Digital Strategy Jobs

Digital Strategy
UK

The table below provides summary statistics for permanent job vacancies requiring Digital Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Digital Strategy over the 6 months leading up to 19 May 2025, comparing them to the same period in the previous two years.

6 months to
19 May 2025
Same period 2024 Same period 2023
Rank 419 532 343
Rank change year-on-year +113 -189 +313
Permanent jobs citing Digital Strategy 321 399 988
As % of all permanent jobs advertised in the UK 0.57% 0.40% 1.00%
As % of the Processes & Methodologies category 0.61% 0.47% 1.04%
Number of salaries quoted 78 298 282
10th Percentile £40,620 £36,250 £36,025
25th Percentile £52,740 £48,028 £44,438
Median annual salary (50th Percentile) £61,206 £62,500 £55,000
Median % change year-on-year -2.07% +13.64% -1.63%
75th Percentile £68,750 £70,563 £73,751
90th Percentile £85,000 £87,500 £97,375
UK excluding London median annual salary £60,000 £60,000 £49,981
% change year-on-year - +20.05% -0.04%

All Process and Methodology Skills
UK

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 52,420 85,138 94,785
As % of all permanent jobs advertised in the UK 93.82% 85.22% 95.58%
Number of salaries quoted 26,605 59,872 55,912
10th Percentile £29,750 £29,089 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,180
Median % change year-on-year +4.55% -10.10% +1.97%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,645 £50,000 £55,000
% change year-on-year +3.29% -9.09% +4.76%

Digital Strategy
Job Vacancy Trend

Job postings citing Digital Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategy in the UK

Digital Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Strategy.

Salary trend for Digital Strategy in the UK

Digital Strategy
Salary Histogram

Salary distribution for jobs citing Digital Strategy over the 6 months to 19 May 2025.

Salary histogram for Digital Strategy in the UK

Digital Strategy
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the UK over the 6 months to 19 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +77 285 £61,206 -2.07% 311
UK excluding London +111 212 £60,000 - 173
Work from Home +51 100 £61,206 -4.49% 181
North of England +57 84 £61,992 -3.26% 52
London +106 79 £75,000 +11.11% 193
South East +115 72 £55,790 +4.04% 61
North West +21 64 £61,992 +1.21% 36
Yorkshire +56 17 £61,992 -3.26% 7
Midlands +2 17 £50,000 -14.82% 18
West Midlands -15 17 £50,000 -14.82% 12
East of England +41 15 £62,500 +1.54% 12
Scotland +124 13 - - 16
South West +59 10 £55,000 -16.03% 15
North East +34 3 £61,992 -3.26% 9
Wales +35 1 - - 3

