Google Analytics
2 2 (2.82%) Google Ads
2 2 (2.82%) Power Platform
2 2 (2.82%) SaaS
3 1 (1.41%) Asana
3 1 (1.41%) Basecamp
3 1 (1.41%) Dynamics 365
3 1 (1.41%) Facebook Ads
3 1 (1.41%) Google Tag Manager
3 1 (1.41%) Microsoft Advertising
3 1 (1.41%) Power Automate
3 1 (1.41%) Smartsheet
Database & Business Intelligence
1 5 (7.04%) Tableau
2 2 (2.82%) Power BI
3 1 (1.41%) Relational Database
3 1 (1.41%) SQL Server
3 1 (1.41%) SQL Server Reporting Services
Development Applications
1 1 (1.41%) JIRA
General
1 71 (100.00%) Marketing
2 11 (15.49%) Analytical Skills
3 9 (12.68%) Social Skills
4 8 (11.27%) Brand Awareness
5 7 (9.86%) Retail
6 5 (7.04%) Advertising
6 5 (7.04%) Finance
7 2 (2.82%) Inclusion and Diversity
7 2 (2.82%) Organisational Skills
7 2 (2.82%) Pharmaceutical
7 2 (2.82%) Telecoms
8 1 (1.41%) Electronics
8 1 (1.41%) Manufacturing
8 1 (1.41%) Presentation Skills
8 1 (1.41%) Public Sector
Libraries, Frameworks & Software Standards
1 1 (1.41%) .NET
1 1 (1.41%) CSS
1 1 (1.41%) HTML
Miscellaneous
1 15 (21.13%) Social Media
2 5 (7.04%) Onboarding
2 5 (7.04%) Self-Motivation
3 4 (5.63%) Media Streaming
4 2 (2.82%) Algorithms
4 2 (2.82%) Marketing Technology
5 1 (1.41%) Blog
5 1 (1.41%) Photography
5 1 (1.41%) Product Ownership
5 1 (1.41%) Tandem
5 1 (1.41%) Video Editing
Operating Systems
1 1 (1.41%) Android
1 1 (1.41%) Apple iOS
Processes & Methodologies
1 30 (42.25%) Marketing Strategy
2 24 (33.80%) Digital Marketing
3 15 (21.13%) B2B
4 14 (19.72%) Analytics
4 14 (19.72%) CRM
5 11 (15.49%) Project Management
6 10 (14.08%) Product Marketing
7 9 (12.68%) Customer Experience
8 8 (11.27%) Business Development
8 8 (11.27%) Fintech
8 8 (11.27%) Lead Generation
9 7 (9.86%) Collaborative Working
9 7 (9.86%) Network Marketing
9 7 (9.86%) Regtech
9 7 (9.86%) Re-Platforming
9 7 (9.86%) Roadmaps
9 7 (9.86%) SEO
10 6 (8.45%) Coaching
10 6 (8.45%) Stakeholder Management
11 5 (7.04%) Creative Marketing
Programming Languages
1 1 (1.41%) JavaScript
Qualifications
1 2 (2.82%) Degree
Quality Assurance & Compliance
1 6 (8.45%) Accessibility
2 1 (1.41%) GDPR
2 1 (1.41%) QA
Vendors
1 6 (8.45%) Microsoft
2 5 (7.04%) ATG
2 5 (7.04%) Google
2 5 (7.04%) TikTok
3 3 (4.23%) Instagram
4 2 (2.82%) Adobe
4 2 (2.82%) Facebook
4 2 (2.82%) Pinterest
5 1 (1.41%) HubSpot
5 1 (1.41%) SAP
5 1 (1.41%) Twitter
5 1 (1.41%) YouTube