Digital Marketing Jobs in the UK excluding London

Digital Marketing
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring Digital Marketing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Digital Marketing over the 6 months leading up to 15 May 2025, comparing them to the same period in the previous two years.

6 months to
15 May 2025
Same period 2024 Same period 2023
Rank 315 339 415
Rank change year-on-year +24 +76 -111
Permanent jobs citing Digital Marketing 304 537 388
As % of all permanent jobs advertised in the UK excluding London 0.78% 0.76% 0.65%
As % of the Processes & Methodologies category 0.84% 0.90% 0.68%
Number of salaries quoted 142 356 259
10th Percentile £25,500 £26,250 £26,250
25th Percentile £29,500 £29,750 £32,500
Median annual salary (50th Percentile) £41,500 £35,000 £45,000
Median % change year-on-year +18.57% -22.22% -
75th Percentile £57,188 £51,000 £56,250
90th Percentile £70,000 £60,000 £65,000
UK median annual salary £50,000 £41,500 £50,000
% change year-on-year +20.48% -17.00% -

All Process and Methodology Skills
UK excluding London

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 36,325 59,458 57,007
As % of all permanent jobs advertised in the UK excluding London 92.93% 83.91% 95.60%
Number of salaries quoted 17,834 41,124 29,354
10th Percentile £26,929 £27,128 £30,500
25th Percentile £37,574 £36,250 £40,000
Median annual salary (50th Percentile) £52,000 £50,000 £55,000
Median % change year-on-year +4.00% -9.09% +4.76%
75th Percentile £65,000 £65,000 £70,000
90th Percentile £78,750 £77,500 £82,500
UK median annual salary £57,500 £55,000 £61,180
% change year-on-year +4.55% -10.10% +1.97%

Digital Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Digital Marketing in the UK excluding London

Digital Marketing
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Digital Marketing in the UK excluding London.

Salary trend for Digital Marketing in the UK excluding London

Digital Marketing
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Digital Marketing in the UK excluding London over the 6 months to 15 May 2025.

Salary histogram for Digital Marketing in the UK excluding London

Digital Marketing
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK excluding London region over the 6 months to 15 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +7 120 £37,250 +6.43% 213
East of England +74 47 £32,500 -7.14% 46
Midlands +19 41 £42,500 +21.43% 83
North of England -15 40 £40,000 -5.88% 183
North West -47 31 £35,500 -21.11% 116
South West +106 28 £50,000 +21.21% 56
East Midlands +24 22 £42,500 +21.43% 29
Scotland +114 19 £50,000 - 26
West Midlands +23 19 £40,000 +14.29% 45
Wales +45 9 £42,500 +18.06% 16
Yorkshire +39 7 £57,900 +39.52% 46
North East +42 2 £45,000 +2.86% 22
Digital Marketing
UK

