Social Media Job Trends in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in permanent job vacancies in England. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 14 January 2026, comparing them to the same period in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 215 269 409
Rank change year-on-year +54 +140 +67
Permanent jobs citing Social Media 546 533 286
As % of all permanent jobs in England 1.03% 1.11% 0.58%
As % of the Miscellaneous category 2.94% 2.96% 1.60%
Number of salaries quoted 394 224 212
10th Percentile £26,000 - £25,000
25th Percentile £27,694 £10,258 £31,750
Median annual salary (50th Percentile) £35,000 £29,500 £40,000
Median % change year-on-year +18.64% -26.25% -28.57%
75th Percentile £44,000 £49,688 £55,696
90th Percentile £55,875 £60,875 £70,000
UK median annual salary £36,500 £30,500 £40,000
% change year-on-year +19.67% -23.75% -28.57%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in England.

Permanent vacancies with a requirement for generic IT skills 18,545 18,027 17,873
As % of all permanent jobs advertised in England 35.09% 37.45% 36.27%
Number of salaries quoted 9,384 8,461 13,288
10th Percentile £27,750 £34,000 £31,592
25th Percentile £36,750 £46,250 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -7.69%
75th Percentile £78,750 £85,000 £83,750
90th Percentile £100,000 £112,500 £107,500
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -7.69%

Social Media
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Social Media relative to all permanent IT jobs advertised in England.

Social Media job vacancy trend in England

Social Media
Salary Trend in England

Salary distribution trend for jobs in England citing Social Media.

Salary distribution trend for jobs in England citing Social Media

Social Media
Salary Histogram in England

Salary distribution for jobs citing Social Media in England over the 6 months to 14 January 2026.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +137 146 £30,000 -47.37% 178
London -39 142 £42,250 -11.05% 98
North of England +26 97 £40,000 - 119
Midlands +57 69 £39,000 -5.45% 69
West Midlands +54 57 £39,000 -2.50% 24
East of England +52 47 £38,000 +46.15% 100
North West -1 47 £40,000 - 47
Yorkshire +24 46 £30,000 +3.45% 51
South West -52 30 £29,000 +182.71% 75
East Midlands -5 12 £38,750 -8.82% 43
North East - 4 £42,500 - 21
Social Media
UK

