Customer Relationship Management (CRM)
UK

The following table provides summary statistics for contract job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited CRM over the 6 months to 21 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
21 May 2024
Same period 2023 Same period 2022
Rank 106 136 119
Rank change year-on-year +30 -17 -9
Contract jobs citing CRM 886 1,102 1,983
As % of all contract jobs advertised in the UK 2.09% 1.94% 2.25%
As % of the Processes & Methodologies category 2.42% 2.16% 2.48%
Number of daily rates quoted 568 767 1,366
10th Percentile £325 £369 £373
25th Percentile £413 £450 £438
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - +10.53%
75th Percentile £600 £638 £631
90th Percentile £675 £738 £725
UK excluding London median daily rate £500 £520 £500
% change year-on-year -3.85% +4.00% +11.11%
Number of hourly rates quoted 24 23 26
10th Percentile £12.20 £13.00 -
25th Percentile £13.00 £15.23 £16.25
Median hourly rate £13.50 £20.00 £16.50
Median % change year-on-year -32.50% +21.21% +26.92%
75th Percentile £27.63 £31.69 £21.69
90th Percentile £61.98 £47.80 £41.75
UK excluding London median hourly rate £13.19 £18.50 £16.50
% change year-on-year -28.73% +12.12% +26.92%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 36,539 50,904 80,008
As % of all contract IT jobs advertised in the UK 86.04% 89.75% 90.61%
Number of daily rates quoted 23,560 35,264 56,167
10th Percentile £300 £325 £344
25th Percentile £413 £440 £430
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +7.07%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £480
% change year-on-year - +4.17% +9.09%
Number of hourly rates quoted 2,438 1,684 1,915
10th Percentile £12.75 £10.63 £12.50
25th Percentile £16.00 £15.75 £15.52
Median hourly rate £36.27 £36.00 £25.68
Median % change year-on-year +0.76% +40.19% +7.00%
75th Percentile £60.00 £65.00 £49.51
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £38.00 £35.00 £20.00
% change year-on-year +8.57% +75.00% -6.21%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing CRM.

Daily rate trend for CRM in the UK

CRM
Daily Rate Histogram

Daily rate distribution for jobs citing CRM over the 6 months to 21 May 2024.

Daily rate histogram for CRM in the UK

CRM
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing CRM.

Hourly rate trend for CRM in the UK

CRM
Hourly Rate Histogram

Hourly rate distribution of jobs citing CRM over the 6 months to 21 May 2024.

Hourly rate histogram for CRM in the UK

CRM
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing CRM within the UK over the 6 months to 21 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +31 756 £500 -4.76% 1,330
UK excluding London +10 385 £500 -3.85% 930
London +32 381 £513 -8.89% 411
Work from Home +37 364 £500 - 595
South East -22 111 £500 -4.76% 243
North of England +31 108 £500 - 266
Midlands +3 66 £545 +6.34% 194
North West +18 58 £500 - 152
South West +35 56 £500 - 92
West Midlands 0 54 £545 +7.65% 104
Yorkshire +27 43 £513 -5.75% 84
Scotland +46 37 £500 - 32
East of England +28 29 £425 -15.00% 83
East Midlands +16 12 £500 +2.56% 89
Wales +17 6 £200 -57.89% 30
North East +9 6 £533 +12.11% 33

