Hybrid/Remote Storytelling Job Trends

Storytelling
UK > Work from Home

The table below provides summary statistics and salary benchmarking for remote or hybrid work requiring Storytelling skills. It covers permanent job vacancies from the 6 months leading up to 12 January 2026, with comparisons to the same periods in the previous two years.

6 months to
12 Jan 2026
Same period 2025 Same period 2024
Rank 254 335 428
Rank change year-on-year +81 +93 -19
Permanent jobs citing Storytelling 120 97 61
As % of all permanent jobs with remote/hybrid work options 0.80% 0.59% 0.28%
As % of the Processes & Methodologies category 0.92% 0.63% 0.30%
Number of salaries quoted 58 46 49
10th Percentile £27,425 - £41,250
25th Percentile £43,750 £25,000 £43,250
Median annual salary (50th Percentile) £50,500 £25,625 £60,000
Median % change year-on-year +97.07% -57.29% -7.69%
75th Percentile £65,000 £71,250 £67,500
90th Percentile £87,500 £86,250 £78,750
UK median annual salary £47,500 £43,000 £60,000
% change year-on-year +10.47% -28.33% -7.69%

All Process & Methodology Skills
Work from Home

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 13,070 15,388 20,350
As % of all permanent jobs with a WFH option 87.44% 93.64% 93.51%
Number of salaries quoted 8,286 9,071 16,480
10th Percentile £30,000 £36,250 £36,250
25th Percentile £41,250 £46,750 £45,164
Median annual salary (50th Percentile) £60,000 £62,500 £60,000
Median % change year-on-year -4.00% +4.17% -4.00%
75th Percentile £80,000 £82,000 £79,000
90th Percentile £100,000 £100,000 £97,500
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Storytelling
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of permanent IT job postings citing Storytelling and offering remote or hybrid work options relative to all permanent IT jobs advertised.

Storytelling job vacancy trend for remote/hybrid jobs

Storytelling
Salary Trend for Remote/Hybrid Jobs

Salary distribution trend for jobs with remote/hybrid work options citing Storytelling.

Salary distribution trend for jobs with remote/hybrid work options citing Storytelling

Storytelling
Salary Histogram for Remote/Hybrid Jobs

Salary distribution for jobs with remote/hybrid work options citing Storytelling over the 6 months to 12 January 2026.

