Hybrid/Remote Marketing Job Trends

Marketing
UK > Work from Home

The table below looks at the prevalence of the term Marketing in remote or hybrid work. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 11 January 2026, comparing them to the same period in the previous two years.

6 months to
11 Jan 2026
Same period 2025 Same period 2024
Rank 32 41 72
Rank change year-on-year +9 +31 -24
Permanent jobs citing Marketing 933 1,001 927
As % of all permanent jobs with remote/hybrid work options 6.22% 6.07% 4.27%
As % of the General category 10.30% 8.83% 6.86%
Number of salaries quoted 610 391 692
10th Percentile £25,203 £36,000 £31,549
25th Percentile £32,500 £41,250 £37,500
Median annual salary (50th Percentile) £45,000 £64,000 £52,500
Median % change year-on-year -29.69% +21.90% -12.50%
75th Percentile £61,250 £80,000 £67,500
90th Percentile £83,750 £102,500 £85,000
UK median annual salary £45,000 £60,000 £50,000
% change year-on-year -25.00% +20.00% -13.04%

All General Skills
Work from Home

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring general skills.

Permanent vacancies with a requirement for general skills 9,059 11,342 13,510
As % of all permanent jobs with a WFH option 60.42% 68.74% 62.26%
Number of salaries quoted 5,735 6,437 10,519
10th Percentile £29,000 £36,000 £35,000
25th Percentile £39,207 £47,000 £45,000
Median annual salary (50th Percentile) £56,500 £62,500 £60,000
Median % change year-on-year -9.60% +4.17% -4.00%
75th Percentile £77,500 £83,750 £80,000
90th Percentile £100,000 £105,000 £97,500
UK median annual salary £52,500 £60,000 £59,000
% change year-on-year -12.50% +1.69% -4.07%

Marketing
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of permanent IT job postings citing Marketing and offering remote or hybrid work options relative to all permanent IT jobs advertised.

Marketing job vacancy trend for remote/hybrid jobs

Marketing
Salary Trend for Remote/Hybrid Jobs

Salary distribution trend for jobs with remote/hybrid work options citing Marketing.

Salary distribution trend for jobs with remote/hybrid work options citing Marketing

Marketing
Salary Histogram for Remote/Hybrid Jobs

Salary distribution for jobs with remote/hybrid work options citing Marketing over the 6 months to 11 January 2026.

