Hybrid/Remote SEO Job Trends

Search Engine Optimisation (SEO)
UK > Work from Home

The table below provides summary statistics and salary benchmarking for remote or hybrid work requiring SEO skills. It covers permanent job vacancies from the 6 months leading up to 4 January 2026, with comparisons to the same periods in the previous two years.

6 months to
4 Jan 2026
Same period 2025 Same period 2024
Rank 208 336 393
Rank change year-on-year +128 +57 +109
Permanent jobs citing SEO 171 118 92
As % of all permanent jobs with remote/hybrid work options 1.14% 0.71% 0.44%
As % of the Processes & Methodologies category 1.29% 0.76% 0.47%
Number of salaries quoted 124 61 78
10th Percentile £31,250 £30,000 £25,000
25th Percentile £35,000 £33,750 £31,250
Median annual salary (50th Percentile) £50,000 £47,500 £37,500
Median % change year-on-year +5.26% +26.67% -16.67%
75th Percentile £57,500 £70,000 £49,375
90th Percentile £60,000 - £64,225
UK median annual salary £44,927 £40,000 £41,750
% change year-on-year +12.32% -4.19% -11.17%

All Process & Methodology Skills
Work from Home

SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 13,242 15,566 19,692
As % of all permanent jobs with a WFH option 88.14% 93.33% 94.03%
Number of salaries quoted 8,377 9,229 15,874
10th Percentile £30,000 £36,250 £36,250
25th Percentile £41,250 £46,250 £46,250
Median annual salary (50th Percentile) £60,000 £62,500 £60,000
Median % change year-on-year -4.00% +4.17% -4.00%
75th Percentile £80,000 £81,250 £80,000
90th Percentile £100,000 £100,000 £97,500
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

SEO
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of permanent IT job postings citing SEO and offering remote or hybrid work options relative to all permanent IT jobs advertised.

SEO job vacancy trend for remote/hybrid jobs

SEO
Salary Trend for Remote/Hybrid Jobs

Salary distribution trend for jobs with remote/hybrid work options citing SEO.

Salary distribution trend for jobs with remote/hybrid work options citing SEO

SEO
Salary Histogram for Remote/Hybrid Jobs

Salary distribution for jobs with remote/hybrid work options citing SEO over the 6 months to 4 January 2026.

