Advertising Jobs in the UK excluding London

Advertising
UK > UK excluding London

The table below looks at the prevalence of the term Advertising in permanent job vacancies in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that cited Advertising over the 6 months leading up to 17 May 2025, comparing them to the same period in the previous two years.

6 months to
17 May 2025
Same period 2024 Same period 2023
Rank 307 341 469
Rank change year-on-year +34 +128 -162
Permanent jobs citing Advertising 315 534 298
As % of all permanent jobs advertised in the UK excluding London 0.79% 0.75% 0.50%
As % of the General category 1.18% 1.31% 0.73%
Number of salaries quoted 196 398 266
10th Percentile £27,336 £21,250 £26,250
25th Percentile £32,750 £28,500 £32,500
Median annual salary (50th Percentile) £48,000 £42,500 £45,000
Median % change year-on-year +12.94% -5.56% -
75th Percentile £67,500 £56,250 £58,358
90th Percentile £73,125 £66,250 £71,250
UK median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -4.55%

All General Skills
UK excluding London

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in the UK excluding London.

Permanent vacancies with a requirement for common skills 26,704 40,859 40,712
As % of all permanent jobs advertised in the UK excluding London 67.27% 57.23% 68.70%
Number of salaries quoted 12,221 26,483 18,478
10th Percentile £25,267 £26,000 £28,500
25th Percentile £33,500 £32,500 £37,418
Median annual salary (50th Percentile) £50,000 £47,500 £52,500
Median % change year-on-year +5.26% -9.52% +5.00%
75th Percentile £65,000 £62,500 £67,500
90th Percentile £77,500 £75,000 £81,250
UK median annual salary £55,000 £52,500 £60,000
% change year-on-year +4.76% -12.50% -

Advertising
Job Vacancy Trend in the UK excluding London

Job postings citing Advertising as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Advertising in the UK excluding London

Advertising
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Advertising in the UK excluding London.

Salary trend for Advertising in the UK excluding London

Advertising
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Advertising in the UK excluding London over the 6 months to 17 May 2025.

Salary histogram for Advertising in the UK excluding London

Advertising
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK excluding London region over the 6 months to 17 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +4 116 £51,500 +5.10% 145
North of England -9 65 £45,750 +7.65% 132
East of England +67 47 £44,000 +1.15% 43
Midlands +40 46 £57,500 +43.75% 74
West Midlands +61 42 £57,500 +43.75% 42
North West -65 24 £26,000 -38.82% 68
North East +51 22 £56,500 +32.94% 33
South West +48 20 £41,500 +18.57% 71
Yorkshire +63 19 £40,000 +23.08% 35
Scotland +118 13 £57,500 +76.92% 24
Northern Ireland - 6 £61,250 - 8
East Midlands -6 3 £40,000 +14.29% 28
Wales +30 2 - - 15
Advertising
UK