Marketing salary histogram for jobs with remote/hybrid work options

Marketing
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 24 (2.57%) Confluence
1 24 (2.57%) WordPress
2 21 (2.25%) CMS
3 5 (0.54%) Microsoft Exchange
4 4 (0.43%) Drupal
5 2 (0.21%) Headless CMS
5 2 (0.21%) Sitecore CMS
5 2 (0.21%) Tomcat
5 2 (0.21%) WebLogic
5 2 (0.21%) WebLogic Portal
6 1 (0.11%) Apache Airflow
6 1 (0.11%) DNN
6 1 (0.11%) Kentico
6 1 (0.11%) SharePoint
6 1 (0.11%) Strapi
6 1 (0.11%) SugarCRM
6 1 (0.11%) Umbraco
Applications
1 70 (7.50%) Microsoft Excel
2 47 (5.04%) Microsoft Office
3 37 (3.97%) Microsoft PowerPoint
4 33 (3.54%) Adobe Creative Suite
5 31 (3.32%) Photoshop
6 21 (2.25%) InDesign
7 16 (1.71%) Adobe Illustrator
8 15 (1.61%) Chatbot
9 13 (1.39%) Adobe Premiere
10 6 (0.64%) Adobe After Effects
10 6 (0.64%) Trello
11 5 (0.54%) Microsoft Project
12 4 (0.43%) SketchUp
13 3 (0.32%) Elementor
13 3 (0.32%) MS Visio
13 3 (0.32%) Spreadsheet
14 2 (0.21%) Adobe XD
15 1 (0.11%) Acrobat
15 1 (0.11%) GIMP
15 1 (0.11%) Sketch
Business Applications
1 28 (3.00%) Dynamics CRM
2 17 (1.82%) Shopify
3 13 (1.39%) Magento
4 10 (1.07%) NetSuite
5 7 (0.75%) Salesforce CRM
6 4 (0.43%) Oracle Applications
7 3 (0.32%) Adobe Campaign
8 2 (0.21%) Dynamics GP
8 2 (0.21%) Oracle EBS
8 2 (0.21%) Primavera
9 1 (0.11%) Payment Gateway
9 1 (0.11%) SAP ERP
9 1 (0.11%) SAP S/4HANA
9 1 (0.11%) Sprinklr
Cloud Services
1 181 (19.40%) SaaS
2 82 (8.79%) Azure
3 72 (7.72%) Power Platform
4 52 (5.57%) Google Analytics
5 34 (3.64%) AWS
5 34 (3.64%) Azure DevOps
6 30 (3.22%) Dynamics 365
7 23 (2.47%) Microsoft 365
8 22 (2.36%) GitHub
9 21 (2.25%) Google Ads
10 20 (2.14%) GCP
11 18 (1.93%) Canva
12 16 (1.71%) Salesforce Sales Cloud
13 15 (1.61%) Figma
13 15 (1.61%) Google Tag Manager
13 15 (1.61%) Salesforce Service Cloud
14 12 (1.29%) Snowflake
15 11 (1.18%) OCI
15 11 (1.18%) Power Automate
16 10 (1.07%) GitHub Copilot
Communications & Networking
1 24 (2.57%) Broadband
2 12 (1.29%) Network Security
3 9 (0.96%) Unified Communications
4 7 (0.75%) Wi-Fi
5 6 (0.64%) SMS
6 4 (0.43%) Ethernet
7 3 (0.32%) HTTP
7 3 (0.32%) Remote Desktop
8 2 (0.21%) BGP
8 2 (0.21%) Cisco ASA
8 2 (0.21%) Firewall
8 2 (0.21%) SD-WAN
8 2 (0.21%) VPN
8 2 (0.21%) Wireless
9 1 (0.11%) DMARC
9 1 (0.11%) GPRS
9 1 (0.11%) Internet
9 1 (0.11%) LTE
9 1 (0.11%) Modbus
Database & Business Intelligence
1 61 (6.54%) Power BI
2 42 (4.50%) Tableau
3 21 (2.25%) Data Warehouse
4 17 (1.82%) SQL Server
5 12 (1.29%) Looker
6 8 (0.86%) Metadata
6 8 (0.86%) MongoDB
7 7 (0.75%) MySQL
8 5 (0.54%) BigQuery
8 5 (0.54%) Relational Database
9 4 (0.43%) Amazon Redshift
9 4 (0.43%) NoSQL
9 4 (0.43%) Power Query
9 4 (0.43%) Qlik Sense
10 3 (0.32%) Azure SQL Data Warehouse
10 3 (0.32%) Azure SQL Database
10 3 (0.32%) Big Data