Storytelling salary histogram for jobs with remote/hybrid work options

Storytelling
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (5.83%) CMS
2 2 (1.67%) Confluence
2 2 (1.67%) WordPress
3 1 (0.83%) Umbraco
Applications
1 26 (21.67%) Microsoft Excel
2 11 (9.17%) Adobe Creative Suite
3 10 (8.33%) Microsoft Office
3 10 (8.33%) Microsoft PowerPoint
4 9 (7.50%) InDesign
5 6 (5.00%) Adobe After Effects
6 5 (4.17%) Adobe Premiere
6 5 (4.17%) Maya
6 5 (4.17%) MotionBuilder
7 4 (3.33%) Photoshop
8 3 (2.50%) Adobe Illustrator
9 2 (1.67%) Microsoft Project
9 2 (1.67%) Spreadsheet
9 2 (1.67%) Trello
10 1 (0.83%) CapCut
10 1 (0.83%) UserZoom
Business Applications
1 6 (5.00%) NetSuite
2 2 (1.67%) Shopify
Cloud Services
1 31 (25.83%) Power Platform
2 23 (19.17%) Azure
3 15 (12.50%) SaaS
4 12 (10.00%) Azure Data Factory
4 12 (10.00%) Azure Synapse Analytics
5 10 (8.33%) Figma
6 9 (7.50%) Microsoft 365
7 6 (5.00%) Adobe Analytics
7 6 (5.00%) AWS
8 4 (3.33%) Canva
8 4 (3.33%) GCP
9 3 (2.50%) Amazon S3
9 3 (2.50%) Google Analytics
10 2 (1.67%) Adobe Creative Cloud
10 2 (1.67%) Azure DevOps
10 2 (1.67%) dbt
10 2 (1.67%) npm
10 2 (1.67%) Serverless
11 1 (0.83%) Contentsquare
11 1 (0.83%) Discord
Communications & Networking
1 10 (8.33%) Unified Communications
2 8 (6.67%) Broadband
3 1 (0.83%) Network Security
3 1 (0.83%) SMS
Database & Business Intelligence
1 31 (25.83%) Power BI
2 20 (16.67%) SQL Server
3 12 (10.00%) Azure SQL Database
3 12 (10.00%) SQL Server Reporting Services
4 7 (5.83%) Tableau
5 3 (2.50%) Data Lake
5 3 (2.50%) Data Warehouse
5 3 (2.50%) DynamoDB
6 2 (1.67%) MySQL
6 2 (1.67%) NoSQL
6 2 (1.67%) SQL Server Integration Services
7 1 (0.83%) Amazon Athena
7 1 (0.83%) Power Query
Development Applications
1 4 (3.33%) JIRA
2 2 (1.67%) CircleCI
2 2 (1.67%) Cypress.io
2 2 (1.67%) Git
2 2 (1.67%) Mocha
2 2 (1.67%) webpack
General
1 55 (45.83%) Social Skills
2 51 (42.50%) Marketing
3 40 (33.33%) Finance
4 33 (27.50%) Analytical Skills
5 16 (13.33%) Games
6 14 (11.67%) Presentation Skills
7 13 (10.83%) Retail
8 10 (8.33%) Multimedia
9 9 (7.50%) Legal
10 8 (6.67%) Publishing
11 7 (5.83%) Inclusion and Diversity
12 4 (3.33%) Public Sector
13 3 (2.50%) Brand Awareness
14 2 (1.67%) Aerospace
14 2 (1.67%) Automotive
14 2 (1.67%) Law
14 2 (1.67%) Local Government
14 2 (1.67%) Organisational Skills
15 1 (0.83%) Electronics
15 1 (0.83%) Telecoms
Job Titles
1 25 (20.83%) Senior
2 14 (11.67%) Data Scientist
3 12 (10.00%) Business Manager
3 12 (10.00%) Insight Manager
4 11 (9.17%) Lead
5 10 (8.33%) Designer
6 9 (7.50%) Analyst
6 9 (7.50%) Marketing Executive
6 9 (7.50%) Senior Marketing Executive
7 7 (5.83%) Data Analyst
8 6 (5.00%) Artificial Intelligence Engineer
8 6 (5.00%) Commercial Analyst
8 6 (5.00%) Commercial Data Analyst
8 6 (5.00%) Communications Manager
8 6 (5.00%) Product Designer
9 5 (4.17%) Animator
9 5 (4.17%) Bid Writer
9 5 (4.17%) Data Engineer
9 5 (4.17%) Senior Animator
10 4 (3.33%) Developer
Libraries, Frameworks & Software Standards
1 5 (4.17%) HTML
2 3 (2.50%) CSS
3 2 (1.67%) D3.js
3 2 (1.67%) Node.js
3 2 (1.67%) PySpark
3 2 (1.67%) React
3 2 (1.67%) Redux
Miscellaneous
1 39 (32.50%) Social Media
2 14 (11.67%) Analytical Mindset
3 12 (10.00%) Blog
4 10 (8.33%) Web Conferencing
5 9 (7.50%) Animation
5 9 (7.50%) Onboarding
6 6 (5.00%) Data Structures
6 6 (5.00%) FMCG
6 6 (5.00%) Greenfield Project
6 6 (5.00%) State Machine
7 5 (4.17%) Digital Media
7 5 (4.17%) Xbox
8 4 (3.33%) Motion Graphics
9 3 (2.50%) Digital Signage
9 3 (2.50%) Self-Motivation
9 3 (2.50%) Video Editing
10 2 (1.67%) Photography
11 1 (0.83%) Product Ownership
11 1 (0.83%) Reinsurance
Operating Systems
1 2 (1.67%) Linux
1 2 (1.67%) Unix
Processes & Methodologies
1 50 (41.67%) Analytics
2 41 (34.17%) Business Intelligence
3 36 (30.00%) AI
4 30 (25.00%) Decision-Making
5 24 (20.00%) Actionable Insight
6 22 (18.33%) Continuous Improvement
6 22 (18.33%) Problem-Solving
6 22 (18.33%) Visualisation
7 21 (17.50%) Data Modelling
8 16 (13.33%) Machine Learning
8 16 (13.33%) Roadmaps
8 16 (13.33%) SEO
9 15 (12.50%) Customer Insight
9 15 (12.50%) Process Improvement
10 14 (11.67%) Collaborative Culture
11 13 (10.83%) Content Strategy
11 13 (10.83%) Predictive Modelling
12 12 (10.00%) Data Analysis
12 12 (10.00%) Visual Analytics
12 12 (10.00%) WFM
Programming Languages
1 23 (19.17%) SQL
2 20 (16.67%) Python
3 13 (10.83%) Data Analysis Expressions
4 10 (8.33%) R
5 5 (4.17%) RPG
6 2 (1.67%) JavaScript
6 2 (1.67%) PowerShell
7 1 (0.83%) VBA
Qualifications
1 23 (19.17%) Degree
2 12 (10.00%) Six Sigma Green Belt
3 6 (5.00%) ACCA
3 6 (5.00%) CIMA
4 4 (3.33%) SC Cleared
4 4 (3.33%) Security Cleared
5 3 (2.50%) APMP
5 3 (2.50%) Master's Degree
6 2 (1.67%) Computer Science Degree
7 1 (0.83%) DBS Check
7 1 (0.83%) DV Cleared
7 1 (0.83%) Numerate Degree
Quality Assurance & Compliance
1 13 (10.83%) Actionable Recommendations
2 11 (9.17%) Accessibility
3 10 (8.33%) ISO/IEC 27001
4 9 (7.50%) ISO 9001
5 5 (4.17%) Data Quality
6 3 (2.50%) WCAG
7 2 (1.67%) EU AI Act
7 2 (1.67%) ISO 26262
7 2 (1.67%) QA
8 1 (0.83%) GDPR
8 1 (0.83%) PMO
8 1 (0.83%) SLA
Vendors
1 32 (26.67%) Adobe
2 15 (12.50%) Microsoft
3 9 (7.50%) Cisco
3 9 (7.50%) Zoho
4 7 (5.83%) Salesforce
5 6 (5.00%) Google
5 6 (5.00%) Instagram
6 5 (4.17%) TikTok
7 4 (3.33%) YouTube
8 3 (2.50%) Hootsuite
9 2 (1.67%) Databricks
10 1 (0.83%) Anaplan
10 1 (0.83%) dotdigital
10 1 (0.83%) Facebook
10 1 (0.83%) Hotjar
10 1 (0.83%) HubSpot
10 1 (0.83%) SAP
10 1 (0.83%) ServiceNow
10 1 (0.83%) TippingPoint
10 1 (0.83%) Workday