Google
UK
The table below provides summary statistics for contract job vacancies requiring knowledge or experience of Google products and/or services. It includes a benchmarking guide to contractor rates offered in vacancies that cited Google over the 6 months leading up to 15 August 2025, comparing them to the same period in the previous two years.
The figures below represent the IT contractor job market in general and are not representative of contractor rates within Google.
| 6 months to 15 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 102 | 107 | 110 |
| Rank change year-on-year | +5 | +3 | -7 |
| Contract jobs citing Google | 834 | 815 | 1,192 |
| As % of all contract jobs advertised in the UK | 2.53% | 2.10% | 2.29% |
| As % of the Vendors category | 5.34% | 4.80% | 5.15% |
| Number of daily rates quoted | 486 | 477 | 826 |
| 10th Percentile | £244 | £300 | £266 |
| 25th Percentile | £375 | £413 | £413 |
| Median daily rate (50th Percentile) | £483 | £535 | £550 |
| Median % change year-on-year | -9.81% | -2.73% | -4.35% |
| 75th Percentile | £600 | £675 | £686 |
| 90th Percentile | £700 | £765 | £763 |
| UK excluding London median daily rate | £450 | £464 | £450 |
| % change year-on-year | -2.96% | +3.06% | -10.00% |
| Number of hourly rates quoted | 63 | 68 | 34 |
| 10th Percentile | £15.50 | £22.00 | £13.31 |
| 25th Percentile | £16.95 | £31.25 | £23.40 |
| Median hourly rate | £21.28 | £70.00 | £37.28 |
| Median % change year-on-year | -69.60% | +87.79% | +6.50% |
| 75th Percentile | £37.38 | - | £57.81 |
| 90th Percentile | £54.70 | - | £63.13 |
| UK excluding London median hourly rate | £18.82 | £70.00 | £32.66 |
| % change year-on-year | -73.11% | +114.33% | -6.69% |
All Vendors
UK
Google falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring knowledge or experience of all vendor products and services.
| Contract vacancies with a requirement for knowledge or experience of vendor products and services | 15,625 | 16,987 | 23,135 |
| As % of all contract IT jobs advertised in the UK | 47.34% | 43.73% | 44.38% |
| Number of daily rates quoted | 9,529 | 10,599 | 15,065 |
| 10th Percentile | £275 | £286 | £263 |
| 25th Percentile | £400 | £413 | £413 |
| Median daily rate (50th Percentile) | £500 | £525 | £525 |
| Median % change year-on-year | -4.76% | - | - |
| 75th Percentile | £613 | £625 | £638 |
| 90th Percentile | £700 | £730 | £738 |
| UK excluding London median daily rate | £478 | £500 | £500 |
| % change year-on-year | -4.45% | - | +5.26% |
| Number of hourly rates quoted | 824 | 837 | 652 |
| 10th Percentile | £14.34 | £13.67 | £15.00 |
| 25th Percentile | £17.30 | £15.62 | £18.50 |
| Median hourly rate | £25.15 | £29.00 | £39.60 |
| Median % change year-on-year | -13.28% | -26.77% | +80.00% |
| 75th Percentile | £47.12 | £61.60 | £63.00 |
| 90th Percentile | £67.85 | £70.00 | £73.75 |
| UK excluding London median hourly rate | £22.00 | £28.00 | £32.00 |
| % change year-on-year | -21.43% | -12.50% | +61.53% |
Google
Job Vacancy Trend
Job postings citing Google as a proportion of all IT jobs advertised.
Google
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Google.
Google
Daily Rate Histogram
Daily rate distribution for jobs citing Google over the 6 months to 15 August 2025.
Google
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Google.
Google
Hourly Rate Histogram
Hourly rate distribution of jobs citing Google over the 6 months to 15 August 2025.
Google
Top 17 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google within the UK over the 6 months to 15 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +12 | 741 | £495 | -10.00% | 1,899 |
| London | +5 | 417 | £500 | -13.04% | 1,261 |
| UK excluding London | +27 | 341 | £450 | -2.96% | 813 |
| Work from Home | +1 | 221 | £500 | -1.38% | 928 |
| North of England | +13 | 134 | £470 | -7.30% | 247 |
| South East | +44 | 95 | £413 | +8.55% | 254 |
| North West | +24 | 65 | £575 | +15.00% | 137 |
| Yorkshire | +2 | 65 | £447 | -12.35% | 103 |
| South West | -1 | 31 | £373 | -17.22% | 68 |
| Midlands | +5 | 26 | £400 | -33.33% | 93 |
| East of England | +25 | 24 | £493 | +21.23% | 63 |
| Scotland | +3 | 20 | £450 | +25.00% | 36 |
| West Midlands | -1 | 18 | £400 | -15.79% | 55 |
| Wales | +7 | 15 | £469 | +1.90% | 17 |
| East Midlands | +6 | 7 | £379 | -43.85% | 37 |
| North East | -1 | 4 | £625 | +26.26% | 13 |
| Northern Ireland | - | 1 | £281 | - | 43 |
Google
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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