Personalization Jobs with Hybrid/Remote/WFH Options

Personalization
UK > Work from Home

The table below provides summary statistics for permanent remote or hybrid work requiring Personalization skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Personalization over the 6 months leading up to 5 May 2025, comparing them to the same period in the previous two years.

6 months to
5 May 2025
Same period 2024 Same period 2023
Rank 386 564 411
Rank change year-on-year +178 -153 +47
Permanent jobs citing Personalization 34 21 272
As % of all permanent jobs with a WFH option 0.22% 0.062% 0.64%
As % of the Processes & Methodologies category 0.24% 0.068% 0.67%
Number of salaries quoted 20 17 101
10th Percentile £47,250 £32,500 -
25th Percentile £47,500 £37,500 £45,000
Median annual salary (50th Percentile) £67,500 £45,000 £54,882
Median % change year-on-year +50.00% -18.01% -34.47%
75th Percentile £98,474 £75,000 £67,978
90th Percentile - £82,500 £83,750
UK median annual salary £55,000 £70,000 £54,882
% change year-on-year -21.43% +27.55% -35.43%

All Process and Methodology Skills
Work from Home

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 14,384 30,949 40,734
As % of all permanent jobs with a WFH option 93.29% 91.59% 96.11%
Number of salaries quoted 9,737 23,494 28,287
10th Percentile £30,000 £33,750 £37,500
25th Percentile £45,000 £42,500 £47,500
Median annual salary (50th Percentile) £60,000 £57,500 £62,500
Median % change year-on-year +4.35% -8.00% +4.17%
75th Percentile £77,500 £75,000 £82,500
90th Percentile £102,500 £95,000 £100,000
UK median annual salary £57,500 £55,000 £61,500
% change year-on-year +4.55% -10.57% +2.50%

Personalization
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Personalization as a proportion of all IT jobs advertised.

Personalization trend for jobs with Hybrid/Remote/WFH options

Personalization
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with remote working options citing Personalization.

Personalization salary trend for jobs with a WFH option

Personalization
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with remote working options citing Personalization over the 6 months to 5 May 2025.