Advertising
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (4.44%) CMS
2 9 (2.86%) Microsoft Exchange
3 6 (1.90%) IIS
3 6 (1.90%) WordPress
4 5 (1.59%) SharePoint
5 4 (1.27%) Apache Spark
5 4 (1.27%) Drupal
5 4 (1.27%) Exchange Server 2013
5 4 (1.27%) Skype for Business
6 3 (0.95%) Apache
6 3 (0.95%) Blackberry Enterprise Server
6 3 (0.95%) Confluence
6 3 (0.95%) WinCC
7 1 (0.32%) Office Communications Server
7 1 (0.32%) SharePoint 2010
Applications
1 21 (6.67%) Microsoft Excel
2 10 (3.17%) Microsoft Office
2 10 (3.17%) Photoshop
3 6 (1.90%) Adobe Creative Suite
4 5 (1.59%) Adobe Premiere
5 4 (1.27%) Adobe Illustrator
5 4 (1.27%) InDesign
5 4 (1.27%) Simulink
6 3 (0.95%) MS Visio
6 3 (0.95%) ProjectWise
7 1 (0.32%) 3ds Max
7 1 (0.32%) Adobe After Effects
7 1 (0.32%) Blender
7 1 (0.32%) CINEMA 4D
7 1 (0.32%) Microsoft PowerPoint
7 1 (0.32%) Sketch
7 1 (0.32%) Spreadsheet
Business Applications
1 11 (3.49%) Shopify
2 4 (1.27%) Magento
3 3 (0.95%) Dynamics CRM
Cloud Services
1 39 (12.38%) Google Analytics
2 32 (10.16%) Azure
3 28 (8.89%) Google Ads
4 21 (6.67%) Power Platform
5 18 (5.71%) Facebook Ads
6 11 (3.49%) AWS
7 10 (3.17%) Microsoft 365
8 8 (2.54%) SaaS
9 7 (2.22%) Azure DevOps
9 7 (2.22%) GCP
9 7 (2.22%) MailChimp
10 6 (1.90%) Google Sheets
10 6 (1.90%) PaaS
11 5 (1.59%) Google Data Studio
12 4 (1.27%) Canva
12 4 (1.27%) IaaS
12 4 (1.27%) Microsoft Advertising
13 3 (0.95%) Cohesity
13 3 (0.95%) Google Docs
13 3 (0.95%) Power Automate
Communications & Networking
1 12 (3.81%) WAN
2 9 (2.86%) SAN
3 7 (2.22%) BGP
4 5 (1.59%) EIGRP
4 5 (1.59%) OSPF
4 5 (1.59%) SD-WAN
5 4 (1.27%) Firewall
5 4 (1.27%) Network Security
6 3 (0.95%) Ethernet
6 3 (0.95%) IMAP
6 3 (0.95%) Profibus
6 3 (0.95%) Skype
6 3 (0.95%) SMTP
7 2 (0.63%) DNS
7 2 (0.63%) Internet
7 2 (0.63%) IPsec
7 2 (0.63%) Junos
7 2 (0.63%) MPLS
7 2 (0.63%) MQTT
8 1 (0.32%) DMVPN
Database & Business Intelligence
1 36 (11.43%) Big Data
2 21 (6.67%) Power BI
3 20 (6.35%) SQL Server
4 11 (3.49%) GIS
5 6 (1.90%) Looker
5 6 (1.90%) PostgreSQL
5 6 (1.90%) Tableau
6 5 (1.59%) BigQuery
6 5 (1.59%) Hadoop
6 5 (1.59%) NoSQL
7 4 (1.27%) Apache Cassandra
7 4 (1.27%) Data Lake
7 4 (1.27%) Data Warehouse
7 4 (1.27%) DB2
8 3 (0.95%) Azure SQL Database
8 3 (0.95%) Metadata
8 3 (0.95%) Power Query
9 2 (0.63%) Couchbase
9 2 (0.63%) MongoDB
9 2 (0.63%) Oracle Database
Development Applications
1 8 (2.54%) JIRA
2 6 (1.90%) Git
3 4 (1.27%) Jenkins
4 3 (0.95%) MSI
5 2 (0.63%) ER Studio
5 2 (0.63%) ERwin
5 2 (0.63%) PowerDesigner
5 2 (0.63%) TeamCity
6 1 (0.32%) Artifactory
6 1 (0.32%) GitLab
6 1 (0.32%) LabVIEW
6 1 (0.32%) Liquibase