10 3 (0.32%) Tick Data
11 2 (0.21%) Data Lake
11 2 (0.21%) Geospatial Data
Development Applications
1 35 (3.75%) JIRA
2 18 (1.93%) Git
3 16 (1.71%) Jenkins
4 15 (1.61%) GitLab
4 15 (1.61%) SonarQube
5 6 (0.64%) Storybook
6 5 (0.54%) Postman
6 5 (0.54%) SoapUI
7 3 (0.32%) Visual Studio
8 2 (0.21%) Oracle APEX
8 2 (0.21%) Oracle Forms
9 1 (0.11%) Gatling
9 1 (0.11%) JMeter
9 1 (0.11%) LoadRunner
9 1 (0.11%) Pivotal Tracker
9 1 (0.11%) Subversion
General
1 379 (40.62%) Social Skills
2 264 (28.30%) Finance
3 141 (15.11%) Analytical Skills
4 89 (9.54%) Retail
5 84 (9.00%) Public Sector
6 82 (8.79%) Inclusion and Diversity
7 75 (8.04%) Telecoms
8 70 (7.50%) Manufacturing
9 63 (6.75%) Electronics
10 52 (5.57%) Presentation Skills
11 51 (5.47%) Advertising
12 45 (4.82%) Legal
12 45 (4.82%) Organisational Skills
13 31 (3.32%) Games
14 23 (2.47%) Brand Awareness
14 23 (2.47%) French Language
15 22 (2.36%) German Language
15 22 (2.36%) Italian Language
15 22 (2.36%) Publishing
15 22 (2.36%) Spanish Language
Job Titles
1 94 (10.08%) Senior
2 70 (7.50%) Marketing Executive
3 68 (7.29%) Analyst
4 67 (7.18%) Sales Executive
5 65 (6.97%) Consultant
6 60 (6.43%) Marketing Manager
7 45 (4.82%) Corporate Sales Executive
8 41 (4.39%) Architect
9 40 (4.29%) Developer
10 39 (4.18%) Account Manager
11 38 (4.07%) Security Consultant
12 37 (3.97%) Lead
13 32 (3.43%) Business Manager
14 31 (3.32%) Development Manager
14 31 (3.32%) Marketing Specialist
14 31 (3.32%) Senior Manager
15 28 (3.00%) Business Development Manager
16 26 (2.79%) Designer
17 22 (2.36%) Coordinator
17 22 (2.36%) Data Analyst
Libraries, Frameworks & Software Standards
1 35 (3.75%) HTML
2 30 (3.22%) REST
3 28 (3.00%) CSS
4 27 (2.89%) SOAP
5 26 (2.79%) SAP CAF
6 25 (2.68%) Lightning Web Components
7 19 (2.04%) React
8 18 (1.93%) .NET
9 15 (1.61%) Visualforce
10 13 (1.39%) JSON
11 11 (1.18%) Next.js
12 10 (1.07%) Node.js
13 8 (0.86%) Pandas
14 7 (0.75%) JSON-LD
15 5 (0.54%) Laravel
15 5 (0.54%) scikit-learn
16 4 (0.43%) Flash
16 4 (0.43%) Hugging Face
16 4 (0.43%) NumPy
17 3 (0.32%) XML
Miscellaneous
1 105 (11.25%) Social Media
2 57 (6.11%) Product Ownership
3 55 (5.89%) Onboarding
4 51 (5.47%) Self-Motivation
5 45 (4.82%) Blog
6 40 (4.29%) Analytical Mindset
7 37 (3.97%) Management Information System
8 26 (2.79%) Web Conferencing
9 16 (1.71%) Graphic Design
9 16 (1.71%) Motion Graphics
10 13 (1.39%) FMCG
11 12 (1.29%) Video Editing
12 11 (1.18%) Educational Technology
13 10 (1.07%) Algorithms
13 10 (1.07%) Digital Media
13 10 (1.07%) Marketing Technology
13 10 (1.07%) Photography
14 8 (0.86%) Cloud Native
14 8 (0.86%) Driving Licence
15 7 (0.75%) Data Structures
Operating Systems
1 9 (0.96%) Windows
2 6 (0.64%) Android
2 6 (0.64%) Apple iOS
3 5 (0.54%) Linux
4 3 (0.32%) Unix
