Head of Digital Jobs

Head of Digital
UK

The median Head of Digital salary in the UK is £90,000 per year, according to job vacancies posted during the 6 months leading to 11 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
11 May 2025
Same period 2024 Same period 2023
Rank 639 861 891
Rank change year-on-year +222 +30 +189
Permanent jobs requiring a Head of Digital 67 37 90
As % of all permanent jobs advertised in the UK 0.12% 0.037% 0.089%
As % of the Job Titles category 0.14% 0.039% 0.097%
Number of salaries quoted 24 25 62
10th Percentile £65,794 £53,493 £58,875
25th Percentile £70,500 £58,750 £65,000
Median annual salary (50th Percentile) £90,000 £67,000 £80,000
Median % change year-on-year +34.33% -16.25% -3.03%
75th Percentile £100,000 £90,933 £117,813
90th Percentile £145,000 £117,373 £140,000
UK excluding London median annual salary £90,000 £89,092 £65,000
% change year-on-year +1.02% +37.06% -

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 49,511 93,886 92,389
% of permanent jobs with a recognized job title 90.48% 94.63% 91.46%
Number of salaries quoted 27,626 67,255 58,266
10th Percentile £30,000 £28,500 £32,500
25th Percentile £41,250 £38,500 £45,000
Median annual salary (50th Percentile) £57,443 £52,500 £60,000
Median % change year-on-year +9.41% -12.50% -
75th Percentile £75,000 £71,250 £81,000
90th Percentile £97,500 £90,000 £100,000
UK excluding London median annual salary £52,000 £50,000 £53,000
% change year-on-year +4.00% -5.66% +6.00%

Head of Digital
Job Vacancy Trend

Job postings that featured Head of Digital in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Head of Digital in the UK

Head of Digital
Salary Trend

3-month moving average salary quoted in jobs citing Head of Digital.

Salary trend for Head of Digital in the UK

Head of Digital
Salary Histogram

Salary distribution for jobs citing Head of Digital over the 6 months to 11 May 2025.

Salary histogram for Head of Digital in the UK

Head of Digital
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Head of Digital within the UK over the 6 months to 11 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +175 46 £90,000 +36.36% 58
UK excluding London +199 30 £90,000 +1.02% 39
London +120 27 £80,000 +24.97% 24
Work from Home +166 25 £90,000 +1.02% 27
North of England +69 10 £90,000 -33.33% 16
Scotland - 10 - - 2
North West - 7 £90,000 - 16
South East - 6 £65,769 - 10
Yorkshire +69 3 £100,000 -
Midlands +62 3 - - 6
West Midlands - 3 - - 4
Wales +36 1 £68,500 -23.11% 1

Head of Digital Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 11 May 2025, Head of Digital job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Head of Digital in the job title.

1 22 (32.84%) Digital Strategy
2 20 (29.85%) User Experience
3 19 (28.36%) Social Media
3 19 (28.36%) Roadmaps
4 17 (25.37%) Project Management
5 16 (23.88%) SEO
6 14 (20.90%) Agile
6 14 (20.90%) Artificial Intelligence
6 14 (20.90%) Google
6 14 (20.90%) Microsoft
7 13 (19.40%) Continuous Improvement
8 12 (17.91%) Finance
9 11 (16.42%) Social Skills
10 10 (14.93%) Risk Management
10 10 (14.93%) Azure
11 9 (13.43%) Degree
11 9 (13.43%) Analytics
11 9 (13.43%) Coaching
11 9 (13.43%) Strategic Thinking
11 9 (13.43%) Accessibility
12 8 (11.94%) CMS
12 8 (11.94%) Strategic Planning
12 8 (11.94%) CRM
13 7 (10.45%) Windows
13 7 (10.45%) Data Security
13 7 (10.45%) Budget Management
13 7 (10.45%) Digital Enablement
13 7 (10.45%) Technology Enablement
14 6 (8.96%) Inclusion and Diversity
14 6 (8.96%) Digital Engineering

