Copywriting Job Trends

Copywriting
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Copywriting skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 543 624 695
Rank change year-on-year +81 +71 +265
Permanent jobs citing Copywriting 110 75 26
As % of all permanent jobs in the UK 0.18% 0.14% 0.047%
As % of the Processes & Methodologies category 0.23% 0.15% 0.052%
Number of salaries quoted 41 13 16
10th Percentile £29,000 £27,200 £30,125
25th Percentile £37,500 - £32,375
Median annual salary (50th Percentile) £42,500 £36,000 £42,500
Median % change year-on-year +18.06% -15.29% -5.56%
75th Percentile £47,500 £52,500 £47,250
90th Percentile £63,750 £68,500 £60,625
UK excluding London median annual salary £42,000 £30,000 £41,613
% change year-on-year +40.00% -27.91% +18.89%

All Process & Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,596 48,532 50,084
As % of all permanent jobs advertised in the UK 81.00% 90.69% 89.94%
Number of salaries quoted 28,664 23,590 38,164
10th Percentile £28,500 £35,000 £31,250
25th Percentile £37,500 £45,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £75,000 £80,000 £77,750
90th Percentile £95,000 £100,000 £97,500
UK excluding London median annual salary £50,000 £55,000 £52,000
% change year-on-year -9.09% +5.77% -5.45%

Copywriting
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Copywriting relative to all permanent IT jobs advertised.

Copywriting job vacancy trend in the UK

Copywriting
Salary Trend

Salary distribution trend for jobs in the UK citing Copywriting.

Salary distribution trend for jobs in the UK citing Copywriting

Copywriting
Salary Histogram

Salary distribution for jobs citing Copywriting over the 6 months to 14 January 2026.

Salary histogram for Copywriting in the UK

Copywriting
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Copywriting within the UK over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +85 92 £42,000 +16.67% 20
UK excluding London +97 70 £42,000 +40.00% 20
London +40 28 £62,500 +73.61% 9
South East +47 24 £40,000 -14.21% 11
Work from Home +59 22 £40,000 +11.11% 9
Midlands +34 17 £42,500 +41.67%
North of England +14 10 £40,000 - 4
West Midlands +27 9 - -
Northern Ireland -4 9 £45,000 - 4
East of England +32 8 £29,000 - 1
East Midlands -1 8 £42,500 -
North West +22 5 £40,000 - 2
Yorkshire -9 4 £37,250 - 1
South West +10 2 - -
North East - 1 - - 1

