Content Development Job Trends

Content Development
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Content Development skills. It covers permanent job vacancies from the 6 months leading up to 1 January 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Jan 2026
Same period 2025 Same period 2024
Rank 586 637 685
Rank change year-on-year +51 +48 +140
Permanent jobs citing Content Development 65 74 28
As % of all permanent jobs in the UK 0.11% 0.13% 0.055%
As % of the Processes & Methodologies category 0.13% 0.15% 0.060%
Number of salaries quoted 30 4 21
10th Percentile £37,100 £36,875 £40,000
25th Percentile £39,109 £39,688 £50,000
Median annual salary (50th Percentile) £52,500 £48,750 £61,000
Median % change year-on-year +7.69% -20.08% +3.83%
75th Percentile £65,625 £57,500 £75,000
90th Percentile £76,250 - £78,750
UK excluding London median annual salary £40,000 £55,000 £65,000
% change year-on-year -27.27% -15.38% +81.45%

All Process & Methodology Skills
UK

Content Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,455 49,716 46,950
As % of all permanent jobs advertised in the UK 81.91% 90.02% 91.47%
Number of salaries quoted 28,359 24,660 35,854
10th Percentile £28,500 £35,000 £31,552
25th Percentile £36,500 £45,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £75,000 £80,000 £80,000
90th Percentile £95,000 £100,000 £97,500
UK excluding London median annual salary £49,000 £55,000 £52,500
% change year-on-year -10.91% +4.76% -4.50%

Content Development
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Content Development relative to all permanent IT jobs advertised.

Content Development job vacancy trend in the UK

Content Development
Salary Trend

Salary distribution trend for jobs in the UK citing Content Development.

Salary distribution trend for jobs in the UK citing Content Development

Content Development
Salary Histogram

Salary distribution for jobs citing Content Development over the 6 months to 1 January 2026.

Salary histogram for Content Development in the UK

Content Development
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Development within the UK over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +60 57 £52,500 +7.69% 28
London +3 27 £62,500 +47.06% 8
Work from Home +84 26 £60,000 - 10
UK excluding London +70 25 £40,000 -27.27% 20
South East +37 15 £39,665 - 2
Midlands +25 6 £62,500 - 9
West Midlands +22 6 £62,500 - 9
North of England +27 3 £40,000 +14.29% 5
North West - 2 £40,000 - 4
Yorkshire -4 1 - - 1
East of England - 1 £40,000 - 2

