B2B Job Trends in England

Business-to-Business (B2B)
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 82 194 205
Rank change year-on-year +112 +11 +100
Permanent jobs citing B2B 1,380 737 770
As % of all permanent jobs in England 2.63% 1.54% 1.55%
As % of the Processes & Methodologies category 3.23% 1.69% 1.73%
Number of salaries quoted 963 354 625
10th Percentile £27,500 £28,822 £25,000
25th Percentile £31,250 £40,000 £26,500
Median annual salary (50th Percentile) £42,500 £57,500 £42,500
Median % change year-on-year -26.09% +35.29% -34.62%
75th Percentile £57,500 £79,688 £67,500
90th Percentile £88,750 £107,500 £92,000
UK median annual salary £42,500 £55,000 £30,000
% change year-on-year -22.73% +83.33% -53.85%

All Process & Methodology Skills
England

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 42,676 43,550 44,502
As % of all permanent jobs advertised in England 81.20% 90.77% 89.80%
Number of salaries quoted 25,628 21,301 34,459
10th Percentile £28,697 £35,000 £31,250
25th Percentile £37,500 £45,750 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £76,250 £81,250 £80,000
90th Percentile £97,500 £100,000 £98,750
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

B2B
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in England.

B2B job vacancy trend in England

B2B
Salary Trend in England

Salary distribution trend for jobs in England citing B2B.

Salary distribution trend for jobs in England citing B2B

B2B
Salary Histogram in England

Salary distribution for jobs citing B2B in England over the 6 months to 13 January 2026.

Salary histogram for B2B in England

B2B
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the England region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +96 412 £55,000 -21.43% 346
South East +92 294 £40,000 -36.00% 732
Midlands +65 202 £40,000 +38.78% 242
North of England +57 199 £40,000 -20.00% 367
South West +83 171 £30,000 -51.02% 287
West Midlands +71 170 £42,500 +47.46% 86
North West +67 125 £40,000 -27.27% 140
East of England +82 93 £47,500 -17.39% 347
Yorkshire +5 55 £50,000 +33.33% 160
East Midlands -9 32 £30,000 -29.41% 151
North East +6 19 £40,000 -16.23% 69
B2B
UK