Copywriting
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 10 (9.09%) WordPress
2 6 (5.45%) CMS
3 1 (0.91%) DNN
Applications
1 32 (29.09%) Microsoft Excel
2 9 (8.18%) Adobe Creative Suite
3 7 (6.36%) Photoshop
4 6 (5.45%) Adobe Illustrator
5 5 (4.55%) Elementor
6 4 (3.64%) InDesign
7 3 (2.73%) Adobe After Effects
7 3 (2.73%) Adobe Premiere
7 3 (2.73%) Microsoft Office
8 2 (1.82%) Adobe Captivate
9 1 (0.91%) GIMP
9 1 (0.91%) Microsoft PowerPoint
Business Applications
1 2 (1.82%) OpenCart
2 1 (0.91%) Dynamics CRM
2 1 (0.91%) Magento
Cloud Services
1 16 (14.55%) Google Ads
2 15 (13.64%) Google Analytics
3 10 (9.09%) SaaS
4 8 (7.27%) Canva
5 4 (3.64%) Google Tag Manager
6 2 (1.82%) Adobe Creative Cloud
6 2 (1.82%) MailChimp
7 1 (0.91%) Discord
7 1 (0.91%) Microsoft Advertising
7 1 (0.91%) WhatsApp
Communications & Networking
1 31 (28.18%) SMS
General
1 99 (90.00%) Marketing
2 43 (39.09%) Analytical Skills
3 25 (22.73%) Social Skills
4 18 (16.36%) Advertising
5 15 (13.64%) Organisational Skills
6 14 (12.73%) Publishing
7 12 (10.91%) Finance
8 7 (6.36%) Inclusion and Diversity
9 6 (5.45%) Public Sector
10 5 (4.55%) Brand Awareness
10 5 (4.55%) Legal
10 5 (4.55%) Retail
11 4 (3.64%) Law
12 3 (2.73%) Back Office
12 3 (2.73%) Multimedia
13 2 (1.82%) Games
14 1 (0.91%) Billing
14 1 (0.91%) Local Government
14 1 (0.91%) Manufacturing
14 1 (0.91%) Telecoms
Job Titles
1 32 (29.09%) Senior
2 30 (27.27%) CRM Executive
3 29 (26.36%) Marketing Manager
4 13 (11.82%) Marketing Executive
5 11 (10.00%) Digital Marketing Manager
6 6 (5.45%) Social Media Executive
7 4 (3.64%) Bid Writer
7 4 (3.64%) Communications Officer
7 4 (3.64%) SEO Executive
8 3 (2.73%) Content Designer
8 3 (2.73%) Content Manager
8 3 (2.73%) Designer
8 3 (2.73%) Digital Content Manager
8 3 (2.73%) e-Learning Designer
8 3 (2.73%) Product Manager
8 3 (2.73%) Product Marketing Manager
9 2 (1.82%) Communications Manager
9 2 (1.82%) Developer
9 2 (1.82%) E-Commerce Manager
9 2 (1.82%) Senior Developer
Libraries, Frameworks & Software Standards
1 2 (1.82%) Bootstrap
1 2 (1.82%) HTML
Miscellaneous
1 39 (35.45%) Social Media
2 33 (30.00%) Onboarding
3 14 (12.73%) Web Conferencing
4 9 (8.18%) Blog
4 9 (8.18%) Self-Motivation
5 7 (6.36%) Graphic Design
6 6 (5.45%) Podcast
6 6 (5.45%) Video Editing
7 5 (4.55%) e-Learning
7 5 (4.55%) Learning Management System
7 5 (4.55%) Multi-touch
7 5 (4.55%) Photography
8 4 (3.64%) Algorithms
8 4 (3.64%) Animation
9 2 (1.82%) Analytical Mindset
10 1 (0.91%) Digital Media
10 1 (0.91%) Management Information System
Processes & Methodologies
1 63 (57.27%) Analytics
2 61 (55.45%) Digital Marketing
3 56 (50.91%) Marketing Strategy
4 53 (48.18%) CRM
5 47 (42.73%) SEO
6 46 (41.82%) B2B
7 36 (32.73%) Roadmaps
8 32 (29.09%) Customer Journey Map
8 32 (29.09%) Journey Map
9 31 (28.18%) Customer Engagement
10 24 (21.82%) B2B Marketing
11 21 (19.09%) Performance Metrics
12 17 (15.45%) Email Marketing
12 17 (15.45%) Storytelling
13 15 (13.64%) Content Marketing
14 14 (12.73%) Thought Leadership
15 13 (11.82%) Campaign Management
15 13 (11.82%) Lead Generation
16 12 (10.91%) User Experience
17 10 (9.09%) Multichannel Marketing
Programming Languages
1 4 (3.64%) SQL
2 1 (0.91%) Python
2 1 (0.91%) R
Qualifications
1 30 (27.27%) DBS Check
2 12 (10.91%) Degree
3 5 (4.55%) Security Cleared
4 3 (2.73%) APMP
4 3 (2.73%) SC Cleared
Quality Assurance & Compliance
1 30 (27.27%) GDPR
2 4 (3.64%) Accessibility
3 2 (1.82%) QA
4 1 (0.91%) Data Quality
Vendors
1 35 (31.82%) Salesforce
2 32 (29.09%) Google
3 31 (28.18%) Salesforce Marketing Cloud
4 15 (13.64%) Adobe
5 9 (8.18%) HubSpot
6 4 (3.64%) Microsoft
6 4 (3.64%) Screaming Frog
7 3 (2.73%) Facebook
8 2 (1.82%) Ahrefs
8 2 (1.82%) Hootsuite
8 2 (1.82%) Instagram
8 2 (1.82%) Pardot
8 2 (1.82%) TikTok
9 1 (0.91%) Canon
9 1 (0.91%) Sony
9 1 (0.91%) WooCommerce
9 1 (0.91%) YouTube