A/B Testing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for A/B Testing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited A/B Testing over the 6 months to 14 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
14 May 2024
Same period 2023 Same period 2022
Rank 726 765 533
Rank change year-on-year +39 -232 +75
Permanent jobs citing A/B Testing 170 210 1,007
As % of all permanent jobs advertised in the UK 0.17% 0.21% 0.63%
As % of the Processes & Methodologies category 0.20% 0.22% 0.66%
Number of salaries quoted 132 108 178
10th Percentile £31,250 £33,200 £40,000
25th Percentile £36,250 £44,375 £50,000
Median annual salary (50th Percentile) £50,000 £56,000 £65,000
Median % change year-on-year -10.71% -13.85% +23.81%
75th Percentile £63,750 £76,250 £82,500
90th Percentile £89,250 £82,500 £88,250
UK excluding London median annual salary £37,500 £50,000 £50,750
% change year-on-year -25.00% -1.48% +19.41%

All Process and Methodology Skills
UK

A/B Testing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,701 95,929 153,018
As % of all permanent jobs advertised in the UK 85.52% 95.60% 95.73%
Number of salaries quoted 59,701 56,502 82,944
10th Percentile £29,000 £34,000 £33,740
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

A/B Testing
Job Vacancy Trend

Job postings citing A/B Testing as a proportion of all IT jobs advertised.

Job vacancy trend for A/B Testing in the UK

A/B Testing
Salary Trend

3-month moving average salary quoted in jobs citing A/B Testing.

Salary trend for A/B Testing in the UK

A/B Testing
Salary Histogram

Salary distribution for jobs citing A/B Testing over the 6 months to 14 May 2024.

Salary histogram for A/B Testing in the UK

A/B Testing
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing A/B Testing within the UK over the 6 months to 14 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +58 169 £50,000 -12.66% 110
UK excluding London +43 117 £37,500 -25.00% 51
Work from Home +51 70 £37,500 -31.82% 55
London +48 50 £70,000 +12.00% 60
South East +26 42 £37,500 -16.67% 10
North of England +49 40 £45,000 -25.00% 26
North West +19 27 £53,750 -17.31% 21
South West -8 21 £32,500 -35.00% 3
Yorkshire +88 13 £26,500 -11.67% 2
Midlands +14 13 £50,000 +40.85% 9
West Midlands +14 12 £50,000 +40.85% 4
Scotland - 1 £45,000 - 1
East Midlands - 1 £52,500 - 5