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (2.71%) SharePoint
2 20 (2.26%) CMS
3 8 (0.90%) SAS
4 6 (0.68%) Confluence
4 6 (0.68%) Microsoft Exchange
5 4 (0.45%) Adobe Experience Manager
6 3 (0.34%) govService
7 2 (0.23%) Apache Spark
7 2 (0.23%) Headless CMS
8 1 (0.11%) Anypoint
8 1 (0.11%) Apache
8 1 (0.11%) Apache Airflow
8 1 (0.11%) BizTalk Server
8 1 (0.11%) Cloud Foundry
8 1 (0.11%) Moodle
8 1 (0.11%) MQSeries
8 1 (0.11%) NetWeaver
8 1 (0.11%) Sitecore CMS
Applications
1 35 (3.95%) Microsoft Excel
2 16 (1.81%) Microsoft Office
3 11 (1.24%) Chatbot
4 10 (1.13%) MS Visio
5 6 (0.68%) Microsoft PowerPoint
6 3 (0.34%) Photoshop
6 3 (0.34%) Spreadsheet
7 2 (0.23%) Microsoft Project
Business Applications
1 292 (32.96%) Dynamics CRM
2 46 (5.19%) Salesforce CRM
3 19 (2.14%) SAP S/4HANA
4 14 (1.58%) NetSuite
5 9 (1.02%) SAP CRM
5 9 (1.02%) Shopify
6 7 (0.79%) SAP SD
7 6 (0.68%) Siebel CRM
8 5 (0.56%) Dynamics AX
9 4 (0.45%) Oracle Applications
10 3 (0.34%) Adobe Campaign
10 3 (0.34%) SAP Hybris
10 3 (0.34%) SAP PM
11 2 (0.23%) JDE OneWorld
11 2 (0.23%) Magento
11 2 (0.23%) Oracle Payables
11 2 (0.23%) Oracle Receivables
11 2 (0.23%) PeopleSoft CRM
11 2 (0.23%) SAP ERP
11 2 (0.23%) SAP IS-U
Cloud Services
1 205 (23.14%) Dynamics 365
2 190 (21.44%) Azure
3 138 (15.58%) Power Platform
4 55 (6.21%) Power Automate
5 49 (5.53%) Azure DevOps
6 42 (4.74%) Microsoft 365
7 41 (4.63%) AWS
8 39 (4.40%) PowerApps
9 30 (3.39%) SaaS
10 24 (2.71%) Serverless
11 21 (2.37%) GCP
12 16 (1.81%) Azure Data Factory
13 15 (1.69%) Salesforce Sales Cloud
14 14 (1.58%) Salesforce Service Cloud
15 12 (1.35%) Azure Functions
15 12 (1.35%) Cloud Computing
16 11 (1.24%) GitHub
16 11 (1.24%) OCI
16 11 (1.24%) PaaS
16 11 (1.24%) Twilio
Communications & Networking
1 13 (1.47%) VoIP
2 11 (1.24%) CTI
2 11 (1.24%) Internet
3 9 (1.02%) Wi-Fi
4 6 (0.68%) WAN
5 5 (0.56%) Intranet
5 5 (0.56%) VPN
6 4 (0.45%) MPLS
6 4 (0.45%) SMS
7 3 (0.34%) ADSL
7 3 (0.34%) Broadband
7 3 (0.34%) Ethernet
7 3 (0.34%) Firewall
7 3 (0.34%) LAN
7 3 (0.34%) PSTN
8 2 (0.23%) Softphone
8 2 (0.23%) Wireless
9 1 (0.11%) DHCP
9 1 (0.11%) FTP
9 1 (0.11%) TCP/IP
Database & Business Intelligence
1 78 (8.80%) Power BI
2 31 (3.50%) Data Warehouse
3 30 (3.39%) Tableau
4 27 (3.05%) SQL Server
5 20 (2.26%) Data Lake
6 15 (1.69%) NoSQL
6 15 (1.69%) SQL Server Integration Services
7 12 (1.35%) MySQL
7 12 (1.35%) Relational Database
8 10 (1.13%) GIS
9 6 (0.68%) DynamoDB
10 4 (0.45%) Data Mining
10 4 (0.45%) Oracle Reports
10 4 (0.45%) PostgreSQL
10 4 (0.45%) Siebel EIM
11 3 (0.34%) Big Data
11 3 (0.34%) Data Mart
11 3 (0.34%) SAP HANA
11 3 (0.34%) SAS Enterprise Guide
11 3 (0.34%) SQL Server Reporting Services
Development Applications
1 54 (6.09%) JIRA
2 12 (1.35%) Visual Studio Code
3 11 (1.24%) Jenkins
4 10 (1.13%) GitLab
5 9 (1.02%) ERwin