6 1 (0.32%) Octopus Deploy
6 1 (0.32%) PHPUnit
6 1 (0.32%) Selenium
6 1 (0.32%) SonarQube
General
1 152 (48.25%) Marketing
2 119 (37.78%) Social Skills
3 88 (27.94%) Analytical Skills
4 74 (23.49%) Finance
5 20 (6.35%) Law
6 19 (6.03%) Retail
7 16 (5.08%) Organisational Skills
8 13 (4.13%) Games
8 13 (4.13%) Legal
8 13 (4.13%) Manufacturing
8 13 (4.13%) Presentation Skills
9 10 (3.17%) Brand Awareness
10 9 (2.86%) Inclusion and Diversity
11 6 (1.90%) Automotive
11 6 (1.90%) Banking
11 6 (1.90%) Electronics
12 4 (1.27%) French Language
12 4 (1.27%) Health Technology
13 3 (0.95%) Public Sector
13 3 (0.95%) Tech for Good
Job Titles
1 56 (17.78%) Account Manager
2 53 (16.83%) Senior
3 40 (12.70%) Senior Manager
4 34 (10.79%) Senior Account Manager
5 25 (7.94%) Developer
6 20 (6.35%) Strategic Account Manager
7 16 (5.08%) Architect
8 15 (4.76%) Analyst
9 12 (3.81%) Marketing Manager
10 11 (3.49%) Support Engineer
11 9 (2.86%) Marketing Executive
11 9 (2.86%) Software Engineer
12 8 (2.54%) Cloud Engineer
12 8 (2.54%) E-Commerce Executive
12 8 (2.54%) IT Manager
12 8 (2.54%) Lead
12 8 (2.54%) Sales Manager
12 8 (2.54%) Systems Engineer
13 7 (2.22%) Java Engineer
13 7 (2.22%) Network Engineer
Libraries, Frameworks & Software Standards
1 15 (4.76%) React
2 8 (2.54%) CSS
3 7 (2.22%) HTML
4 6 (1.90%) .NET
5 5 (1.59%) WebSockets
6 4 (1.27%) AngularJS
6 4 (1.27%) Kafka
6 4 (1.27%) RabbitMQ
6 4 (1.27%) REST
6 4 (1.27%) RESTful
6 4 (1.27%) Spring
6 4 (1.27%) Spring Boot
7 3 (0.95%) Elastic Stack
7 3 (0.95%) HTML5
7 3 (0.95%) Next.js
7 3 (0.95%) Redux
7 3 (0.95%) SignalR
8 2 (0.63%) CSS3
8 2 (0.63%) jQuery
8 2 (0.63%) Middleware
Miscellaneous
1 52 (16.51%) Digital Media
1 52 (16.51%) Marketing Technology
2 41 (13.02%) Social Media
3 21 (6.67%) Product Ownership
4 9 (2.86%) Blog
4 9 (2.86%) Self-Motivation
5 8 (2.54%) Graphic Design
6 6 (1.90%) SCADA
7 5 (1.59%) Analytical Mindset
7 5 (1.59%) Onboarding
7 5 (1.59%) Social Network
8 4 (1.27%) FMCG
8 4 (1.27%) Hedge funds
8 4 (1.27%) Management Information System
8 4 (1.27%) Motion Graphics
9 3 (0.95%) Blackberry
9 3 (0.95%) Fibre Optics
10 2 (0.63%) Algorithms
10 2 (0.63%) Data Structures
10 2 (0.63%) Hybrid Cloud
Operating Systems
1 24 (7.62%) Windows
2 9 (2.86%) Windows Server
3 7 (2.22%) Linux
4 3 (0.95%) Windows 10
5 2 (0.63%) Unix
6 1 (0.32%) Android
6 1 (0.32%) Apple iOS
Processes & Methodologies
1 108 (34.29%) Digital Marketing
2 66 (20.95%) Project Management
3 65 (20.63%) Analytics
4 60 (19.05%) Collaborative Working
5 58 (18.41%) Marketing Strategy
5 58 (18.41%) Strategic Thinking
6 57 (18.10%) Problem-Solving
7 42 (13.33%) Time Management
