Digital Strategy Job Trends in England

Digital Strategy
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Digital Strategy skills. It covers permanent job vacancies from the 6 months leading up to 31 December 2025, with comparisons to the same periods in the previous two years.

6 months to
31 Dec 2025
Same period 2024 Same period 2023
Rank 431 464 488
Rank change year-on-year +33 +24 +95
Permanent jobs citing Digital Strategy 183 222 173
As % of all permanent jobs in England 0.35% 0.45% 0.38%
As % of the Processes & Methodologies category 0.43% 0.49% 0.42%
Number of salaries quoted 105 93 126
10th Percentile £20,000 £47,600 £38,039
25th Percentile £29,000 £56,809 £52,500
Median annual salary (50th Percentile) £43,085 £63,277 £61,500
Median % change year-on-year -31.91% +2.89% +10.00%
75th Percentile £69,750 £67,500 £77,188
90th Percentile £89,000 £80,000 £95,750
UK median annual salary £45,000 £63,277 £62,500
% change year-on-year -28.88% +1.24% +13.64%

All Process & Methodology Skills
England

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 42,784 44,895 41,229
As % of all permanent jobs advertised in England 82.28% 90.18% 91.26%
Number of salaries quoted 25,500 22,481 31,965
10th Percentile £28,500 £35,000 £32,500
25th Percentile £37,500 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £76,000 £81,250 £80,000
90th Percentile £96,250 £100,000 £100,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Strategy
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Digital Strategy relative to all permanent IT jobs advertised in England.

Digital Strategy job vacancy trend in England

Digital Strategy
Salary Trend in England

Salary distribution trend for jobs in England citing Digital Strategy.

Salary distribution trend for jobs in England citing Digital Strategy

Digital Strategy
Salary Histogram in England

Salary distribution for jobs citing Digital Strategy in England over the 6 months to 31 December 2025.

Salary histogram for Digital Strategy in England

Digital Strategy
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the England region over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +70 57 £66,000 -17.50% 16
South East +58 45 £37,500 -37.50% 12
Midlands +55 43 £49,479 -21.19% 9
West Midlands +61 39 £35,000 -44.25% 4
North of England -65 28 £36,000 -42.66% 15
North West -26 26 £35,500 -43.45% 5
East of England +25 7 £43,085 -31.06% 3
South West +5 7 £20,000 -66.91% 3
East Midlands -12 2 £124,739 - 5
Yorkshire -23 2 £120,000 +96.06% 10
Digital Strategy
UK