B2B
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 24 (1.74%) CMS
2 22 (1.59%) WordPress
3 9 (0.65%) Confluence
4 4 (0.29%) SharePoint
5 3 (0.22%) Microsoft Exchange
6 2 (0.14%) MTS
7 1 (0.072%) Sitecore CMS
7 1 (0.072%) TPMS
Applications
1 69 (5.00%) Microsoft Office
2 47 (3.41%) Microsoft Excel
3 24 (1.74%) Adobe Creative Suite
4 20 (1.45%) Microsoft PowerPoint
5 10 (0.72%) Photoshop
6 6 (0.43%) Adobe Illustrator
6 6 (0.43%) Adobe Premiere
7 4 (0.29%) SketchUp
7 4 (0.29%) Spreadsheet
8 3 (0.22%) Elementor
9 2 (0.14%) Adobe After Effects
9 2 (0.14%) DaVinci Resolve
9 2 (0.14%) Final Cut Pro
9 2 (0.14%) Trello
10 1 (0.072%) Chatbot
10 1 (0.072%) GIMP
10 1 (0.072%) InDesign
10 1 (0.072%) Microsoft Project
10 1 (0.072%) MS Visio
Business Applications
1 18 (1.30%) Salesforce CRM
2 14 (1.01%) Dynamics CRM
3 7 (0.51%) Magento
4 4 (0.29%) Shopify
5 3 (0.22%) NetSuite
5 3 (0.22%) Yoast SEO
6 2 (0.14%) Towers Watson Igloo
7 1 (0.072%) Payment Gateway
Cloud Services
1 278 (20.14%) SaaS
2 55 (3.99%) AWS
3 51 (3.70%) Azure
4 27 (1.96%) GitHub
5 26 (1.88%) Microsoft 365
6 24 (1.74%) Google Ads
7 22 (1.59%) Power Platform
7 22 (1.59%) Serverless
8 20 (1.45%) Google Analytics
9 17 (1.23%) Azure DevOps
9 17 (1.23%) GCP
10 15 (1.09%) Canva
11 12 (0.87%) Entra ID
12 11 (0.80%) Figma
13 10 (0.72%) Amazon S3
13 10 (0.72%) AWS Lambda
14 6 (0.43%) Adobe Creative Cloud
14 6 (0.43%) Dynamics 365
15 5 (0.36%) AWS CloudFormation
15 5 (0.36%) Azure Service Bus
Communications & Networking
1 36 (2.61%) Broadband
2 18 (1.30%) Wi-Fi
3 17 (1.23%) VoIP
4 16 (1.16%) Ethernet
5 12 (0.87%) SD-WAN
6 10 (0.72%) 5G
6 10 (0.72%) DNS
6 10 (0.72%) WAN
7 7 (0.51%) HTTP
7 7 (0.51%) TCP/IP
7 7 (0.51%) VPN
8 6 (0.43%) Internet
9 4 (0.29%) DHCP
9 4 (0.29%) Firewall
9 4 (0.29%) SMTP
9 4 (0.29%) Wireless
10 3 (0.22%) AMQP
10 3 (0.22%) SMS
10 3 (0.22%) Unified Communications
11 1 (0.072%) HTTPS
Database & Business Intelligence
1 22 (1.59%) Power BI
2 18 (1.30%) Looker
3 12 (0.87%) MySQL
4 11 (0.80%) NoSQL
5 7 (0.51%) PostgreSQL
6 6 (0.43%) DynamoDB
7 5 (0.36%) Data Warehouse
8 4 (0.29%) Crystal Reports
8 4 (0.29%) MongoDB
8 4 (0.29%) SQL Server
8 4 (0.29%) Tableau
9 3 (0.22%) Relational Database
10 2 (0.14%) Big Data
10 2 (0.14%) Data Mining
10 2 (0.14%) Metadata
11 1 (0.072%) Amazon Aurora
11 1 (0.072%) Amazon RDS
11 1 (0.072%) Spatial Data
Development Applications
1 39 (2.83%) JIRA
2 22 (1.59%) Git
3 10 (0.72%) LabVIEW
4 5 (0.36%) Bitbucket
4 5 (0.36%) Cypress.io
4 5 (0.36%) GitBook
4 5 (0.36%) git-flow
4 5 (0.36%) Vite
5 3 (0.22%) Snyk
6 1 (0.072%) GCC
General
1 477 (34.57%) Social Skills
2 456 (33.04%) Marketing
3 208 (15.07%) Retail
4 182 (13.19%) Finance
5 170 (12.32%) Analytical Skills
6 143 (10.36%) Inclusion and Diversity
7 111 (8.04%) Telecoms
8 92 (6.67%) Presentation Skills
9 63 (4.57%) Manufacturing
10 58 (4.20%) Electronics
11 57 (4.13%) Advertising
12 55 (3.99%) Public Sector
13 52 (3.77%) Organisational Skills
14 36 (2.61%) French Language
15 32 (2.32%) German Language
16 28 (2.03%) Legal
17 27 (1.96%) Games
18 25 (1.81%) Publishing
19 23 (1.67%) Influencing Skills
20 20 (1.45%) Law
Job Titles
1 179 (12.97%) Senior
2 142 (10.29%) Account Manager
3 110 (7.97%) Sales Executive
4 106 (7.68%) Sales Manager
5 105 (7.61%) Marketing Manager
6 104 (7.54%) Business Manager
7 100 (7.25%) Development Manager
8 96 (6.96%) Senior Manager
9 94 (6.81%) Business Development Manager
10 82 (5.94%) Sales Representative
11 79 (5.72%) Account Executive
12 71 (5.14%) Lead
13 62 (4.49%) Marketing Executive
14 61 (4.42%) Sales Account Manager
15 54 (3.91%) Senior Account Manager
16 46 (3.33%) Senior Sales Manager
17 40 (2.90%) Telesales Representative
18 38 (2.75%) Architect
18 38 (2.75%) Solutions Architect