Digital Marketing
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (10.86%) CMS
2 12 (3.95%) WordPress
3 6 (1.97%) Kentico
4 5 (1.64%) Drupal
5 3 (0.99%) IBM Domino
5 3 (0.99%) SharePoint
6 2 (0.66%) Apache Spark
6 2 (0.66%) Microsoft Exchange
6 2 (0.66%) SAS
6 2 (0.66%) Skype for Business
7 1 (0.33%) Jupyter
7 1 (0.33%) Umbraco
Applications
1 29 (9.54%) Microsoft Excel
2 19 (6.25%) Microsoft Office
3 15 (4.93%) Photoshop
4 9 (2.96%) Adobe Premiere
5 8 (2.63%) Adobe Illustrator
6 7 (2.30%) Adobe Creative Suite
6 7 (2.30%) Microsoft PowerPoint
7 6 (1.97%) InDesign
8 2 (0.66%) Adobe XD
8 2 (0.66%) Final Cut Pro
9 1 (0.33%) Adobe After Effects
9 1 (0.33%) AutoCAD
9 1 (0.33%) SOLIDWORKS
Business Applications
1 26 (8.55%) Shopify
2 7 (2.30%) Magento
3 5 (1.64%) Dynamics CRM
4 3 (0.99%) Payment Gateway
Cloud Services
1 88 (28.95%) Google Analytics
2 54 (17.76%) Google Ads
3 18 (5.92%) AWS
3 18 (5.92%) Facebook Ads
4 16 (5.26%) Google Tag Manager
4 16 (5.26%) SaaS
5 14 (4.61%) Azure
6 10 (3.29%) Power Platform
7 7 (2.30%) Canva
7 7 (2.30%) MailChimp
7 7 (2.30%) Microsoft 365
8 6 (1.97%) Kontent
9 5 (1.64%) GCP
9 5 (1.64%) Google Data Studio
9 5 (1.64%) Google Sheets
10 4 (1.32%) Amazon EC2
10 4 (1.32%) Amazon S3
11 3 (0.99%) AWS Lambda
11 3 (0.99%) Cloud Computing
11 3 (0.99%) Google Docs
Communications & Networking
1 5 (1.64%) Ethernet
1 5 (1.64%) SMS
2 4 (1.32%) Modbus
3 3 (0.99%) LTE
3 3 (0.99%) VPN
3 3 (0.99%) Wireless
4 2 (0.66%) 3G
4 2 (0.66%) Bluetooth
4 2 (0.66%) DNS
4 2 (0.66%) GPRS
4 2 (0.66%) Intranet
4 2 (0.66%) MQTT
4 2 (0.66%) Profibus
4 2 (0.66%) TCP/IP
4 2 (0.66%) Wi-Fi
5 1 (0.33%) Firewall
5 1 (0.33%) HTTP
5 1 (0.33%) RS-232
5 1 (0.33%) RS-485
5 1 (0.33%) Software-Defined Networking
Database & Business Intelligence
1 31 (10.20%) Big Data
2 10 (3.29%) Power BI
2 10 (3.29%) Tableau
3 7 (2.30%) MySQL
4 5 (1.64%) PostgreSQL
5 4 (1.32%) Looker
5 4 (1.32%) NoSQL
5 4 (1.32%) SQL Server
6 3 (0.99%) Data Warehouse
6 3 (0.99%) Hadoop
6 3 (0.99%) MongoDB
6 3 (0.99%) MS Access
6 3 (0.99%) Relational Database
7 2 (0.66%) Amazon Aurora
7 2 (0.66%) Amazon RDS
7 2 (0.66%) Endeca
7 2 (0.66%) OLTP
7 2 (0.66%) Oracle Exadata
8 1 (0.33%) Amazon QuickSight
8 1 (0.33%) DynamoDB
Development Applications
1 12 (3.95%) JIRA
2 5 (1.64%) Git
2 5 (1.64%) Jenkins
3 4 (1.32%) GitLab
4 3 (0.99%) Selenium
5 2 (0.66%) Subversion
6 1 (0.33%) Android Studio
6 1 (0.33%) CMake
6 1 (0.33%) JMeter
6 1 (0.33%) JUnit
6 1 (0.33%) Postman
6 1 (0.33%) SonarQube
6 1 (0.33%) Visual Website Optimizer
6 1 (0.33%) WiX
6 1 (0.33%) Xcode
General
1 304 (100.00%) Marketing
2 162 (53.29%) Social Skills
3 122 (40.13%) Analytical Skills
4 108 (35.53%) Advertising
5 65 (21.38%) Finance
6 43 (14.14%) Manufacturing
7 42 (13.82%) Public Sector
8 41 (13.49%) Retail
9 40 (13.16%) Electronics
9 40 (13.16%) Telecoms
10 30 (9.87%) Organisational Skills
11 15 (4.93%) Brand Awareness
11 15 (4.93%) Presentation Skills
12 14 (4.61%) Games
13 11 (3.62%) Automotive
14 10 (3.29%) Inclusion and Diversity
15 9 (2.96%) Legal
16 8 (2.63%) Law
17 7 (2.30%) Banking
17 7 (2.30%) Publishing
Job Titles
1 52 (17.11%) Account Manager
2 50 (16.45%) Senior
3 30 (9.87%) Senior Account Manager
3 30 (9.87%) Senior Manager
4 25 (8.22%) Marketing Manager
5 21 (6.91%) PPC Executive
6 20 (6.58%) Strategic Account Manager
7 19 (6.25%) Developer
8 18 (5.92%) Lead
9 17 (5.59%) Product Manager
10 12 (3.95%) Marketing Executive
10 12 (3.95%) Web Manager
11 11 (3.62%) Project Manager
12 9 (2.96%) Product Marketing Manager
12 9 (2.96%) Web Project Manager
13 8 (2.63%) Marketing Specialist
13 8 (2.63%) Product Owner
13 8 (2.63%) SEO Specialist
14 7 (2.30%) Business Manager
14 7 (2.30%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 27 (8.88%) HTML