Processes & Methodologies
1 184 (19.72%) CRM
2 181 (19.40%) AI
3 178 (19.08%) Digital Marketing
4 157 (16.83%) Analytics
5 146 (15.65%) Customer Experience
6 144 (15.43%) Business Intelligence
7 131 (14.04%) Agile
7 131 (14.04%) B2B
8 108 (11.58%) Problem-Solving
9 100 (10.72%) SEO
10 98 (10.50%) Continuous Improvement
11 91 (9.75%) Business Development
11 91 (9.75%) Decision-Making
12 89 (9.54%) Email Marketing
12 89 (9.54%) Roadmaps
13 81 (8.68%) DevOps
14 80 (8.57%) Collaborative Culture
15 78 (8.36%) Project Management
16 75 (8.04%) User Experience
17 74 (7.93%) Cybersecurity
Programming Languages
1 89 (9.54%) SQL
2 53 (5.68%) Python
3 30 (3.22%) JavaScript
4 26 (2.79%) Apex Code
5 20 (2.14%) TypeScript
6 15 (1.61%) SOQL
6 15 (1.61%) SOSL
7 11 (1.18%) C#
8 9 (0.96%) PHP
9 7 (0.75%) Java
10 5 (0.54%) Data Analysis Expressions
11 4 (0.43%) PowerShell
12 3 (0.32%) Kotlin
12 3 (0.32%) R
12 3 (0.32%) Swift
13 2 (0.21%) Bash
13 2 (0.21%) Bicep
13 2 (0.21%) PL/SQL
14 1 (0.11%) ABAP
14 1 (0.11%) SPARQL
Qualifications
1 152 (16.29%) Degree
2 64 (6.86%) Security Cleared
3 41 (4.39%) SC Cleared
4 39 (4.18%) CISSP
5 27 (2.89%) CISM
6 26 (2.79%) ISO 27001 Lead Implementer
7 19 (2.04%) ACCA
7 19 (2.04%) CIMA
8 15 (1.61%) DV Cleared
9 13 (1.39%) CFA
9 13 (1.39%) Computer Science Degree
10 12 (1.29%) CEH
10 12 (1.29%) CompTIA Security+
11 10 (1.07%) Master's Degree
12 9 (0.96%) DBS Check
12 9 (0.96%) Numerate Degree
13 7 (0.75%) Microsoft Certification
14 5 (0.54%) BPSS Clearance
15 4 (0.43%) MBA
15 4 (0.43%) Postgraduate
Quality Assurance & Compliance
1 53 (5.68%) ISO/IEC 27001
2 39 (4.18%) NIST
3 38 (4.07%) Accessibility
4 33 (3.54%) QA
5 26 (2.79%) GRC
6 18 (1.93%) GDPR
7 15 (1.61%) ISO 9001
8 14 (1.50%) PCI DSS
9 10 (1.07%) Data Quality
10 7 (0.75%) WCAG
11 6 (0.64%) PERC
11 6 (0.64%) SLA
12 3 (0.32%) Actionable Recommendations
13 1 (0.11%) GAAP
13 1 (0.11%) SOC 2
System Software
1 13 (1.39%) Active Directory
2 11 (1.18%) Docker
3 4 (0.43%) VMware Infrastructure
4 2 (0.21%) VMware NSX
5 1 (0.11%) Virtual Desktop
5 1 (0.11%) vSphere
Systems Management
1 5 (0.54%) Terraform
2 3 (0.32%) cPanel
2 3 (0.32%) Kubernetes
2 3 (0.32%) Plesk
3 2 (0.21%) Oracle Enterprise Manager
4 1 (0.11%) Ansible
4 1 (0.11%) Docker Swarm
4 1 (0.11%) Puppet
4 1 (0.11%) Rancher
4 1 (0.11%) vRealize Orchestrator
Vendors
1 148 (15.86%) Microsoft
2 129 (13.83%) Salesforce
3 97 (10.40%) Google
4 88 (9.43%) Adobe
5 71 (7.61%) SAP
6 63 (6.75%) Cisco
7 49 (5.25%) Dell
8 48 (5.14%) HubSpot
9 17 (1.82%) Oracle
10 16 (1.71%) Instagram
10 16 (1.71%) PayPal
11 15 (1.61%) Splunk
12 13 (1.39%) Zoho
13 12 (1.29%) Sage
13 12 (1.29%) TikTok
13 12 (1.29%) YouTube
14 11 (1.18%) Facebook
14 11 (1.18%) Pardot
14 11 (1.18%) Salesforce Marketing Cloud
15 7 (0.75%) VMware