Social Media
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 34 (6.23%) CMS
2 23 (4.21%) WordPress
3 6 (1.10%) Confluence
3 6 (1.10%) SharePoint
4 1 (0.18%) Drupal
4 1 (0.18%) Microsoft Exchange
4 1 (0.18%) Umbraco
Applications
1 55 (10.07%) Microsoft Office
2 46 (8.42%) Microsoft Excel
3 43 (7.88%) Adobe Creative Suite
4 38 (6.96%) Photoshop
5 31 (5.68%) InDesign
6 26 (4.76%) Microsoft PowerPoint
7 23 (4.21%) Adobe Illustrator
7 23 (4.21%) Adobe Premiere
8 16 (2.93%) Spreadsheet
9 7 (1.28%) Adobe After Effects
10 6 (1.10%) Final Cut Pro
11 5 (0.92%) SketchUp
12 4 (0.73%) Adobe XD
13 3 (0.55%) Elementor
13 3 (0.55%) Notion
13 3 (0.55%) Trello
14 2 (0.37%) DaVinci Resolve
15 1 (0.18%) GIMP
15 1 (0.18%) PTC Creo
15 1 (0.18%) UserZoom
Business Applications
1 10 (1.83%) Dynamics CRM
2 8 (1.47%) Magento
3 5 (0.92%) SAP Business One
4 3 (0.55%) Yoast SEO
5 2 (0.37%) OpenCart
5 2 (0.37%) Shopify
6 1 (0.18%) Sprinklr
Cloud Services
1 55 (10.07%) SaaS
2 34 (6.23%) Google Analytics
3 31 (5.68%) Microsoft 365
4 30 (5.49%) Canva
4 30 (5.49%) Cloud Computing
5 18 (3.30%) Azure
6 17 (3.11%) Figma
7 15 (2.75%) Google Ads
8 13 (2.38%) MailChimp
9 12 (2.20%) Power Platform
10 11 (2.01%) Adobe Creative Cloud
11 8 (1.47%) Google Workspace
12 7 (1.28%) AWS
12 7 (1.28%) GCP
13 6 (1.10%) Adobe Analytics
14 5 (0.92%) Entra ID
14 5 (0.92%) PaaS
15 3 (0.55%) Dynamics 365
15 3 (0.55%) GitHub
15 3 (0.55%) Google Tag Manager
Communications & Networking
1 50 (9.16%) Broadband
2 16 (2.93%) Ethernet
2 16 (2.93%) Internet
2 16 (2.93%) Wi-Fi
3 12 (2.20%) LAN
3 12 (2.20%) WAN
4 10 (1.83%) 4G
4 10 (1.83%) BGP
4 10 (1.83%) Cisco IOS
4 10 (1.83%) Ethernet VPN
4 10 (1.83%) IOS XR
4 10 (1.83%) MPLS
5 9 (1.65%) Unified Communications
5 9 (1.65%) VoIP
6 4 (0.73%) Firewall
6 4 (0.73%) VLAN
7 3 (0.55%) DNS
7 3 (0.55%) NFC
7 3 (0.55%) TCP/IP
7 3 (0.55%) VPN
Database & Business Intelligence
1 12 (2.20%) Power BI
2 5 (0.92%) MySQL
3 3 (0.55%) Azure SQL Database
3 3 (0.55%) Metadata
3 3 (0.55%) Power Query
4 2 (0.37%) NoSQL
5 1 (0.18%) BigQuery
5 1 (0.18%) Looker
5 1 (0.18%) Relational Database
Development Applications
1 12 (2.20%) Git
2 6 (1.10%) JIRA
3 3 (0.55%) Visual Studio
4 2 (0.37%) CircleCI
4 2 (0.37%) Cypress.io
4 2 (0.37%) Mocha
4 2 (0.37%) webpack
5 1 (0.18%) GitLab
5 1 (0.18%) Jenkins
5 1 (0.18%) Selenium
General
1 256 (46.89%) Marketing
2 234 (42.86%) Social Skills
3 49 (8.97%) Finance
3 49 (8.97%) Organisational Skills
4 39 (7.14%) Telecoms
5 37 (6.78%) Advertising
6 34 (6.23%) Analytical Skills
7 29 (5.31%) Public Sector
8 24 (4.40%) Retail
9 22 (4.03%) Inclusion and Diversity
9 22 (4.03%) Presentation Skills
10 19 (3.48%) Law
11 15 (2.75%) Legal
12 14 (2.56%) Games
13 12 (2.20%) Brand Awareness
13 12 (2.20%) Manufacturing
14 11 (2.01%) French Language
14 11 (2.01%) Publishing
15 9 (1.65%) German Language
16 8 (1.47%) Italian Language
Job Titles
1 51 (9.34%) Senior
2 43 (7.88%) Marketing Executive
3 37 (6.78%) Instructor
4 33 (6.04%) Marketing Manager
5 26 (4.76%) Senior Manager
6 25 (4.58%) Designer
7 23 (4.21%) Consultant
7 23 (4.21%) Social Media Executive
8 22 (4.03%) Development Manager
9 20 (3.66%) Business Development Manager
10 19 (3.48%) Business Manager
11 18 (3.30%) Lead
12 16 (2.93%) Coordinator
12 16 (2.93%) Sales Executive
13 15 (2.75%) Analyst
13 15 (2.75%) Senior Marketing Executive
14 14 (2.56%) Graphic Designer
15 13 (2.38%) Programme Manager