Digital Strategy
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 13 (7.10%) SharePoint
2 7 (3.83%) WordPress
3 4 (2.19%) Oracle Workflow
4 3 (1.64%) CMS
Applications
1 13 (7.10%) Microsoft Excel
2 9 (4.92%) Adobe Premiere
2 9 (4.92%) Microsoft PowerPoint
2 9 (4.92%) Photoshop
3 4 (2.19%) Microsoft Office
4 2 (1.09%) Navisworks
4 2 (1.09%) Revit
5 1 (0.55%) ProjectWise
Business Applications
1 4 (2.19%) NEC Housing
2 3 (1.64%) Dynamics CRM
3 2 (1.09%) SAP S/4HANA
3 2 (1.09%) Shopify
4 1 (0.55%) Magento
Cloud Services
1 38 (20.77%) Azure
2 17 (9.29%) Microsoft 365
3 15 (8.20%) SaaS
4 11 (6.01%) AWS
4 11 (6.01%) GCP
5 9 (4.92%) OneDrive
6 7 (3.83%) Google Ads
6 7 (3.83%) Power Platform
7 6 (3.28%) Google Analytics
8 5 (2.73%) Azure AI
8 5 (2.73%) Microsoft Copilot
8 5 (2.73%) Power Automate
9 4 (2.19%) MailChimp
10 2 (1.09%) Dynamics 365
10 2 (1.09%) IaaS
10 2 (1.09%) PaaS
10 2 (1.09%) Salesforce Commerce Cloud
11 1 (0.55%) Azure Sentinel
11 1 (0.55%) Sprout Social
Communications & Networking
1 5 (2.73%) Internet
2 4 (2.19%) WAN
3 3 (1.64%) LAN
3 3 (1.64%) MQTT
3 3 (1.64%) Network Security
3 3 (1.64%) TCP/IP
4 2 (1.09%) DHCP
4 2 (1.09%) DNS
4 2 (1.09%) Firewall
4 2 (1.09%) VLAN
5 1 (0.55%) IPv4
5 1 (0.55%) IPv6
5 1 (0.55%) ISDN
5 1 (0.55%) MPLS
5 1 (0.55%) PSTN
5 1 (0.55%) RTP
5 1 (0.55%) VoIP
5 1 (0.55%) VPLS
5 1 (0.55%) VPN
5 1 (0.55%) Wireless
Database & Business Intelligence
1 21 (11.48%) Looker
2 7 (3.83%) Power BI
3 6 (3.28%) SAP Data Services
4 5 (2.73%) Tableau
5 4 (2.19%) BigQuery
5 4 (2.19%) BusinessObjects
5 4 (2.19%) MS Access
5 4 (2.19%) SQL Server
6 2 (1.09%) Data Lake
6 2 (1.09%) Data Warehouse
7 1 (0.55%) Big Data
Development Applications
1 4 (2.19%) Toad
2 2 (1.09%) ER Studio
3 1 (0.55%) Postman
3 1 (0.55%) Selenium
3 1 (0.55%) WebDriver
General
1 76 (41.53%) Marketing
2 56 (30.60%) Social Skills
3 34 (18.58%) Analytical Skills
4 33 (18.03%) Inclusion and Diversity
5 29 (15.85%) Finance
6 15 (8.20%) Public Sector
7 11 (6.01%) Local Government
8 9 (4.92%) Dutch Language
8 9 (4.92%) French Language
8 9 (4.92%) German Language
8 9 (4.92%) Influencing Skills
8 9 (4.92%) Spanish Language
9 8 (4.37%) Law
10 6 (3.28%) Brand Awareness
10 6 (3.28%) Presentation Skills
11 5 (2.73%) Retail
12 4 (2.19%) Legal
12 4 (2.19%) Pharmaceutical
12 4 (2.19%) Police
13 3 (1.64%) Banking
Job Titles
1 21 (11.48%) Lead
2 15 (8.20%) Senior
3 12 (6.56%) Architect
4 10 (5.46%) Head of Digital
5 9 (4.92%) Service Manager
5 9 (4.92%) Support Engineer
6 8 (4.37%) Coordinator
6 8 (4.37%) Digital Transformation
7 7 (3.83%) Head of IT
8 6 (3.28%) Senior Manager
9 5 (2.73%) Digital Marketing Manager
9 5 (2.73%) Enterprise Architect
9 5 (2.73%) IT Security Engineer
9 5 (2.73%) IT Support
9 5 (2.73%) IT Support Engineer
9 5 (2.73%) Marketing Manager
9 5 (2.73%) Security Engineer
9 5 (2.73%) Senior Marketing Manager