SEO salary histogram for jobs with remote/hybrid work options

SEO
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (17.54%) WordPress
2 29 (16.96%) CMS
3 8 (4.68%) Drupal
4 4 (2.34%) Umbraco
5 3 (1.75%) Headless CMS
6 2 (1.17%) Confluence
6 2 (1.17%) EPiServer
7 1 (0.58%) DNN
7 1 (0.58%) Sitecore CMS
Applications
1 20 (11.70%) Photoshop
2 8 (4.68%) Adobe Premiere
3 6 (3.51%) Adobe Creative Suite
3 6 (3.51%) Adobe Illustrator
4 5 (2.92%) Chatbot
5 4 (2.34%) Microsoft Excel
5 4 (2.34%) SketchUp
6 3 (1.75%) Elementor
6 3 (1.75%) Spreadsheet
7 2 (1.17%) Microsoft Office
8 1 (0.58%) Acrobat
8 1 (0.58%) GIMP
8 1 (0.58%) InDesign
8 1 (0.58%) Trello
Business Applications
1 26 (15.20%) Shopify
2 10 (5.85%) Magento
3 2 (1.17%) Dynamics GP
4 1 (0.58%) Dynamics CRM
4 1 (0.58%) Payment Gateway
Cloud Services
1 46 (26.90%) Google Analytics
2 23 (13.45%) Google Ads
3 16 (9.36%) SaaS
4 14 (8.19%) Figma
5 12 (7.02%) AWS
6 11 (6.43%) Azure
7 9 (5.26%) Serverless
8 8 (4.68%) Google Tag Manager
9 7 (4.09%) Adobe Analytics
10 6 (3.51%) Amazon CloudWatch
10 6 (3.51%) Amazon S3
10 6 (3.51%) GitHub
10 6 (3.51%) OpenShift
10 6 (3.51%) Vercel
11 5 (2.92%) Adobe Creative Cloud
11 5 (2.92%) Kontent
12 4 (2.34%) GCP
13 3 (1.75%) Amazon ECS
13 3 (1.75%) Amazon SageMaker
13 3 (1.75%) AWS Lambda
Communications & Networking
1 2 (1.17%) Broadband
2 1 (0.58%) Wireless
Database & Business Intelligence
1 15 (8.77%) Metadata
2 14 (8.19%) Looker
3 6 (3.51%) PostgreSQL
3 6 (3.51%) SQL Server
4 4 (2.34%) BigQuery
4 4 (2.34%) Tableau
5 3 (1.75%) DB2
5 3 (1.75%) Delta Lake
5 3 (1.75%) NoSQL
5 3 (1.75%) Parquet
6 1 (0.58%) MySQL
6 1 (0.58%) Power BI
Development Applications
1 10 (5.85%) Git
2 9 (5.26%) Storybook
3 6 (3.51%) Cucumber
3 6 (3.51%) GitLab
3 6 (3.51%) Jenkins
3 6 (3.51%) JUnit
3 6 (3.51%) Selenium
4 3 (1.75%) Cypress.io
5 2 (1.17%) Grunt
5 2 (1.17%) gulp
5 2 (1.17%) webpack
6 1 (0.58%) JIRA
6 1 (0.58%) Pivotal Tracker
General
1 102 (59.65%) Marketing
2 49 (28.65%) Social Skills
3 23 (13.45%) Organisational Skills
4 22 (12.87%) Advertising
4 22 (12.87%) Analytical Skills
5 18 (10.53%) Finance
6 13 (7.60%) Brand Awareness
7 11 (6.43%) Inclusion and Diversity
8 6 (3.51%) Retail
9 3 (1.75%) Legal
9 3 (1.75%) Multimedia
9 3 (1.75%) Public Sector
10 2 (1.17%) Billing
10 2 (1.17%) Dutch Language
10 2 (1.17%) French Language
10 2 (1.17%) Games
10 2 (1.17%) German Language
10 2 (1.17%) Italian Language
10 2 (1.17%) Police
10 2 (1.17%) Publishing
Job Titles
1 43 (25.15%) Senior
2 20 (11.70%) Marketing Manager
2 20 (11.70%) Senior Manager
3 19 (11.11%) Developer
4 15 (8.77%) SEO Manager
5 14 (8.19%) Account Manager
5 14 (8.19%) E-Commerce Manager
5 14 (8.19%) Senior Technical Manager
5 14 (8.19%) Technical Manager
6 13 (7.60%) Senior Account Manager
6 13 (7.60%) Senior SEO Manager
6 13 (7.60%) SEO Account Manager
6 13 (7.60%) Technical Account Manager
7 9 (5.26%) Digital Marketing Manager
7 9 (5.26%) Front-End Engineer (Client-Side Engineer)
7 9 (5.26%) Senior Developer
8 8 (4.68%) Marketing Executive
8 8 (4.68%) Software Developer
9 7 (4.09%) Digital Developer
10 6 (3.51%) Senior Software Developer
Libraries, Frameworks & Software Standards
1 27 (15.79%) HTML
2 20 (11.70%) CSS
3 15 (8.77%) React
4 13 (7.60%) Next.js
5 10 (5.85%) Node.js
6 6 (3.51%) Django
6 6 (3.51%) Elastic Stack
6 6 (3.51%) Flask
6 6 (3.51%) JSON
6 6 (3.51%) JSON-LD
6 6 (3.51%) pytest
6 6 (3.51%) Spring
6 6 (3.51%) Spring Boot
7 5 (2.92%) RESTful
8 4 (2.34%) GraphQL
8 4 (2.34%) HTML5
9 3 (1.75%) Jest
9 3 (1.75%) Playwright
9 3 (1.75%) PySpark
9 3 (1.75%) Tailwind CSS
Miscellaneous
1 34 (19.88%) Social Media
2 22 (12.87%) Blog
3 9 (5.26%) Self-Motivation
4 8 (4.68%) Photography
5 6 (3.51%) Algorithms
5 6 (3.51%) Analytical Mindset
5 6 (3.51%) Cloud Native
5 6 (3.51%) Legacy Systems
6 5 (2.92%) Educational Technology
6 5 (2.92%) Low-Code
6 5 (2.92%) Mobile App
6 5 (2.92%) Video Editing
6 5 (2.92%) Web Conferencing
7 4 (2.34%) Digital Media
8 3 (1.75%) Graphic Design
9 2 (1.17%) Driving Licence
9 2 (1.17%) Onboarding
10 1 (0.58%) Animation
10 1 (0.58%) Product Ownership
10 1 (0.58%) Sports Betting
Processes & Methodologies
1 76 (44.44%) Analytics
2 52 (30.41%) Digital Marketing
3 49 (28.65%) User Experience
4 48 (28.07%) E-Commerce
5 33 (19.30%) B2B
5 33 (19.30%) Pay per click
6 28 (16.37%) Marketing Strategy
7 24 (14.04%) AI
8 23 (13.45%) Agile
9 22 (12.87%) Problem-Solving
10 21 (12.28%) CI/CD
10 21 (12.28%) Email Marketing
11 20 (11.70%) Content Management
12 17 (9.94%) Content Strategy
12 17 (9.94%) Conversion Rate Optimisation
12 17 (9.94%) Storytelling
13 16 (9.36%) Budget Management
14 15 (8.77%) Actionable Insight
14 15 (8.77%) Digital Strategy
14 15 (8.77%) Test Automation
Programming Languages
1 19 (11.11%) JavaScript
2 15 (8.77%) TypeScript
3 11 (6.43%) Python
4 8 (4.68%) SQL
5 7 (4.09%) Java
6 6 (3.51%) Delphi
7 4 (2.34%) PHP
8 3 (1.75%) Scala
9 1 (0.58%) C#
Qualifications
1 7 (4.09%) DBS Check
2 4 (2.34%) Degree
3 3 (1.75%) BPSS Clearance
3 3 (1.75%) Security Cleared
Quality Assurance & Compliance
1 34 (19.88%) Accessibility
2 9 (5.26%) WCAG
3 4 (2.34%) Data Quality
3 4 (2.34%) GDPR
4 3 (1.75%) QA
5 1 (0.58%) Actionable Recommendations
5 1 (0.58%) PCI DSS
5 1 (0.58%) PERC
System Software
1 6 (3.51%) Docker
Systems Management
1 6 (3.51%) Grafana
1 6 (3.51%) Kubernetes
2 3 (1.75%) Control-M
2 3 (1.75%) Terraform
Vendors
1 79 (46.20%) Google
2 25 (14.62%) Adobe
3 20 (11.70%) Screaming Frog
4 15 (8.77%) Salesforce
5 13 (7.60%) TikTok
6 10 (5.85%) Microsoft
7 8 (4.68%) Ahrefs
7 8 (4.68%) Instagram
7 8 (4.68%) Pardot
8 7 (4.09%) HubSpot
8 7 (4.09%) YouTube
9 6 (3.51%) Facebook
9 6 (3.51%) Oracle
10 5 (2.92%) Apple
11 4 (2.34%) Sage
12 3 (1.75%) BMC
12 3 (1.75%) Hotjar
12 3 (1.75%) IBM
12 3 (1.75%) Talend
13 2 (1.17%) Optimizely