6 8 (0.90%) Git
7 7 (0.79%) SQL Server Management Studio (SSMS)
8 6 (0.68%) Selenium
9 5 (0.56%) CircleCI
10 4 (0.45%) JUnit
10 4 (0.45%) REST Assured
10 4 (0.45%) TestNG
10 4 (0.45%) Zephyr
11 3 (0.34%) JMeter
11 3 (0.34%) Maven
11 3 (0.34%) SoapUI
11 3 (0.34%) Team Foundation Server
11 3 (0.34%) TestComplete
12 2 (0.23%) NUnit
12 2 (0.23%) Visual Studio
General
1 284 (32.05%) Social Skills
2 174 (19.64%) Finance
3 151 (17.04%) Marketing
4 67 (7.56%) Retail
5 58 (6.55%) Analytical Skills
6 49 (5.53%) Public Sector
7 39 (4.40%) Billing
8 33 (3.72%) Telecoms
9 24 (2.71%) Banking
9 24 (2.71%) Local Government
10 21 (2.37%) Manufacturing
11 17 (1.92%) Legal
12 14 (1.58%) Back Office
13 13 (1.47%) Influencing Skills
14 12 (1.35%) Organisational Skills
15 11 (1.24%) Law
16 10 (1.13%) Inclusion and Diversity
16 10 (1.13%) Pharmaceutical
17 9 (1.02%) Presentation Skills
18 6 (0.68%) Documentation Skills
Job Titles
1 165 (18.62%) Analyst
2 130 (14.67%) Architect
3 126 (14.22%) Developer
4 96 (10.84%) Consultant
5 88 (9.93%) Business Analyst
6 87 (9.82%) Project Manager
7 77 (8.69%) Senior
8 58 (6.55%) Solutions Architect
9 56 (6.32%) Lead
10 38 (4.29%) CRM Consultant
11 30 (3.39%) Dynamics 365 Consultant
12 28 (3.16%) CRM Analyst
12 28 (3.16%) Data Analyst
13 27 (3.05%) CRM Manager
14 24 (2.71%) Salesforce Developer
15 22 (2.48%) Dynamics CRM Consultant
15 22 (2.48%) Functional Consultant
16 21 (2.37%) CRM Business Analyst
16 21 (2.37%) Dynamics 365 Architect
16 21 (2.37%) Microsoft Developer
Libraries, Frameworks & Software Standards
1 52 (5.87%) .NET
2 27 (3.05%) JSON
3 26 (2.93%) Lightning Web Components
3 26 (2.93%) Middleware
4 23 (2.60%) HTML
4 23 (2.60%) Web Services
5 21 (2.37%) Node.js
6 19 (2.14%) CSS
6 19 (2.14%) XML
7 18 (2.03%) REST
8 17 (1.92%) .NET Framework
9 14 (1.58%) React
10 11 (1.24%) jQuery
11 10 (1.13%) RESTful
12 9 (1.02%) SOAP
13 8 (0.90%) Microsoft Graph
13 8 (0.90%) React Native
14 7 (0.79%) Entity Framework
14 7 (0.79%) Microsoft Enterprise Library
14 7 (0.79%) WCF
Miscellaneous
1 58 (6.55%) Management Information System
2 55 (6.21%) Product Ownership
3 38 (4.29%) Cyber Defence
4 37 (4.18%) Cyber Kill Chain
5 36 (4.06%) Cyber Threat
6 32 (3.61%) Legacy Systems
7 20 (2.26%) Marketing Technology
8 16 (1.81%) IVR
9 13 (1.47%) Enterprise Software
10 12 (1.35%) Virtual Team
11 11 (1.24%) Data Protection Act
12 10 (1.13%) Social Media
13 8 (0.90%) Onboarding
14 7 (0.79%) Data Structures
14 7 (0.79%) Digital Signage
14 7 (0.79%) EPoS
14 7 (0.79%) Self-Motivation
15 6 (0.68%) Life Science
15 6 (0.68%) Security Operations Centre
16 5 (0.56%) Public Cloud
Operating Systems
1 11 (1.24%) Windows
2 7 (0.79%) Apple iOS
2 7 (0.79%) Windows 10
2 7 (0.79%) Windows 7
3 2 (0.23%) Windows Server
4 1 (0.11%) Linux
4 1 (0.11%) Mac OS
4 1 (0.11%) Unix
Processes & Methodologies