Content Development
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (6.15%) SharePoint
2 3 (4.62%) CMS
2 3 (4.62%) WordPress
3 2 (3.08%) Microsoft Exchange
4 1 (1.54%) Confluence
Applications
1 6 (9.23%) Adobe Creative Suite
2 5 (7.69%) Adobe Premiere
3 4 (6.15%) Microsoft Excel
3 4 (6.15%) Microsoft Office
3 4 (6.15%) Microsoft PowerPoint
3 4 (6.15%) Notion
4 3 (4.62%) Final Cut Pro
4 3 (4.62%) InDesign
4 3 (4.62%) Photoshop
5 2 (3.08%) Adobe After Effects
5 2 (3.08%) Adobe Captivate
5 2 (3.08%) Adobe Illustrator
5 2 (3.08%) Chatbot
5 2 (3.08%) Elementor
Business Applications
1 1 (1.54%) Dynamics CRM
Cloud Services
1 6 (9.23%) Azure
1 6 (9.23%) Canva
2 4 (6.15%) AWS
2 4 (6.15%) Entra ID
2 4 (6.15%) Microsoft 365
3 3 (4.62%) ChatGPT
3 3 (4.62%) Zapier
4 2 (3.08%) Adobe Creative Cloud
4 2 (3.08%) Azure Key Vault
4 2 (3.08%) Azure Logic Apps
4 2 (3.08%) GCP
4 2 (3.08%) Miro
4 2 (3.08%) SaaS
4 2 (3.08%) Serverless
4 2 (3.08%) Slack
5 1 (1.54%) Asana
5 1 (1.54%) OneDrive
5 1 (1.54%) Power Platform
Communications & Networking
1 2 (3.08%) Intrusion Detection
2 1 (1.54%) RTP
Database & Business Intelligence
1 1 (1.54%) Metadata
1 1 (1.54%) Power BI
General
1 29 (44.62%) Social Skills
2 28 (43.08%) Marketing
3 20 (30.77%) Finance
4 12 (18.46%) Law
5 9 (13.85%) Inclusion and Diversity
6 8 (12.31%) Banking
6 8 (12.31%) Organisational Skills
6 8 (12.31%) Public Sector
7 6 (9.23%) Analytical Skills
7 6 (9.23%) Multimedia
7 6 (9.23%) Telecoms
8 4 (6.15%) Legal
8 4 (6.15%) Manufacturing
9 2 (3.08%) Electronics
9 2 (3.08%) Investment Banking
9 2 (3.08%) Italian Language
10 1 (1.54%) Brand Awareness
10 1 (1.54%) Digital Economy
10 1 (1.54%) Influencing Skills
10 1 (1.54%) Presentation Skills
Job Titles
1 22 (33.85%) Senior
2 17 (26.15%) Senior Manager
3 12 (18.46%) Audit Manager
3 12 (18.46%) Quality Manager
3 12 (18.46%) Senior Audit Manager
3 12 (18.46%) Senior Quality Manager
4 8 (12.31%) Developer
5 6 (9.23%) Senior Service Manager
6 5 (7.69%) Trainer
7 3 (4.62%) Content Designer
7 3 (4.62%) Designer
7 3 (4.62%) Digital Developer
7 3 (4.62%) Digital Executive
7 3 (4.62%) e-Learning Designer
7 3 (4.62%) IT Trainer
7 3 (4.62%) Marketing Manager
7 3 (4.62%) Marketing Specialist
7 3 (4.62%) Senior Marketing Manager
8 2 (3.08%) e-Learning Specialist
8 2 (3.08%) Senior Product Marketing Manager
Libraries, Frameworks & Software Standards
1 5 (7.69%) HTML
2 2 (3.08%) Bootstrap
2 2 (3.08%) OAuth
2 2 (3.08%) OpenID
2 2 (3.08%) SAML
Miscellaneous
1 15 (23.08%) Social Media
2 10 (15.38%) e-Learning
2 10 (15.38%) Learning Management System
3 9 (13.85%) Video Editing
4 5 (7.69%) Graphic Design
4 5 (7.69%) Onboarding
4 5 (7.69%) Web Conferencing
5 4 (6.15%) Algorithms
6 3 (4.62%) Animation
6 3 (4.62%) Blog
6 3 (4.62%) Data Centre
6 3 (4.62%) Midjourney
6 3 (4.62%) Virtual Team
7 2 (3.08%) Cyber Threat
7 2 (3.08%) Data Protection Act
7 2 (3.08%) Educational Technology
7 2 (3.08%) Management Information System
7 2 (3.08%) Marketing Technology
7 2 (3.08%) Shadow IT
8 1 (1.54%) Enterprise Software
Operating Systems
1 4 (6.15%) Windows
2 2 (3.08%) Linux
Processes & Methodologies
1 29 (44.62%) Analytics
2 18 (27.69%) AI
2 18 (27.69%) Project Management
3 13 (20.00%) Coaching
4 12 (18.46%) Data Analytics
4 12 (18.46%) Quality Management
4 12 (18.46%) Risk Management
5 10 (15.38%) Roadmaps
6 9 (13.85%) Digital Marketing
6 9 (13.85%) Instructional Design
6 9 (13.85%) Marketing Strategy
7 8 (12.31%) B2B
7 8 (12.31%) CRM
7 8 (12.31%) User Experience
8 7 (10.77%) B2B Marketing
8 7 (10.77%) Content Strategy
8 7 (10.77%) Continuous Improvement
8 7 (10.77%) Problem-Solving
9 6 (9.23%) Benchmarking
9 6 (9.23%) Lead Generation
Qualifications
1 13 (20.00%) Degree
2 12 (18.46%) ACCA
3 7 (10.77%) Master's Degree
4 3 (4.62%) Security Cleared
5 2 (3.08%) AWS Certified Cloud Practitioner
5 2 (3.08%) MBA
5 2 (3.08%) PhD
Quality Assurance & Compliance
1 10 (15.38%) Accessibility
2 6 (9.23%) IFRS
3 4 (6.15%) QA
4 1 (1.54%) GDPR
System Software
1 4 (6.15%) Active Directory
Systems Management
1 2 (3.08%) Microsoft Intune
1 2 (3.08%) Single Sign-On
2 1 (1.54%) BMC PATROL
Vendors
1 9 (13.85%) Adobe
2 7 (10.77%) Microsoft
3 6 (9.23%) YouTube
4 4 (6.15%) Salesforce
5 3 (4.62%) Facebook
5 3 (4.62%) Google
5 3 (4.62%) HubSpot
5 3 (4.62%) Instagram
5 3 (4.62%) TikTok
6 2 (3.08%) PayPal
6 2 (3.08%) SAP
6 2 (3.08%) Zscaler
7 1 (1.54%) Ahrefs
7 1 (1.54%) Infor
7 1 (1.54%) Screaming Frog
7 1 (1.54%) TippingPoint