16 12 (2.20%) Junior
16 12 (2.20%) Senior Business Development Manager
Libraries, Frameworks & Software Standards
1 10 (1.83%) Jinja
1 10 (1.83%) NETCONF
1 10 (1.83%) YANG
2 8 (1.47%) HTML
3 7 (1.28%) CSS
4 3 (0.55%) Bootstrap
4 3 (0.55%) JSON
4 3 (0.55%) Tailwind CSS
5 2 (0.37%) D3.js
5 2 (0.37%) Node.js
5 2 (0.37%) React
5 2 (0.37%) Redux
6 1 (0.18%) .NET
6 1 (0.18%) AngularJS
6 1 (0.18%) Apache Cordova
6 1 (0.18%) ASP.NET
6 1 (0.18%) HTML5
6 1 (0.18%) Ionic Framework
6 1 (0.18%) jQuery
Miscellaneous
1 43 (7.88%) Self-Motivation
2 39 (7.14%) Digital Media
3 32 (5.86%) Web Conferencing
4 31 (5.68%) Data Centre
5 21 (3.85%) Driving Licence
6 20 (3.66%) Blog
7 19 (3.48%) Video Editing
8 18 (3.30%) Analytical Mindset
8 18 (3.30%) Graphic Design
8 18 (3.30%) Onboarding
9 16 (2.93%) Photography
10 11 (2.01%) Algorithms
10 11 (2.01%) Motion Graphics
11 8 (1.47%) Animation
11 8 (1.47%) Management Information System
12 6 (1.10%) Educational Technology
12 6 (1.10%) Podcast
13 5 (0.92%) FMCG
13 5 (0.92%) Multi-touch
14 3 (0.55%) Smartphone
Operating Systems
1 115 (21.06%) Windows
2 9 (1.65%) Windows Server
3 2 (0.37%) Linux
3 2 (0.37%) Unix
4 1 (0.18%) Windows 10
4 1 (0.18%) Windows Server 2016
Processes & Methodologies
1 99 (18.13%) Analytics
1 99 (18.13%) B2B
1 99 (18.13%) CRM
2 88 (16.12%) SEO
3 79 (14.47%) Business Development
4 78 (14.29%) Digital Marketing
5 60 (10.99%) Customer Service
6 55 (10.07%) Lead Generation
7 48 (8.79%) Computer Science
8 46 (8.42%) Email Marketing
9 44 (8.06%) Problem-Solving
9 44 (8.06%) Storytelling
10 41 (7.51%) Agile
11 39 (7.14%) Business Intelligence
11 39 (7.14%) Marketing Strategy
12 35 (6.41%) Collaborative Culture
13 33 (6.04%) Collaborative Working
13 33 (6.04%) Decision-Making
14 32 (5.86%) Pedagogy
14 32 (5.86%) Project Management
Programming Languages
1 14 (2.56%) Python
2 8 (1.47%) JavaScript
2 8 (1.47%) SQL
3 3 (0.55%) R
Qualifications
1 127 (23.26%) DBS Check
2 71 (13.00%) Degree
3 8 (1.47%) ACCA
3 8 (1.47%) CIMA
4 6 (1.10%) PMP
5 5 (0.92%) PMI Certification
6 4 (0.73%) Master's Degree
7 3 (0.55%) AWS Certification
7 3 (0.55%) Azure Certification
7 3 (0.55%) BPSS Clearance
7 3 (0.55%) MBA
8 2 (0.37%) AWS Certified Cloud Practitioner
9 1 (0.18%) AAT
9 1 (0.18%) CCNA
9 1 (0.18%) Cisco Certification
9 1 (0.18%) City & Guilds
9 1 (0.18%) MCSA
9 1 (0.18%) Microsoft Certification
9 1 (0.18%) SC Cleared
9 1 (0.18%) Security Cleared
Quality Assurance & Compliance
1 19 (3.48%) ISO 9001
1 19 (3.48%) ISO/IEC 27001
2 11 (2.01%) Accessibility
2 11 (2.01%) QA
3 10 (1.83%) GDPR
4 3 (0.55%) WCAG
5 2 (0.37%) Data Quality
6 1 (0.18%) California Consumer Privacy Act
6 1 (0.18%) COSHH
6 1 (0.18%) Cyber Essentials
6 1 (0.18%) NCSC
System Software
1 14 (2.56%) Active Directory
2 4 (0.73%) Hyper-V
3 3 (0.55%) VMware Infrastructure
Systems Management
1 9 (1.65%) Jamf Pro
1 9 (1.65%) Microsoft Intune
2 7 (1.28%) SmoothWall
3 6 (1.10%) Systems Management Server (SMS)
4 3 (0.55%) Autotask
Vendors
1 83 (15.20%) Adobe
2 76 (13.92%) Microsoft
3 63 (11.54%) Google
4 39 (7.14%) YouTube
5 38 (6.96%) Instagram
6 31 (5.68%) Cisco
7 26 (4.76%) TikTok
8 25 (4.58%) Facebook
8 25 (4.58%) HubSpot
9 21 (3.85%) Salesforce
10 9 (1.65%) Meraki
10 9 (1.65%) Zoho
11 7 (1.28%) Apple
11 7 (1.28%) SAP
12 6 (1.10%) Dell
12 6 (1.10%) HP
12 6 (1.10%) NVIDIA
12 6 (1.10%) Pardot
13 5 (0.92%) Ahrefs
13 5 (0.92%) Hootsuite