Marketing Manager Jobs

Marketing Manager
UK

The median Marketing Manager salary in the UK is £57,500 per year, according to job vacancies posted during the 6 months leading to 12 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
12 May 2025
Same period 2024 Same period 2023
Rank 634 823 855
Rank change year-on-year +189 +32 +209
Permanent jobs requiring a Marketing Manager 83 71 126
As % of all permanent jobs advertised in the UK 0.15% 0.072% 0.12%
As % of the Job Titles category 0.17% 0.076% 0.14%
Number of salaries quoted 47 54 88
10th Percentile £34,750 £30,000 £35,575
25th Percentile £42,500 £37,375 £40,000
Median annual salary (50th Percentile) £57,500 £52,500 £52,500
Median % change year-on-year +9.52% - -
75th Percentile £71,250 £61,250 £66,938
90th Percentile £78,500 £70,000 £87,500
UK excluding London median annual salary £45,000 £50,000 £40,000
% change year-on-year -10.00% +25.00% -20.00%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 49,922 93,907 92,301
% of permanent jobs with a recognized job title 90.55% 94.63% 91.49%
Number of salaries quoted 27,447 67,290 58,243
10th Percentile £30,000 £28,500 £32,500
25th Percentile £41,250 £38,500 £45,000
Median annual salary (50th Percentile) £57,000 £52,500 £60,000
Median % change year-on-year +8.57% -12.50% -
75th Percentile £75,000 £71,250 £80,627
90th Percentile £97,500 £90,000 £100,000
UK excluding London median annual salary £52,000 £50,000 £53,000
% change year-on-year +4.00% -5.66% +6.00%

Marketing Manager
Job Vacancy Trend

Job postings that featured Marketing Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Manager in the UK

Marketing Manager
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Manager.

Salary trend for Marketing Manager in the UK

Marketing Manager
Salary Histogram

Salary distribution for jobs citing Marketing Manager over the 6 months to 12 May 2025.

Salary histogram for Marketing Manager in the UK

Marketing Manager
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the UK over the 6 months to 12 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +163 78 £57,500 +4.55% 346
UK excluding London +170 52 £45,000 -10.00% 143
London +124 29 £70,000 +27.27% 261
Work from Home +142 28 £52,500 +5.00% 156
South East +102 18 £56,250 -6.25% 73
South West +103 11 £55,000 +46.67% 5
Midlands +71 9 £35,000 -41.67% 13
West Midlands +64 7 £57,500 - 7
North of England +62 7 £45,000 - 39
North West +2 5 £42,500 -5.56% 31
East of England +48 4 £40,250 -15.26% 9
Scotland - 3 - - 6
Yorkshire +70 2 £47,500 - 8
East Midlands +40 2 £35,000 -41.67% 4

Marketing Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 12 May 2025, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Marketing Manager in the job title.

1 83 (100.00%) Marketing
2 42 (50.60%) Marketing Strategy
3 37 (44.58%) Digital Marketing
4 36 (43.37%) B2B
5 32 (38.55%) Social Skills
6 31 (37.35%) Social Media
7 28 (33.73%) Analytics
8 27 (32.53%) Analytical Skills
9 26 (31.33%) Finance
10 22 (26.51%) CRM
10 22 (26.51%) Product Marketing
11 21 (25.30%) Google
12 20 (24.10%) Advertising
12 20 (24.10%) SEO
12 20 (24.10%) Marketing Automation
13 19 (22.89%) Decision-Making
13 19 (22.89%) Degree
13 19 (22.89%) SaaS
14 17 (20.48%) B2B Marketing
15 16 (19.28%) Project Management
16 15 (18.07%) Market Research
17 14 (16.87%) Lead Generation
18 13 (15.66%) Demand Generation
18 13 (15.66%) Pay per click
18 13 (15.66%) Data Privacy
19 12 (14.46%) Google Analytics
19 12 (14.46%) Customer Engagement
19 12 (14.46%) Email Marketing
19 12 (14.46%) Value Proposition
19 12 (14.46%) Brand Awareness