8 41 (13.02%) Artificial Intelligence
8 41 (13.02%) Customer Retention
9 40 (12.70%) SEO
10 39 (12.38%) Pay per click
11 36 (11.43%) Process Improvement
12 32 (10.16%) Analytical Thinking
12 32 (10.16%) Continuous Improvement
13 30 (9.52%) Epics
14 28 (8.89%) Mentoring
15 27 (8.57%) Computer Science
16 26 (8.25%) Digital Strategy
17 25 (7.94%) Email Marketing
Programming Languages
1 23 (7.30%) SQL
2 18 (5.71%) Java
2 18 (5.71%) Python
3 17 (5.40%) PowerShell
4 13 (4.13%) JavaScript
5 11 (3.49%) TypeScript
6 6 (1.90%) C#
7 4 (1.27%) MATLAB
7 4 (1.27%) PL/SQL
8 3 (0.95%) Data Analysis Expressions
8 3 (0.95%) Shell Script
9 2 (0.63%) PHP
9 2 (0.63%) SQR
9 2 (0.63%) VB.NET
10 1 (0.32%) Bash
10 1 (0.32%) C
10 1 (0.32%) C++
10 1 (0.32%) Go
10 1 (0.32%) Groovy
10 1 (0.32%) MicroPython
Qualifications
1 64 (20.32%) Degree
2 28 (8.89%) Security Cleared
3 22 (6.98%) SC Cleared
4 15 (4.76%) Computer Science Degree
5 10 (3.17%) DV Cleared
6 6 (1.90%) Master's Degree
7 5 (1.59%) Azure Certification
8 4 (1.27%) HNC
9 3 (0.95%) CCNA
9 3 (0.95%) CCNP
9 3 (0.95%) Cisco Certification
9 3 (0.95%) DBS Check
9 3 (0.95%) Microsoft Certification
10 2 (0.63%) AWS Certification
10 2 (0.63%) JNCIS
10 2 (0.63%) Postgraduate
11 1 (0.32%) BPSS Clearance
11 1 (0.32%) MCP
11 1 (0.32%) Microsoft Certified Master
11 1 (0.32%) PhD
Quality Assurance & Compliance
1 10 (3.17%) Data Quality
2 6 (1.90%) GDPR
3 3 (0.95%) PCI DSS
4 2 (0.63%) Accessibility
4 2 (0.63%) QA
5 1 (0.32%) Cyber Essentials
5 1 (0.32%) Cyber Essentials PLUS
5 1 (0.32%) DO-254
5 1 (0.32%) ISO 9000
5 1 (0.32%) ISO/IEC 27001
5 1 (0.32%) PMO
System Software
1 12 (3.81%) Active Directory
2 8 (2.54%) Docker
3 5 (1.59%) VMware Infrastructure
4 3 (0.95%) Hyper-V
4 3 (0.95%) Virtual Machines
5 1 (0.32%) Firmware
5 1 (0.32%) ISA Server
Systems Management
1 12 (3.81%) Terraform
2 7 (2.22%) Ansible
3 6 (1.90%) Kubernetes
4 3 (0.95%) Grafana
4 3 (0.95%) WMI
5 2 (0.63%) Control-M
5 2 (0.63%) Docker Swarm
5 2 (0.63%) Prometheus
5 2 (0.63%) SCCM
5 2 (0.63%) SCOM
5 2 (0.63%) SCSM
6 1 (0.32%) Argo
6 1 (0.32%) FortiGate
6 1 (0.32%) Kibana
6 1 (0.32%) Microsoft Intune
6 1 (0.32%) Nessus
6 1 (0.32%) WSUS
Vendors
1 58 (18.41%) Google
2 53 (16.83%) Microsoft
3 27 (8.57%) Facebook
4 15 (4.76%) VMware
5 14 (4.44%) Instagram
6 12 (3.81%) Cisco
7 9 (2.86%) Salesforce
8 8 (2.54%) Adobe
8 8 (2.54%) Oracle
9 7 (2.22%) Siemens
10 6 (1.90%) Juniper
10 6 (1.90%) TikTok
11 5 (1.59%) Fortinet
11 5 (1.59%) YouTube
12 4 (1.27%) Allen-Bradley
12 4 (1.27%) Databricks
12 4 (1.27%) Nimble Storage
12 4 (1.27%) Pinterest
12 4 (1.27%) WooCommerce
13 3 (0.95%) Rockwell