Digital Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (7.79%) CMS
2 24 (7.48%) WordPress
3 4 (1.25%) Drupal
3 4 (1.25%) SharePoint
4 2 (0.62%) BizTalk Server
4 2 (0.62%) Confluence
4 2 (0.62%) Microsoft Exchange
5 1 (0.31%) Umbraco
Applications
1 11 (3.43%) Adobe Premiere
2 10 (3.12%) Photoshop
3 3 (0.93%) Microsoft Excel
4 2 (0.62%) Adobe After Effects
4 2 (0.62%) Adobe Creative Suite
4 2 (0.62%) Adobe Illustrator
4 2 (0.62%) InDesign
4 2 (0.62%) Microsoft Project
4 2 (0.62%) MS Visio
5 1 (0.31%) Chatbot
5 1 (0.31%) Microsoft Office
Business Applications
1 4 (1.25%) Dynamics CRM
2 1 (0.31%) Raiser’s Edge
2 1 (0.31%) Salesforce CRM
2 1 (0.31%) Workday HCM
Cloud Services
1 65 (20.25%) Power Platform
2 26 (8.10%) Azure
3 17 (5.30%) AWS
3 17 (5.30%) Microsoft 365
4 13 (4.05%) Google Analytics
5 12 (3.74%) Dynamics 365
6 7 (2.18%) SaaS
7 5 (1.56%) MailChimp
8 4 (1.25%) Azure Sentinel
8 4 (1.25%) Cloud Computing
8 4 (1.25%) GCP
8 4 (1.25%) IaaS
8 4 (1.25%) PaaS
8 4 (1.25%) Serverless
9 3 (0.93%) Azure DevOps
9 3 (0.93%) GitHub
9 3 (0.93%) Google Ads
9 3 (0.93%) Power Automate
10 2 (0.62%) Entra ID
10 2 (0.62%) FinancialForce
Communications & Networking
1 4 (1.25%) DNS
1 4 (1.25%) SD-WAN
1 4 (1.25%) SMS
1 4 (1.25%) VLAN
1 4 (1.25%) WAN
2 2 (0.62%) Intranet
3 1 (0.31%) Broadband
3 1 (0.31%) Firewall
3 1 (0.31%) Internet
3 1 (0.31%) Network Security
3 1 (0.31%) VPN
3 1 (0.31%) WPA
Database & Business Intelligence
1 62 (19.31%) Power BI
2 10 (3.12%) NoSQL
3 9 (2.80%) Relational Database
4 8 (2.49%) Data Lake
5 6 (1.87%) RDBMS
5 6 (1.87%) SQL Server Reporting Services
6 4 (1.25%) Tableau
7 3 (0.93%) Data Warehouse
7 3 (0.93%) Electronic Patient Records
7 3 (0.93%) SQL Server
8 2 (0.62%) Data Mining
8 2 (0.62%) Looker
9 1 (0.31%) Big Data
Development Applications
1 3 (0.93%) JIRA
General
1 164 (51.09%) Social Skills
2 87 (27.10%) Marketing
3 69 (21.50%) Inclusion and Diversity
4 63 (19.63%) Organisational Skills
5 49 (15.26%) Advertising
5 49 (15.26%) Analytical Skills
6 43 (13.40%) Law
7 40 (12.46%) Finance
8 22 (6.85%) Public Sector
9 13 (4.05%) Publishing
10 8 (2.49%) Legal
10 8 (2.49%) Retail
11 6 (1.87%) Influencing Skills
11 6 (1.87%) Presentation Skills
12 4 (1.25%) Local Government
13 2 (0.62%) Billing
13 2 (0.62%) Manufacturing
13 2 (0.62%) Pharmaceutical
13 2 (0.62%) Police
14 1 (0.31%) Brand Awareness
Job Titles
1 70 (21.81%) Lead
2 56 (17.45%) Analyst
3 54 (16.82%) Digital Analyst
4 35 (10.90%) Account Manager
5 34 (10.59%) Strategic Account Manager
6 24 (7.48%) Architect
6 24 (7.48%) Graduate
6 24 (7.48%) Graduate Analyst
7 23 (7.17%) Head of Digital
8 17 (5.30%) Senior
9 13 (4.05%) Solutions Architect
10 12 (3.74%) Senior Architect
11 7 (2.18%) Data Architect
11 7 (2.18%) Digital Programme Manager
11 7 (2.18%) Programme Manager
11 7 (2.18%) Web Manager
12 6 (1.87%) Digital Producer
12 6 (1.87%) Dynamics 365 Architect
12 6 (1.87%) Dynamics 365 Solution Architect
12 6 (1.87%) Senior Solutions Architect
Libraries, Frameworks & Software Standards
1 10 (3.12%) React
2 9 (2.80%) CSS
