Marketing Manager Job Trends

Marketing Manager
UK

The median Marketing Manager salary in the UK is £50,000 per year, according to job vacancies posted during the 6 months leading to 16 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
16 Jan 2026
Same period 2025 Same period 2024
Rank 410 668 651
Rank change year-on-year +258 -17 +251
Permanent jobs requiring a Marketing Manager 260 38 72
As % of all permanent jobs in the UK 0.43% 0.071% 0.13%
As % of the Job Titles category 0.47% 0.077% 0.13%
Number of salaries quoted 218 18 58
10th Percentile £40,000 £36,250 £42,500
25th Percentile £42,500 £41,250 £50,000
Median annual salary (50th Percentile) £50,000 £51,250 £55,000
Median % change year-on-year -2.44% -6.82% -12.00%
75th Percentile £58,750 £62,188 £63,750
90th Percentile £80,000 £82,250 £75,000
UK excluding London median annual salary £50,000 £45,000 £55,000
% change year-on-year +11.11% -18.18% +37.50%

All Permanent IT Job Roles
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 55,047 49,557 53,408
% of permanent jobs with a recognized job title 90.74% 92.77% 95.24%
Number of salaries quoted 34,113 25,668 41,151
10th Percentile £28,500 £33,500 £30,000
25th Percentile £37,000 £45,000 £41,250
Median annual salary (50th Percentile) £55,000 £60,000 £57,500
Median % change year-on-year -8.33% +4.35% -4.17%
75th Percentile £75,000 £78,750 £77,500
90th Percentile £95,000 £97,500 £95,500
UK excluding London median annual salary £50,000 £52,609 £50,000
% change year-on-year -4.96% +5.22% -5.25%

Marketing Manager
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'Marketing Manager' in the job title relative to all permanent IT jobs advertised.

Marketing Manager job vacancy trend in the UK

Marketing Manager
Salary Trend

Salary distribution trend for Marketing Manager job vacancies in the UK.

Salary distribution trend for Marketing Manager job vacancies in the UK

Marketing Manager
Salary Histogram

Salary distribution for jobs citing Marketing Manager over the 6 months to 16 January 2026.

Salary histogram for Marketing Manager in the UK

Marketing Manager
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the UK over the 6 months to 16 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +257 225 £50,000 -9.09% 44
UK excluding London +197 182 £50,000 +11.11% 47
South East +106 85 £50,000 -11.11% 29
Work from Home +119 61 £52,500 -6.67% 27
London +94 55 £60,000 -17.24% 24
South West +38 28 £60,000 +39.53% 4
Midlands +52 27 £40,000 -11.11%
West Midlands +46 21 £40,000 -30.43%
North of England +36 18 £45,000 -5.26% 5
North West - 15 £45,000 - 4
Northern Ireland -2 12 £45,000 - 8
East of England - 12 £70,000 - 1
East Midlands -5 6 £50,000 +14.29%
Yorkshire -3 3 £45,000 -5.26% 1
North East - 1 £50,000 -

Marketing Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 16 January 2026, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring Marketing Manager in the job title.

1 123 (47.31%) B2B
2 91 (35.00%) Digital Marketing
3 73 (28.08%) SaaS
4 67 (25.77%) Analytics
5 65 (25.00%) Marketing Strategy
6 60 (23.08%) SEO
7 54 (20.77%) B2B Marketing
8 52 (20.00%) Demand Generation
9 50 (19.23%) Google
10 48 (18.46%) Lead Generation
11 43 (16.54%) CRM
12 39 (15.00%) Pay per click
13 36 (13.85%) Salesforce
14 34 (13.08%) Marketing Automation
15 33 (12.69%) Copywriting
16 31 (11.92%) Google Ads
17 27 (10.38%) Campaign Management
18 24 (9.23%) Performance Metrics
19 23 (8.85%) Product Marketing
20 21 (8.08%) E-Commerce
21 18 (6.92%) Budget Management
21 18 (6.92%) Email Marketing
22 17 (6.54%) AI
22 17 (6.54%) Marketing Mix
22 17 (6.54%) Sales Enablement
22 17 (6.54%) Storytelling
22 17 (6.54%) Thought Leadership
23 16 (6.15%) Business Development
23 16 (6.15%) HubSpot
23 16 (6.15%) Roadmaps