Marketing Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (4.82%) CMS
2 3 (3.61%) WordPress
3 1 (1.20%) SAS
3 1 (1.20%) SharePoint
Applications
1 2 (2.41%) Adobe Creative Suite
1 2 (2.41%) Adobe Illustrator
1 2 (2.41%) Notion
1 2 (2.41%) Photoshop
2 1 (1.20%) Microsoft Excel
Business Applications
1 4 (4.82%) Dynamics CRM
2 1 (1.20%) Shopify
Cloud Services
1 19 (22.89%) SaaS
2 12 (14.46%) Google Analytics
3 8 (9.64%) Google Ads
4 5 (6.02%) Canva
5 2 (2.41%) Dynamics 365
5 2 (2.41%) Google Workspace
5 2 (2.41%) Microsoft 365
5 2 (2.41%) PaaS
5 2 (2.41%) Power Platform
5 2 (2.41%) Slack
6 1 (1.20%) Adobe Analytics
6 1 (1.20%) AppsFlyer
6 1 (1.20%) Dropbox
6 1 (1.20%) Google Tag Manager
Database & Business Intelligence
1 2 (2.41%) Power BI
1 2 (2.41%) Tableau
General
1 83 (100.00%) Marketing
2 32 (38.55%) Social Skills
3 27 (32.53%) Analytical Skills
4 26 (31.33%) Finance
5 20 (24.10%) Advertising
6 12 (14.46%) Brand Awareness
7 9 (10.84%) Public Sector
8 7 (8.43%) Games
8 7 (8.43%) Presentation Skills
9 6 (7.23%) Law
10 5 (6.02%) Inclusion and Diversity
11 4 (4.82%) Automotive
11 4 (4.82%) Organisational Skills
12 2 (2.41%) Aerospace
12 2 (2.41%) Electronics
12 2 (2.41%) French Language
12 2 (2.41%) German Language
12 2 (2.41%) Manufacturing
12 2 (2.41%) Multimedia
12 2 (2.41%) Retail
Libraries, Frameworks & Software Standards
1 2 (2.41%) CSS
1 2 (2.41%) HTML
2 1 (1.20%) Visualforce
Miscellaneous
1 31 (37.35%) Social Media
2 8 (9.64%) Blog
2 8 (9.64%) Marketing Technology
3 6 (7.23%) Self-Motivation
4 3 (3.61%) Driving Licence
4 3 (3.61%) IoT
5 2 (2.41%) Algorithms
5 2 (2.41%) Digital Media
5 2 (2.41%) Onboarding
6 1 (1.20%) Mobile App
6 1 (1.20%) Product Ownership
6 1 (1.20%) PropTech
6 1 (1.20%) Smart Home
Processes & Methodologies
1 42 (50.60%) Marketing Strategy
2 37 (44.58%) Digital Marketing
3 36 (43.37%) B2B
4 28 (33.73%) Analytics
5 22 (26.51%) CRM
5 22 (26.51%) Product Marketing
6 20 (24.10%) Marketing Automation
6 20 (24.10%) SEO
7 19 (22.89%) Decision-Making
8 17 (20.48%) B2B Marketing
9 16 (19.28%) Project Management
10 15 (18.07%) Market Research
11 14 (16.87%) Lead Generation
12 13 (15.66%) Data Privacy
12 13 (15.66%) Demand Generation
12 13 (15.66%) Pay per click
13 12 (14.46%) Collaborative Culture
13 12 (14.46%) Customer Engagement
13 12 (14.46%) Email Marketing
13 12 (14.46%) Value Proposition
Qualifications
1 19 (22.89%) Degree
2 6 (7.23%) Master's Degree
Quality Assurance & Compliance
1 6 (7.23%) California Consumer Privacy Act
1 6 (7.23%) GDPR
Vendors
1 21 (25.30%) Google
2 9 (10.84%) HubSpot
3 8 (9.64%) Microsoft
4 6 (7.23%) Salesforce
5 4 (4.82%) Adobe
6 2 (2.41%) Facebook
6 2 (2.41%) Hootsuite
6 2 (2.41%) Instagram
6 2 (2.41%) TikTok
7 1 (1.20%) Hotjar
7 1 (1.20%) LexisNexis
7 1 (1.20%) Pardot
7 1 (1.20%) SAP