3 6 (1.87%) HTML
4 4 (1.25%) GraphQL
4 4 (1.25%) Node.js
5 3 (0.93%) .NET
6 2 (0.62%) EDI
6 2 (0.62%) RESTful
6 2 (0.62%) SOAP
7 1 (0.31%) Lightning Web Components
Miscellaneous
1 45 (14.02%) Social Media
2 42 (13.08%) Product Ownership
3 38 (11.84%) Digital Media
4 36 (11.21%) Marketing Technology
5 22 (6.85%) Enterprise Software
6 12 (3.74%) Public Cloud
7 10 (3.12%) Animation
7 10 (3.12%) Photography
8 8 (2.49%) Podcast
9 7 (2.18%) Mobile App
10 6 (1.87%) Distributed Architecture
11 5 (1.56%) Management Information System
11 5 (1.56%) Onboarding
12 4 (1.25%) Analytical Mindset
12 4 (1.25%) Blog
12 4 (1.25%) NHS
13 2 (0.62%) Cyber Threat
13 2 (0.62%) Driving Licence
13 2 (0.62%) Life Science
13 2 (0.62%) Operational Technology
Operating Systems
1 5 (1.56%) Windows
2 3 (0.93%) Windows Server
3 1 (0.31%) Android
3 1 (0.31%) Apple iOS
Processes & Methodologies
1 127 (39.56%) Analytics
2 100 (31.15%) Agile
3 87 (27.10%) Project Management
4 74 (23.05%) Business Intelligence
5 66 (20.56%) Artificial Intelligence
6 59 (18.38%) Project Delivery
6 59 (18.38%) User Experience
7 57 (17.76%) Data Analytics
8 56 (17.45%) Continuous Improvement
9 54 (16.82%) Time Management
10 53 (16.51%) Mentoring
11 52 (16.20%) Technology Transformation
12 51 (15.89%) Roadmaps
13 50 (15.58%) Digital Marketing
14 47 (14.64%) Collaborative Working
15 44 (13.71%) Strategic Thinking
16 43 (13.40%) Problem-Solving
17 36 (11.21%) Creative Thinking
17 36 (11.21%) SEO
18 31 (9.66%) Data Modelling
Programming Languages
1 8 (2.49%) SQL
2 7 (2.18%) JavaScript
3 5 (1.56%) PowerShell
4 4 (1.25%) TypeScript
5 2 (0.62%) C#
6 1 (0.31%) C
Qualifications
1 98 (30.53%) Degree
2 21 (6.54%) PMI Certification
2 21 (6.54%) PMP
3 7 (2.18%) Security Cleared
4 4 (1.25%) DBS Check
4 4 (1.25%) SC Cleared
5 2 (0.62%) CISA
5 2 (0.62%) CISM
5 2 (0.62%) CISSP
5 2 (0.62%) CRISC
5 2 (0.62%) TOGAF Certification
6 1 (0.31%) APMG
6 1 (0.31%) BPSS Clearance
6 1 (0.31%) CITP
6 1 (0.31%) ITIL Foundation Certificate
6 1 (0.31%) Master's Degree
Quality Assurance & Compliance
1 34 (10.59%) Accessibility
2 7 (2.18%) Actionable Recommendations
2 7 (2.18%) WCAG
3 4 (1.25%) GDPR
3 4 (1.25%) ISO/IEC 20000
4 3 (0.93%) Data Quality
4 3 (0.93%) QA
5 2 (0.62%) Cyber Essentials
5 2 (0.62%) Cyber Essentials PLUS
5 2 (0.62%) PCI DSS
System Software
1 4 (1.25%) Active Directory
2 1 (0.31%) Virtual Desktop
Systems Management
1 6 (1.87%) Kubernetes
2 4 (1.25%) Puppet
3 3 (0.93%) Ansible
3 3 (0.93%) Microsoft Intune
3 3 (0.93%) Terraform
4 2 (0.62%) SCCM
5 1 (0.31%) Jamf Pro
5 1 (0.31%) Matomo
5 1 (0.31%) Microsoft Data Protection Manager
Vendors
1 52 (16.20%) Alteryx
2 22 (6.85%) Microsoft
3 20 (6.23%) Workday
4 19 (5.92%) Concur
4 19 (5.92%) SAP
5 18 (5.61%) Google
6 13 (4.05%) Salesforce
7 11 (3.43%) YouTube
8 8 (2.49%) Facebook
9 6 (1.87%) Instagram
9 6 (1.87%) TikTok
10 5 (1.56%) ServiceNow
11 4 (1.25%) Adobe
11 4 (1.25%) Avaya
11 4 (1.25%) Cisco
11 4 (1.25%) SolarWinds
11 4 (1.25%) Zscaler
12 2 (0.62%) Cerner
12 2 (0.62%) dotdigital
12 2 (0.62%) Salesforce Marketing Cloud