Head of Digital Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (11.94%) CMS
2 6 (8.96%) WordPress
3 3 (4.48%) Moodle
3 3 (4.48%) nginx
4 2 (2.99%) SharePoint
5 1 (1.49%) Microsoft Exchange
Applications
1 6 (8.96%) Microsoft Excel
1 6 (8.96%) Microsoft Office
2 3 (4.48%) Microsoft PowerPoint
2 3 (4.48%) Photoshop
3 2 (2.99%) Microsoft Project
3 2 (2.99%) MS Visio
Business Applications
1 1 (1.49%) Dynamics CRM
Cloud Services
1 10 (14.93%) Azure
2 6 (8.96%) Microsoft 365
3 4 (5.97%) AWS
3 4 (5.97%) GCP
4 3 (4.48%) Google Analytics
4 3 (4.48%) Power Platform
5 1 (1.49%) Entra ID
5 1 (1.49%) SaaS
Communications & Networking
1 3 (4.48%) Firewall
1 3 (4.48%) SMS
Database & Business Intelligence
1 3 (4.48%) MySQL
1 3 (4.48%) Power BI
1 3 (4.48%) SQL Server
2 2 (2.99%) DTS
2 2 (2.99%) NoSQL
General
1 12 (17.91%) Finance
2 11 (16.42%) Social Skills
3 6 (8.96%) Inclusion and Diversity
3 6 (8.96%) Marketing
4 5 (7.46%) Analytical Skills
4 5 (7.46%) Retail
5 4 (5.97%) Advertising
5 4 (5.97%) Legal
6 3 (4.48%) Back Office
6 3 (4.48%) Presentation Skills
7 2 (2.99%) Influencing Skills
7 2 (2.99%) Local Government
8 1 (1.49%) Police
8 1 (1.49%) Public Sector
Libraries, Frameworks & Software Standards
1 3 (4.48%) LEMP Stack
2 2 (2.99%) CSS
2 2 (2.99%) HTML
3 1 (1.49%) WF
Miscellaneous
1 19 (28.36%) Social Media
2 4 (5.97%) Cloud Native
2 4 (5.97%) NHS
3 3 (4.48%) Algorithms
3 3 (4.48%) Learning Management System
4 2 (2.99%) Data Structures
4 2 (2.99%) Management Information System
4 2 (2.99%) Onboarding
4 2 (2.99%) Virtual Team
4 2 (2.99%) W3C
5 1 (1.49%) Data Protection Act
5 1 (1.49%) Product Ownership
5 1 (1.49%) Security Posture
5 1 (1.49%) Tandem
Operating Systems
1 7 (10.45%) Windows
2 3 (4.48%) Linux
3 2 (2.99%) Android
3 2 (2.99%) Apple iOS
4 1 (1.49%) Windows Server
4 1 (1.49%) Windows Server 2016
4 1 (1.49%) Windows Server 2019
Processes & Methodologies
1 22 (32.84%) Digital Strategy
2 20 (29.85%) User Experience
3 19 (28.36%) Roadmaps
4 17 (25.37%) Project Management
5 16 (23.88%) SEO
6 14 (20.90%) Agile
6 14 (20.90%) Artificial Intelligence
7 13 (19.40%) Continuous Improvement
8 10 (14.93%) Risk Management
9 9 (13.43%) Analytics
9 9 (13.43%) Coaching
9 9 (13.43%) Strategic Thinking
10 8 (11.94%) CRM
10 8 (11.94%) Strategic Planning
11 7 (10.45%) Budget Management
11 7 (10.45%) Data Security
11 7 (10.45%) Digital Enablement
11 7 (10.45%) Technology Enablement
12 6 (8.96%) Customer Experience
12 6 (8.96%) Digital Engineering
Programming Languages
1 3 (4.48%) JavaScript
1 3 (4.48%) PHP
1 3 (4.48%) SQL
2 1 (1.49%) PowerShell
Qualifications
1 9 (13.43%) Degree
2 5 (7.46%) DBS Check
3 1 (1.49%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 9 (13.43%) Accessibility
2 5 (7.46%) GDPR
System Software
1 3 (4.48%) Samba
2 1 (1.49%) Active Directory
2 1 (1.49%) Virtual Desktop
2 1 (1.49%) VMware Infrastructure
Systems Management
1 1 (1.49%) Ansible
1 1 (1.49%) Microsoft Intune
1 1 (1.49%) NetBackup
1 1 (1.49%) SCCM
1 1 (1.49%) Terraform
Vendors
1 14 (20.90%) Google
1 14 (20.90%) Microsoft
2 6 (8.96%) Facebook
2 6 (8.96%) YouTube
3 3 (4.48%) Instagram
3 3 (4.48%) Twitter
4 1 (1.49%) EMC
4 1 (1.49%) NetApp
4 1 (1.49%) VMware