19 37 (2.68%) Developer
Libraries, Frameworks & Software Standards
1 67 (4.86%) React
2 38 (2.75%) .NET
3 32 (2.32%) CSS
4 30 (2.17%) React Native
5 29 (2.10%) HTML
6 25 (1.81%) Node.js
7 16 (1.16%) REST
8 13 (0.94%) Spring
8 13 (0.94%) Spring Boot
9 12 (0.87%) Kafka
10 11 (0.80%) .NET Core
10 11 (0.80%) Next.js
10 11 (0.80%) RESTful
11 10 (0.72%) Bootstrap
11 10 (0.72%) OAuth
11 10 (0.72%) pytest
12 8 (0.58%) .NET Framework
13 7 (0.51%) Blazor
13 7 (0.51%) XML
14 6 (0.43%) Vue
Miscellaneous
1 177 (12.83%) Self-Motivation
2 170 (12.32%) Onboarding
3 99 (7.17%) Social Media
4 57 (4.13%) Driving Licence
5 41 (2.97%) Web Conferencing
6 34 (2.46%) Blog
7 33 (2.39%) Mobile App
8 31 (2.25%) Cloud Native
9 25 (1.81%) Analytical Mindset
9 25 (1.81%) Product Ownership
10 24 (1.74%) Satnav
11 21 (1.52%) Virtual Team
12 20 (1.45%) GNSS
12 20 (1.45%) Management Information System
12 20 (1.45%) Podcast
13 17 (1.23%) Educational Technology
13 17 (1.23%) Renewable Energy
14 16 (1.16%) Mobile Computing
15 15 (1.09%) Enterprise Software
16 11 (0.80%) Multi-touch
Operating Systems
1 18 (1.30%) Windows
2 14 (1.01%) Linux
3 10 (0.72%) Unix
4 4 (0.29%) Android
4 4 (0.29%) Windows 10
5 1 (0.072%) Apple iOS
Processes & Methodologies
1 347 (25.14%) CRM
2 331 (23.99%) B2B Sales
3 284 (20.58%) Business Development
4 177 (12.83%) Decision-Making
5 170 (12.32%) Lead Generation
6 158 (11.45%) Analytics
7 141 (10.22%) Customer Experience
8 138 (10.00%) Customer Service
9 137 (9.93%) Digital Marketing
10 134 (9.71%) Agile
11 118 (8.55%) Problem-Solving
12 114 (8.26%) Continuous Improvement
13 108 (7.83%) Telesales
14 106 (7.68%) B2B Marketing
15 105 (7.61%) B2C
16 104 (7.54%) SEO
17 95 (6.88%) Roadmaps
18 94 (6.81%) Stakeholder Management
19 92 (6.67%) Coaching
20 91 (6.59%) Mentoring
Programming Languages
1 53 (3.84%) SQL
2 29 (2.10%) Python
3 27 (1.96%) Java
3 27 (1.96%) TypeScript
4 25 (1.81%) C#
5 23 (1.67%) JavaScript
6 12 (0.87%) Kotlin
7 10 (0.72%) MATLAB
8 9 (0.65%) T-SQL
9 4 (0.29%) C++
10 3 (0.22%) Rust
11 1 (0.072%) ActionScript
11 1 (0.072%) ActionScript 2.0
11 1 (0.072%) PHP
11 1 (0.072%) PL/SQL
11 1 (0.072%) R
11 1 (0.072%) Swift
Qualifications
1 158 (11.45%) Degree
2 19 (1.38%) HND
3 14 (1.01%) HNC
4 11 (0.80%) Computer Science Degree
5 9 (0.65%) Master's Degree
6 5 (0.36%) AWS Certification
6 5 (0.36%) AWS Certified Developer
6 5 (0.36%) AWS Certified Solutions Architect
6 5 (0.36%) MBA
7 4 (0.29%) ACCA
7 4 (0.29%) CIMA
7 4 (0.29%) Security Cleared
8 3 (0.22%) BPSS Clearance
8 3 (0.22%) DBS Check
9 2 (0.14%) CCNA
9 2 (0.14%) Cisco Certification
9 2 (0.14%) Network+ Certification
10 1 (0.072%) CAPM
10 1 (0.072%) CFA
10 1 (0.072%) CISSP
Quality Assurance & Compliance
1 29 (2.10%) GDPR
2 23 (1.67%) SLA
3 21 (1.52%) QA
4 18 (1.30%) Accessibility
5 14 (1.01%) ISO 9001
6 9 (0.65%) ISO/IEC 27001
7 7 (0.51%) Cyber Essentials
8 3 (0.22%) PMO
9 2 (0.14%) EMIR
9 2 (0.14%) MiFID
10 1 (0.072%) Cyber Essentials PLUS
10 1 (0.072%) Data Quality
10 1 (0.072%) NCSC
10 1 (0.072%) NIST
10 1 (0.072%) PCI DSS
10 1 (0.072%) WCAG
System Software
1 14 (1.01%) Docker
2 7 (0.51%) Active Directory
Systems Management
1 15 (1.09%) Kubernetes
2 6 (0.43%) Single Sign-On
2 6 (0.43%) Systems Management Server (SMS)
3 5 (0.36%) Terraform
4 4 (0.29%) Functional Safety
4 4 (0.29%) Microsoft Intune
5 2 (0.14%) Grafana
Vendors
1 107 (7.75%) Salesforce
2 93 (6.74%) Microsoft
3 78 (5.65%) HubSpot
4 54 (3.91%) Google
5 41 (2.97%) Adobe
6 29 (2.10%) Dell
7 26 (1.88%) SAP
8 13 (0.94%) Pardot
9 11 (0.80%) Autodesk
9 11 (0.80%) BT
9 11 (0.80%) ServiceNow
10 10 (0.72%) BMC
11 8 (0.58%) YouTube
12 7 (0.51%) Sage
13 4 (0.29%) Ahrefs
13 4 (0.29%) IBM
13 4 (0.29%) Xero
14 3 (0.22%) Checkmarx
14 3 (0.22%) Scality
14 3 (0.22%) TikTok