A/B Testing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (8.24%) CMS
2 5 (2.94%) WordPress
3 1 (0.59%) SAS
Applications
1 9 (5.29%) Microsoft Excel
2 3 (1.76%) Microsoft Office
3 2 (1.18%) Microsoft PowerPoint
3 2 (1.18%) Trello
Business Applications
1 18 (10.59%) Shopify
2 16 (9.41%) Magento
Cloud Services
1 37 (21.76%) Google Analytics
2 23 (13.53%) Power Platform
3 13 (7.65%) Adobe Analytics
4 9 (5.29%) AWS
5 8 (4.71%) Google Ads
6 6 (3.53%) SaaS
7 5 (2.94%) Google Data Studio
8 4 (2.35%) Amazon Kinesis
8 4 (2.35%) Amazon S3
8 4 (2.35%) Contentsquare
9 3 (1.76%) GCP
9 3 (1.76%) Google Tag Manager
10 2 (1.18%) Adobe Creative Cloud
10 2 (1.18%) Figma
10 2 (1.18%) Microsoft Advertising
11 1 (0.59%) Google Sheets
11 1 (0.59%) Pendo
Communications & Networking
1 2 (1.18%) HTTP
Database & Business Intelligence
1 23 (13.53%) Power BI
2 13 (7.65%) Tableau
3 12 (7.06%) Looker
4 6 (3.53%) Big Data
5 5 (2.94%) Data Warehouse
5 5 (2.94%) Redis
6 4 (2.35%) Amazon Athena
6 4 (2.35%) Amazon Aurora
6 4 (2.35%) Amazon QuickSight
6 4 (2.35%) Amazon Redshift
6 4 (2.35%) DynamoDB
6 4 (2.35%) NoSQL
6 4 (2.35%) PostgreSQL
6 4 (2.35%) QlikView
7 3 (1.76%) BigQuery
7 3 (1.76%) Power Query
8 1 (0.59%) MariaDB
8 1 (0.59%) MySQL
8 1 (0.59%) Relational Database
Development Applications
1 5 (2.94%) JIRA
2 4 (2.35%) Gatling
2 4 (2.35%) Git
3 2 (1.18%) Visual Website Optimizer
4 1 (0.59%) Cypress.io
4 1 (0.59%) Jasmine
4 1 (0.59%) Storybook
General
1 96 (56.47%) Marketing
2 63 (37.06%) Analytical Skills
3 45 (26.47%) Social Skills
4 33 (19.41%) Retail
5 28 (16.47%) Finance
6 16 (9.41%) Brand Awareness
6 16 (9.41%) Telecoms
7 8 (4.71%) Publishing
8 7 (4.12%) Billing
8 7 (4.12%) Presentation Skills
9 6 (3.53%) Advertising
10 5 (2.94%) Electronics
10 5 (2.94%) Inclusion and Diversity
11 4 (2.35%) Banking
11 4 (2.35%) Games
11 4 (2.35%) Organisational Skills
11 4 (2.35%) Public Sector
12 1 (0.59%) Automotive
12 1 (0.59%) Legal
12 1 (0.59%) Manufacturing
Job Titles
1 42 (24.71%) Senior
2 21 (12.35%) Analyst
3 20 (11.76%) Developer
4 19 (11.18%) Administrator
5 16 (9.41%) E-Commerce Manager
6 15 (8.82%) E-Commerce Administrator
6 15 (8.82%) Web Administrator
7 14 (8.24%) Customer Experience Manager
8 13 (7.65%) Consultant
8 13 (7.65%) Digital Analyst
9 10 (5.88%) Product Manager
9 10 (5.88%) Senior Consultant
9 10 (5.88%) Senior Developer
10 9 (5.29%) Front-End Developer (Client-Side Developer)
11 7 (4.12%) Data Scientist
11 7 (4.12%) Senior Manager
12 6 (3.53%) Senior Front-End Developer
13 5 (2.94%) Paid Search Executive
13 5 (2.94%) Senior Analyst
13 5 (2.94%) Senior Data Scientist
Libraries, Frameworks & Software Standards
1 41 (24.12%) CSS
1 41 (24.12%) HTML
2 12 (7.06%) React
3 9 (5.29%) Node.js
4 5 (2.94%) GraphQL
5 4 (2.35%) http4s
5 4 (2.35%) Lambda Expressions
5 4 (2.35%) REST
5 4 (2.35%) Scalaz
5 4 (2.35%) Web Services
6 3 (1.76%) jQuery
6 3 (1.76%) Pandas
6 3 (1.76%) Sass
7 2 (1.18%) DOM
7 2 (1.18%) Next.js
7 2 (1.18%) Tailwind CSS
7 2 (1.18%) XGBoost
8 1 (0.59%) AngularJS
8 1 (0.59%) HTML5
8 1 (0.59%) OOCSS
Miscellaneous
1 23 (13.53%) Product Ownership
2 19 (11.18%) Blog
3 13 (7.65%) Onboarding
4 9 (5.29%) Self-Motivation
5 8 (4.71%) Analytical Mindset
5 8 (4.71%) Media Streaming
6 7 (4.12%) Social Media
7 4 (2.35%) Algorithms
7 4 (2.35%) FMCG
7 4 (2.35%) Marketing Technology
8 2 (1.18%) Digital Media
8 2 (1.18%) Mobile App
8 2 (1.18%) Mobile Games
8 2 (1.18%) Multi-touch
8 2 (1.18%) New Media
9 1 (0.59%) Greenfield Project
9 1 (0.59%) Legacy Code
9 1 (0.59%) Video Editing
9 1 (0.59%) Video on Demand
9 1 (0.59%) Virtual Reality
Operating Systems
1 2 (1.18%) Windows
Processes & Methodologies
1 92 (54.12%) Analytics
2 59 (34.71%) User Experience
3 50 (29.41%) Agile
4 47 (27.65%) E-Commerce
5 42 (24.71%) Conversion Rate Optimisation
5 42 (24.71%) SEO
6 35 (20.59%) B2B
6 35 (20.59%) Digital Marketing
7 32 (18.82%) Customer Experience
8 29 (17.06%) Market Research
9 28 (16.47%) Marketing Strategy
9 28 (16.47%) Problem-Solving
10 27 (15.88%) CRM
11 25 (14.71%) Roadmaps
12 23 (13.53%) Digital Analytics
13 19 (11.18%) Actionable Insight
13 19 (11.18%) Continuous Improvement
13 19 (11.18%) Project Management
14 18 (10.59%) Email Marketing
14 18 (10.59%) Objectives and Key Results
Programming Languages
1 22 (12.94%) Python
2 21 (12.35%) JavaScript
3 19 (11.18%) SQL
4 14 (8.24%) C
5 11 (6.47%) TypeScript
6 9 (5.29%) R
7 6 (3.53%) PHP
8 5 (2.94%) Java
9 4 (2.35%) Scala
Qualifications
1 35 (20.59%) Degree
2 5 (2.94%) Computer Science Degree
3 3 (1.76%) PhD
4 2 (1.18%) ISEB
4 2 (1.18%) ISTQB Foundation Certification
4 2 (1.18%) Master's Degree
5 1 (0.59%) Numerate Degree
Quality Assurance & Compliance
1 13 (7.65%) QA
2 6 (3.53%) Actionable Recommendations
3 3 (1.76%) Accessibility
4 2 (1.18%) GDPR
4 2 (1.18%) ISO 14001
4 2 (1.18%) ISO 9001
4 2 (1.18%) ISO/IEC 27001
4 2 (1.18%) WCAG
System Software
1 1 (0.59%) Docker
Vendors
1 40 (23.53%) Google
2 16 (9.41%) Adobe
3 7 (4.12%) Microsoft
4 5 (2.94%) Glassbox
4 5 (2.94%) Intel
4 5 (2.94%) Salesforce
5 4 (2.35%) HubSpot
5 4 (2.35%) Marketo
6 3 (1.76%) Ahrefs
6 3 (1.76%) Monetate
6 3 (1.76%) Splunk
7 2 (1.18%) Facebook
7 2 (1.18%) Instagram
7 2 (1.18%) Optimizely
7 2 (1.18%) Qubit
7 2 (1.18%) Twitter
8 1 (0.59%) Apple
8 1 (0.59%) Canon
8 1 (0.59%) Hotjar
8 1 (0.59%) SAP