Personalization salary histogram for jobs with a WFH option

Personalization
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (14.71%) CMS
2 4 (11.76%) Confluence
3 3 (8.82%) Apache Solr
3 3 (8.82%) Sitecore CMS
3 3 (8.82%) Umbraco
4 2 (5.88%) Apache Spark
5 1 (2.94%) Microsoft Exchange
5 1 (2.94%) SharePoint
Applications
1 4 (11.76%) Microsoft Excel
1 4 (11.76%) Trello
Business Applications
1 2 (5.88%) Adobe Campaign
2 1 (2.94%) Shopify
Cloud Services
1 9 (26.47%) Azure
2 7 (20.59%) GCP
3 6 (17.65%) GitHub
3 6 (17.65%) Google Analytics
3 6 (17.65%) Power Platform
4 5 (14.71%) Google Tag Manager
5 4 (11.76%) Azure Cosmos DB
5 4 (11.76%) Google Data Studio
5 4 (11.76%) Google Sheets
5 4 (11.76%) PaaS
6 3 (8.82%) Azure Monitor
7 2 (5.88%) AWS
8 1 (2.94%) GitHub Actions
8 1 (2.94%) Google Kubernetes Engine
8 1 (2.94%) Microsoft 365
8 1 (2.94%) OneDrive
8 1 (2.94%) SaaS
8 1 (2.94%) Serverless
8 1 (2.94%) Snowflake
8 1 (2.94%) WhatsApp
Communications & Networking
1 1 (2.94%) SMS
Database & Business Intelligence
1 6 (17.65%) Elasticsearch
1 6 (17.65%) NoSQL
1 6 (17.65%) Power BI
1 6 (17.65%) Redis
2 4 (11.76%) Azure SQL Database
2 4 (11.76%) Power Query
3 3 (8.82%) Tableau
4 2 (5.88%) BigQuery
4 2 (5.88%) Cloud Spanner
4 2 (5.88%) Data Warehouse
4 2 (5.88%) PostgreSQL
5 1 (2.94%) Big Data
Development Applications
1 7 (20.59%) Visual Studio
2 6 (17.65%) Git
3 4 (11.76%) JIRA
4 3 (8.82%) MSBuild
4 3 (8.82%) webpack
5 2 (5.88%) Jenkins
General
1 15 (44.12%) Marketing
2 14 (41.18%) Social Skills
3 8 (23.53%) Analytical Skills
4 6 (17.65%) Automotive
5 5 (14.71%) Banking
5 5 (14.71%) Finance
6 4 (11.76%) Public Sector
7 2 (5.88%) Retail
8 1 (2.94%) Brand Awareness
8 1 (2.94%) French Language
8 1 (2.94%) German Language
8 1 (2.94%) Law
8 1 (2.94%) Organisational Skills
Job Titles
1 13 (38.24%) Developer
2 5 (14.71%) Analyst
2 5 (14.71%) Cloud Developer
3 4 (11.76%) Full-Stack Developer
3 4 (11.76%) Full-Stack Web Developer
3 4 (11.76%) Performance Analyst
3 4 (11.76%) Web Developer
4 3 (8.82%) Lead
5 2 (5.88%) Data Engineer
5 2 (5.88%) Data Manager
5 2 (5.88%) Data Science Manager
5 2 (5.88%) Lead Data Engineer
5 2 (5.88%) Senior
6 1 (2.94%) Business Developer
6 1 (2.94%) Consultant
6 1 (2.94%) Data Architect
6 1 (2.94%) E-Commerce Manager
6 1 (2.94%) Lead Developer
6 1 (2.94%) Marketing Manager
6 1 (2.94%) Senior Consultant
Libraries, Frameworks & Software Standards
1 13 (38.24%) CSS
1 13 (38.24%) HTML
2 9 (26.47%) .NET
2 9 (26.47%) ASP.NET
3 8 (23.53%) Web Services
4 6 (17.65%) .NET Core
4 6 (17.65%) .NET Framework
4 6 (17.65%) ASP.NET Core
4 6 (17.65%) CSS3
4 6 (17.65%) Elastic Stack
4 6 (17.65%) Entity Framework
4 6 (17.65%) HTML5
4 6 (17.65%) LINQ
4 6 (17.65%) MassTransit
4 6 (17.65%) RabbitMQ
4 6 (17.65%) RESTful
5 4 (11.76%) JSON
6 3 (8.82%) Next.js
6 3 (8.82%) Sass
6 3 (8.82%) Vue
Miscellaneous
1 5 (14.71%) Social Media
2 4 (11.76%) Product Ownership
3 2 (5.88%) Marketing Technology
4 1 (2.94%) Data Structures
4 1 (2.94%) NHS
4 1 (2.94%) Security Posture
Processes & Methodologies
1 15 (44.12%) Machine Learning
2 12 (35.29%) Problem-Solving
3 11 (32.35%) Customer Experience
4 10 (29.41%) Analytics
5 9 (26.47%) Business Intelligence
5 9 (26.47%) Decision-Making
5 9 (26.47%) Mentoring
6 6 (17.65%) Agile
6 6 (17.65%) Data Integration
6 6 (17.65%) Data-Driven Decision Making
6 6 (17.65%) LLM
6 6 (17.65%) Microservices
6 6 (17.65%) MVC
7 5 (14.71%) Artificial Intelligence
7 5 (14.71%) Data Science
7 5 (14.71%) Generative AI
7 5 (14.71%) Visualisation
7 5 (14.71%) Web Analytics
7 5 (14.71%) Web Development
8 4 (11.76%) Strategic Thinking
Programming Languages
1 13 (38.24%) SQL
2 9 (26.47%) C#
3 7 (20.59%) JavaScript
4 6 (17.65%) T-SQL
5 3 (8.82%) Python
6 1 (2.94%) Java
Qualifications
1 8 (23.53%) Degree
2 4 (11.76%) BPSS Clearance
3 3 (8.82%) Computer Science Degree
4 1 (2.94%) Azure Certification
4 1 (2.94%) DBS Check
4 1 (2.94%) Master's Degree
4 1 (2.94%) Microsoft Certification
Quality Assurance & Compliance
1 1 (2.94%) Accessibility
1 1 (2.94%) Data Quality
1 1 (2.94%) QA
System Software
1 8 (23.53%) Docker
Systems Management
1 7 (20.59%) Kubernetes
2 2 (5.88%) Systems Management Server (SMS)
3 1 (2.94%) Ansible
3 1 (2.94%) Matomo
3 1 (2.94%) Microsoft Intune
3 1 (2.94%) Terraform
Vendors
1 7 (20.59%) Google
1 7 (20.59%) Microsoft
2 4 (11.76%) Salesforce
3 3 (8.82%) Optimizely
3 3 (8.82%) Sitecore
4 2 (5.88%) Adobe
4 2 (5.88%) Oracle
4 2 (5.88%) Salesforce Marketing Cloud
4 2 (5.88%) Samsung
4 2 (5.88%) SAP
4 2 (5.88%) ServiceNow
4 2 (5.88%) Splunk
5 1 (2.94%) Citrix
5 1 (2.94%) CyberArk
5 1 (2.94%) dotdigital
5 1 (2.94%) Hotjar
5 1 (2.94%) Ivanti
5 1 (2.94%) TippingPoint