2 26 (8.55%) CSS
3 8 (2.63%) Node.js
4 7 (2.30%) React
5 4 (1.32%) AngularJS
6 3 (0.99%) .NET
6 3 (0.99%) JSON
6 3 (0.99%) RESTful
7 2 (0.66%) CSS3
7 2 (0.66%) Django
7 2 (0.66%) HTML5
7 2 (0.66%) Kafka
7 2 (0.66%) Laravel
7 2 (0.66%) LDAP
7 2 (0.66%) NestJS
7 2 (0.66%) SOAP
7 2 (0.66%) Spring
7 2 (0.66%) Spring Boot
7 2 (0.66%) Symfony
7 2 (0.66%) XML
Miscellaneous
1 63 (20.72%) Social Media
2 57 (18.75%) Marketing Technology
3 52 (17.11%) Digital Media
4 38 (12.50%) Product Ownership
5 27 (8.88%) Algorithms
6 18 (5.92%) Blog
7 9 (2.96%) Analytical Mindset
8 8 (2.63%) Driving Licence
8 8 (2.63%) Graphic Design
8 8 (2.63%) IoT
9 6 (1.97%) Cloud Native
10 5 (1.64%) Embedded Systems
10 5 (1.64%) Mobile App
10 5 (1.64%) Social Network
11 4 (1.32%) Online Games
11 4 (1.32%) SWIFT Messaging Network
12 3 (0.99%) FMCG
12 3 (0.99%) Motion Graphics
12 3 (0.99%) Photography
12 3 (0.99%) Self-Motivation
Operating Systems
1 4 (1.32%) Linux
1 4 (1.32%) Windows
2 2 (0.66%) Android
2 2 (0.66%) Apple iOS
3 1 (0.33%) Robot Operating System
3 1 (0.33%) Unix
3 1 (0.33%) Windows 10
3 1 (0.33%) Windows Server
Processes & Methodologies
1 127 (41.78%) Analytics
2 104 (34.21%) SEO
3 93 (30.59%) Marketing Strategy
4 82 (26.97%) Project Management
5 76 (25.00%) Pay per click
6 70 (23.03%) Collaborative Working
7 65 (21.38%) Strategic Thinking
8 59 (19.41%) Problem-Solving
9 55 (18.09%) Time Management
10 50 (16.45%) Business Intelligence
11 47 (15.46%) Artificial Intelligence
12 46 (15.13%) User Experience
13 41 (13.49%) Continuous Improvement
13 41 (13.49%) E-Commerce
14 40 (13.16%) Mentoring
14 40 (13.16%) Programme Management
15 39 (12.83%) CRM
16 38 (12.50%) Analytical Thinking
17 37 (12.17%) Customer Retention
18 36 (11.84%) Creative Thinking
Programming Languages
1 19 (6.25%) JavaScript
2 18 (5.92%) Python
3 14 (4.61%) Java
4 13 (4.28%) SQL
5 10 (3.29%) C#
6 9 (2.96%) C++
7 8 (2.63%) PHP
8 7 (2.30%) TypeScript
9 5 (1.64%) C
10 3 (0.99%) R
11 2 (0.66%) Bash
11 2 (0.66%) SQR
12 1 (0.33%) Embedded C
12 1 (0.33%) PowerShell
12 1 (0.33%) Shell Script
12 1 (0.33%) Swift
12 1 (0.33%) VB.NET
Qualifications
1 43 (14.14%) Degree
2 12 (3.95%) Security Cleared
3 11 (3.62%) Master's Degree
4 8 (2.63%) DV Cleared
5 6 (1.97%) SC Cleared
6 5 (1.64%) Computer Science Degree
7 3 (0.99%) Numerate Degree
7 3 (0.99%) Tableau Certification
8 2 (0.66%) Microsoft Certification
9 1 (0.33%) AWS Certification
9 1 (0.33%) AWS Certified DevOps Engineer
9 1 (0.33%) AWS Certified SysOps Administrator
9 1 (0.33%) CCNA
9 1 (0.33%) CCNP
9 1 (0.33%) Cisco Certification
9 1 (0.33%) CISSP
9 1 (0.33%) DBS Check
9 1 (0.33%) PhD
9 1 (0.33%) PMI Certification
Quality Assurance & Compliance
1 11 (3.62%) GDPR
2 7 (2.30%) PCI DSS
3 6 (1.97%) Actionable Recommendations
4 4 (1.32%) Accessibility
5 3 (0.99%) Data Quality
6 2 (0.66%) ISO/IEC 27001
6 2 (0.66%) QA
7 1 (0.33%) ISO 13485
7 1 (0.33%) ISO 9001
7 1 (0.33%) JTAG
7 1 (0.33%) SLA
System Software
1 3 (0.99%) Embedded Firmware
1 3 (0.99%) Firmware
2 2 (0.66%) Docker
3 1 (0.33%) Active Directory
3 1 (0.33%) VMware Infrastructure
3 1 (0.33%) vSphere
Systems Management
1 5 (1.64%) Terraform
2 4 (1.32%) Kubernetes
3 3 (0.99%) Ansible
4 1 (0.33%) cPanel
4 1 (0.33%) Microsoft Intune
4 1 (0.33%) SCCM
Vendors
1 121 (39.80%) Google
2 52 (17.11%) Microsoft
3 40 (13.16%) SAP
4 36 (11.84%) Facebook
5 24 (7.89%) Adobe
6 20 (6.58%) TikTok
7 18 (5.92%) Instagram
8 15 (4.93%) Pinterest
9 13 (4.28%) Salesforce
10 8 (2.63%) Ahrefs
10 8 (2.63%) YouTube
11 7 (2.30%) HubSpot
12 6 (1.97%) Hotjar
13 4 (1.32%) Oracle
13 4 (1.32%) Screaming Frog
13 4 (1.32%) WooCommerce
14 3 (0.99%) dotdigital
14 3 (0.99%) Spotify
15 2 (0.66%) EMC
15 2 (0.66%) Optimizely