Marketing Manager Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 11 (4.23%) CMS
2 9 (3.46%) WordPress
Applications
1 8 (3.08%) Microsoft Excel
2 7 (2.69%) Photoshop
3 6 (2.31%) Adobe Creative Suite
4 4 (1.54%) Adobe Premiere
4 4 (1.54%) Microsoft PowerPoint
5 3 (1.15%) Adobe Illustrator
5 3 (1.15%) Elementor
5 3 (1.15%) Spreadsheet
Business Applications
1 3 (1.15%) Dynamics CRM
1 3 (1.15%) Yoast SEO
2 1 (0.38%) OpenCart
2 1 (0.38%) Shopify
Cloud Services
1 73 (28.08%) SaaS
2 31 (11.92%) Google Ads
3 10 (3.85%) Google Analytics
4 6 (2.31%) Microsoft 365
5 5 (1.92%) Canva
6 4 (1.54%) Adobe Creative Cloud
7 3 (1.15%) Dynamics 365
8 1 (0.38%) Bloomreach
8 1 (0.38%) Figma
8 1 (0.38%) Google Data Studio
Communications & Networking
1 1 (0.38%) SMS
Database & Business Intelligence
1 2 (0.77%) Mixpanel
2 1 (0.38%) Looker
Development Applications
1 1 (0.38%) Pivotal Tracker
General
1 260 (100.00%) Marketing
2 52 (20.00%) Social Skills
3 30 (11.54%) Finance
4 24 (9.23%) Advertising
5 22 (8.46%) Analytical Skills
6 20 (7.69%) Retail
7 19 (7.31%) Brand Awareness
8 13 (5.00%) Games
9 10 (3.85%) Electronics
9 10 (3.85%) Public Sector
10 9 (3.46%) Legal
11 8 (3.08%) Organisational Skills
12 6 (2.31%) Manufacturing
13 5 (1.92%) Law
13 5 (1.92%) Publishing
14 3 (1.15%) Back Office
14 3 (1.15%) Billing
14 3 (1.15%) Inclusion and Diversity
14 3 (1.15%) Telecoms
15 2 (0.77%) Wearables
Libraries, Frameworks & Software Standards
1 1 (0.38%) PySpark
Miscellaneous
1 34 (13.08%) Social Media
2 16 (6.15%) Educational Technology
3 10 (3.85%) Blog
4 7 (2.69%) Self-Motivation
5 6 (2.31%) Web Conferencing
6 5 (1.92%) Analytical Mindset
6 5 (1.92%) Multi-touch
7 4 (1.54%) Marketing Technology
7 4 (1.54%) Photography
7 4 (1.54%) Private Cloud
7 4 (1.54%) Video Editing
8 3 (1.15%) EPoS
9 2 (0.77%) Data Centre
9 2 (0.77%) FMCG
10 1 (0.38%) Digital Media
10 1 (0.38%) NHS
10 1 (0.38%) Onboarding
10 1 (0.38%) Smart City
Processes & Methodologies
1 123 (47.31%) B2B
2 91 (35.00%) Digital Marketing
3 67 (25.77%) Analytics
4 65 (25.00%) Marketing Strategy
5 60 (23.08%) SEO
6 54 (20.77%) B2B Marketing
7 52 (20.00%) Demand Generation
8 48 (18.46%) Lead Generation
9 43 (16.54%) CRM
10 39 (15.00%) Pay per click
11 34 (13.08%) Marketing Automation
12 33 (12.69%) Copywriting
13 27 (10.38%) Campaign Management
14 24 (9.23%) Performance Metrics
15 23 (8.85%) Product Marketing
16 21 (8.08%) E-Commerce
17 18 (6.92%) Budget Management
17 18 (6.92%) Email Marketing
18 17 (6.54%) Storytelling
18 17 (6.54%) Thought Leadership
Programming Languages
1 1 (0.38%) Java
1 1 (0.38%) Python
1 1 (0.38%) SQL
Qualifications
1 14 (5.38%) Degree
2 3 (1.15%) BPSS Clearance
2 3 (1.15%) Master's Degree
2 3 (1.15%) Security Cleared
3 1 (0.38%) Computer Science Degree
Quality Assurance & Compliance
1 10 (3.85%) GDPR
2 1 (0.38%) Accessibility
2 1 (0.38%) QA
Systems Management
1 6 (2.31%) Systems Management Server (SMS)
Vendors
1 50 (19.23%) Google
2 36 (13.85%) Salesforce
3 16 (6.15%) HubSpot
4 14 (5.38%) Pardot
5 13 (5.00%) Adobe
6 8 (3.08%) Instagram
6 8 (3.08%) YouTube
7 7 (2.69%) Facebook
7 7 (2.69%) Microsoft
7 7 (2.69%) TikTok
8 5 (1.92%) Salesforce Marketing Cloud
9 3 (1.15%) Apple
9 3 (1.15%) Scality
9 3 (1.15%) Veeam
10 2 (0.77%) Hotjar
10 2 (0.77%) Samsung
11 1 (0.38%) Ahrefs
11 1 (0.38%) Marin
11 1 (0.38%) Marketo
11 1 (0.38%) Zoho