9 5 (2.73%) Support Specialist
9 5 (2.73%) Team Leader
Libraries, Frameworks & Software Standards
1 3 (1.64%) Middleware
1 3 (1.64%) REST
1 3 (1.64%) SOAP
1 3 (1.64%) Software Packaging
2 1 (0.55%) CSS
2 1 (0.55%) EDI
2 1 (0.55%) HTML
Miscellaneous
1 24 (13.11%) Onboarding
2 21 (11.48%) Blog
3 10 (5.46%) Social Media
4 6 (3.28%) Enterprise Software
5 4 (2.19%) Management Information System
5 4 (2.19%) NHS
5 4 (2.19%) Product Ownership
6 3 (1.64%) Legacy Systems
6 3 (1.64%) Life Science
6 3 (1.64%) LIMS
6 3 (1.64%) Operational Technology
6 3 (1.64%) Tandem
7 2 (1.09%) Algorithms
7 2 (1.09%) Cloud Native
7 2 (1.09%) Data Protection Act
7 2 (1.09%) FMCG
7 2 (1.09%) Learning Management System
8 1 (0.55%) Digital Media
8 1 (0.55%) IoT
8 1 (0.55%) Mobile App
Operating Systems
1 5 (2.73%) Windows
1 5 (2.73%) Windows Server
2 4 (2.19%) Unix
Processes & Methodologies
1 66 (36.07%) Analytics
2 58 (31.69%) AI
3 51 (27.87%) Coaching
4 47 (25.68%) Continuous Improvement
4 47 (25.68%) Customer Experience
5 42 (22.95%) Agile
6 39 (21.31%) CRM
7 38 (20.77%) GTM Strategy
8 37 (20.22%) Mentoring
9 34 (18.58%) E-Commerce
10 32 (17.49%) Stakeholder Engagement
11 31 (16.94%) Problem-Solving
12 30 (16.39%) B2B
12 30 (16.39%) Digital Marketing
12 30 (16.39%) Stakeholder Management
13 28 (15.30%) Data Management
14 27 (14.75%) Collaborative Working
14 27 (14.75%) ITIL
15 26 (14.21%) Visualisation
16 25 (13.66%) Data Visualisation
Programming Languages
1 27 (14.75%) SQL
2 20 (10.93%) Python
3 5 (2.73%) PowerShell
4 4 (2.19%) Shell Script
4 4 (2.19%) VB
5 1 (0.55%) Bash
5 1 (0.55%) Java
Qualifications
1 77 (42.08%) Degree
2 15 (8.20%) Master's Degree
3 9 (4.92%) PMI Certification
3 9 (4.92%) PMP
4 7 (3.83%) Computer Science Degree
5 6 (3.28%) Security Cleared
6 5 (2.73%) DBS Check
7 4 (2.19%) AWS Certification
7 4 (2.19%) Azure Certification
7 4 (2.19%) CCNA
7 4 (2.19%) Cisco Certification
8 3 (1.64%) BPSS Clearance
8 3 (1.64%) CCNP
8 3 (1.64%) MBA
8 3 (1.64%) TOGAF Certification
9 2 (1.09%) Postgraduate
10 1 (0.55%) CBAP
10 1 (0.55%) DV Cleared
10 1 (0.55%) ITIL Foundation Certificate
10 1 (0.55%) Microsoft Certification
Quality Assurance & Compliance
1 10 (5.46%) Accessibility
2 7 (3.83%) GDPR
2 7 (3.83%) QA
3 6 (3.28%) ISO/IEC 27001
4 5 (2.73%) Cyber Essentials
5 3 (1.64%) 21 CFR Part 11
5 3 (1.64%) GRC
5 3 (1.64%) GxP
5 3 (1.64%) ISO 19650
6 1 (0.55%) ISO/IEC 20000
6 1 (0.55%) NCSC
6 1 (0.55%) NIST
6 1 (0.55%) PMO
Vendors
1 48 (26.23%) Microsoft
2 17 (9.29%) Google
3 16 (8.74%) Databricks
4 11 (6.01%) Adobe
4 11 (6.01%) Salesforce
5 7 (3.83%) HubSpot
6 6 (3.28%) SAP
7 4 (2.19%) Cisco
7 4 (2.19%) NEC
7 4 (2.19%) Oracle
8 3 (1.64%) Agilent
9 2 (1.09%) Aruba
9 2 (1.09%) Autodesk
9 2 (1.09%) BiZZdesign
9 2 (1.09%) ServiceNow
9 2 (1.09%) SolarWinds
9 2 (1.09%) Sparx
9 2 (1.09%) Zoho
10 1 (0.55%) dotdigital
10 1 (0.55%) TikTok