1 239 (26.98%) Agile
2 136 (15.35%) Migration
3 108 (12.19%) DevOps
4 107 (12.08%) Problem-Solving
5 104 (11.74%) Stakeholder Management
6 97 (10.95%) Business Intelligence
7 95 (10.72%) Customer Service
8 91 (10.27%) ERP
9 87 (9.82%) Data Migration
10 82 (9.26%) Analytics
11 74 (8.35%) Data Modelling
12 73 (8.24%) Scrum
13 71 (8.01%) Project Management
14 60 (6.77%) Use Case
15 56 (6.32%) Case Management
16 55 (6.21%) Customer Experience
17 54 (6.09%) E-Commerce
17 54 (6.09%) Roadmaps
18 51 (5.76%) Project Delivery
19 50 (5.64%) Mentoring
Programming Languages
1 125 (14.11%) SQL
2 76 (8.58%) JavaScript
3 49 (5.53%) C#
4 29 (3.27%) Python
5 26 (2.93%) Apex Code
5 26 (2.93%) Java
6 19 (2.14%) PL/SQL
7 16 (1.81%) TypeScript
8 12 (1.35%) SOQL
9 5 (0.56%) PowerShell
10 4 (0.45%) R
10 4 (0.45%) T-SQL
11 2 (0.23%) C
11 2 (0.23%) PHP
11 2 (0.23%) Scala
12 1 (0.11%) Bash
12 1 (0.11%) Data Analysis Expressions
12 1 (0.11%) F#
12 1 (0.11%) Go
12 1 (0.11%) Kotlin
Qualifications
1 74 (8.35%) Degree
2 69 (7.79%) Security Cleared
3 38 (4.29%) DV Cleared
4 22 (2.48%) SC Cleared
5 20 (2.26%) Master's Degree
6 14 (1.58%) Microsoft Certification
7 13 (1.47%) Azure Certification
7 13 (1.47%) Computer Science Degree
8 10 (1.13%) AWS Certification
9 9 (1.02%) AWS Certified Solutions Architect
10 8 (0.90%) PMP
11 7 (0.79%) PMI Certification
12 6 (0.68%) BPSS Clearance
13 4 (0.45%) ISTQB
14 3 (0.34%) BC Cleared
15 2 (0.23%) CBAP
15 2 (0.23%) ISEB
15 2 (0.23%) ISTQB Foundation Certification
15 2 (0.23%) PRINCE2 Certification
15 2 (0.23%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 54 (6.09%) Data Quality
2 48 (5.42%) QA
3 40 (4.51%) GDPR
4 39 (4.40%) NIST
5 37 (4.18%) NIST 800
6 16 (1.81%) PCI DSS
7 15 (1.69%) SLA
8 8 (0.90%) HIPAA
8 8 (0.90%) PMO
8 8 (0.90%) SOC 2
9 7 (0.79%) Accessibility
10 3 (0.34%) ISO 20022
11 2 (0.23%) Actionable Recommendations
11 2 (0.23%) Disclosure Scotland
11 2 (0.23%) P3O
12 1 (0.11%) DICOM
12 1 (0.11%) GxP
12 1 (0.11%) HL7
12 1 (0.11%) ISO/IEC 27001
System Software
1 18 (2.03%) Active Directory
2 4 (0.45%) Docker
3 1 (0.11%) Firmware
Systems Management
1 5 (0.56%) Kubernetes
2 3 (0.34%) Single Sign-On
3 2 (0.23%) Active Directory Federation Services
3 2 (0.23%) Kibana
3 2 (0.23%) Terraform
4 1 (0.11%) Amdocs OSS
4 1 (0.11%) logstash
4 1 (0.11%) Microsoft Intune
4 1 (0.11%) Systems Management Server (SMS)
Vendors
1 267 (30.14%) Microsoft
2 153 (17.27%) Salesforce
3 72 (8.13%) SAP
4 37 (4.18%) Oracle
5 21 (2.37%) Avaloq
5 21 (2.37%) Google
6 16 (1.81%) Cisco
7 15 (1.69%) Adobe
7 15 (1.69%) Salesforce Marketing Cloud
8 12 (1.35%) Pardot
9 11 (1.24%) Avaya
9 11 (1.24%) Genesys
9 11 (1.24%) Informatica
9 11 (1.24%) MuleSoft
10 10 (1.13%) HubSpot
11 9 (1.02%) Siebel
12 7 (0.79%) Marketo
13 6 (0.68%) Databricks
13 6 (0.68%) Sage
14 5 (0.56%) Cognizant