Marketing Jobs with Hybrid/Remote/WFH Options

Marketing
UK > Work from Home

The table below looks at the prevalence of the term Marketing in remote or hybrid work. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 29 May 2025, comparing them to the same period in the previous two years.

6 months to
29 May 2025
Same period 2024 Same period 2023
Rank 48 39 44
Rank change year-on-year -9 +5 +3
Permanent jobs citing Marketing 1,093 1,956 2,542
As % of all permanent jobs with a WFH option 5.85% 5.69% 6.39%
As % of the General category 7.46% 9.32% 9.72%
Number of salaries quoted 420 1,288 996
10th Percentile £27,225 £28,750 £33,625
25th Percentile £36,250 £35,000 £42,875
Median annual salary (50th Percentile) £52,000 £45,000 £60,000
Median % change year-on-year +15.56% -25.00% +9.09%
75th Percentile £70,000 £61,250 £80,000
90th Percentile £102,750 £75,000 £95,000
UK median annual salary £52,500 £45,000 £55,000
% change year-on-year +16.67% -18.18% -

All General Skills
Work from Home

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring common skills.

Permanent vacancies with a requirement for common skills 14,650 20,988 26,164
As % of all permanent jobs with a WFH option 78.37% 61.09% 65.78%
Number of salaries quoted 7,309 15,136 17,428
10th Percentile £25,087 £31,800 £36,250
25th Percentile £37,500 £41,254 £46,570
Median annual salary (50th Percentile) £55,000 £55,000 £62,500
Median % change year-on-year - -12.00% +4.17%
75th Percentile £76,250 £75,000 £82,548
90th Percentile £104,600 £95,000 £103,750
UK median annual salary £55,000 £52,500 £60,000
% change year-on-year +4.76% -12.50% -

Marketing
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Marketing as a proportion of all IT jobs advertised.

Marketing trend for jobs with Hybrid/Remote/WFH options

Marketing
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with remote working options citing Marketing.

Marketing salary trend for jobs with a WFH option

Marketing
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with remote working options citing Marketing over the 6 months to 29 May 2025.

Marketing salary histogram for jobs with a WFH option

Marketing
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 71 (6.50%) CMS
2 31 (2.84%) WordPress
3 14 (1.28%) SharePoint
4 8 (0.73%) Drupal
4 8 (0.73%) Sitecore CMS
5 7 (0.64%) Confluence
5 7 (0.64%) Kentico
5 7 (0.64%) Umbraco
6 5 (0.46%) Headless CMS
7 3 (0.27%) Apache Airflow
7 3 (0.27%) Apache Spark
7 3 (0.27%) Ethereum
7 3 (0.27%) IBM Domino
7 3 (0.27%) Microsoft Exchange
8 2 (0.18%) Apache Solr
8 2 (0.18%) IIS
9 1 (0.091%) Jupyter
9 1 (0.091%) Moodle
9 1 (0.091%) SAS
9 1 (0.091%) Totara
Applications
1 71 (6.50%) Microsoft Excel
2 42 (3.84%) Microsoft PowerPoint
3 39 (3.57%) Photoshop
4 21 (1.92%) Adobe Illustrator
5 20 (1.83%) Adobe Creative Suite
6 18 (1.65%) Microsoft Office
7 17 (1.56%) Adobe Premiere
7 17 (1.56%) InDesign
8 13 (1.19%) Chatbot
9 11 (1.01%) Trello
10 6 (0.55%) Adobe After Effects
11 4 (0.37%) Notion
12 3 (0.27%) Adobe XD
12 3 (0.27%) Final Cut Pro
12 3 (0.27%) Microsoft Project
13 2 (0.18%) CINEMA 4D
13 2 (0.18%) MS Visio
13 2 (0.18%) Spreadsheet
14 1 (0.091%) Blender
14 1 (0.091%) Sketch
Business Applications
1 29 (2.65%) Dynamics CRM
1 29 (2.65%) Shopify
2 14 (1.28%) Academy Revenues and Benefits
3 9 (0.82%) Magento
4 4 (0.37%) Dynamics AX
5 3 (0.27%) Adobe Campaign
6 2 (0.18%) Dynamics NAV
6 2 (0.18%) Odoo
6 2 (0.18%) Raiser’s Edge
7 1 (0.091%) Dynamics GP
7 1 (0.091%) Maximo
7 1 (0.091%) Oracle ERP
7 1 (0.091%) Payment Gateway
7 1 (0.091%) Salesforce CRM
7 1 (0.091%) SAP S/4HANA
Cloud Services
1 103 (9.42%) Google Analytics
2 58 (5.31%) SaaS
3 55 (5.03%) Power Platform
4 54 (4.94%) AWS
5 51 (4.67%) Google Ads
6 44 (4.03%) Azure
7 29 (2.65%) Dynamics 365
8 22 (2.01%) Microsoft 365
9 21 (1.92%) Canva
9 21 (1.92%) Google Tag Manager
10 20 (1.83%) PowerApps
11 15 (1.37%) GCP
12 13 (1.19%) Figma
12 13 (1.19%) GitHub
13 12 (1.10%) Google Sheets
13 12 (1.10%) Microsoft Advertising
13 12 (1.10%) Serverless
14 11 (1.01%) Google Data Studio
15 10 (0.91%) AWS Lambda
15 10 (0.91%) Slack
Communications & Networking
1 14 (1.28%) WPA
2 11 (1.01%) WAN
3 9 (0.82%) 5G
3 9 (0.82%) SD-WAN
4 8 (0.73%) Network Security
4 8 (0.73%) Wi-Fi
5 6 (0.55%) Intranet
6 5 (0.46%) Firewall
6 5 (0.46%) IP Telephony
6 5 (0.46%) VPN
7 4 (0.37%) Broadband
7 4 (0.37%) DNS
7 4 (0.37%) Unified Communications
8 3 (0.27%) Ethernet
8 3 (0.27%) Internet
8 3 (0.27%) SMS
8 3 (0.27%) TCP/IP
9 2 (0.18%) DHCP
9 2 (0.18%) Intrusion Detection
9 2 (0.18%) Wireless
Database & Business Intelligence
1 50 (4.57%) Big Data
2 35 (3.20%) Power BI
3 26 (2.38%) Tableau
4 14 (1.28%) SQL Server
5 13 (1.19%) Data Warehouse
6 11 (1.01%) Looker
7 10 (0.91%) MySQL
7 10 (0.91%) Tick Data
8 9 (0.82%) Power Query
9 7 (0.64%) Relational Database
10 6 (0.55%) NoSQL
10 6 (0.55%) PostgreSQL
10 6 (0.55%) Redis
11 5 (0.46%) SQL Server Reporting Services
12 4 (0.37%) Amazon Athena
12 4 (0.37%) Azure SQL Database
12 4 (0.37%) BigQuery
12 4 (0.37%) Parquet
12 4 (0.37%) PowerPivot
13 3 (0.27%) Spark SQL
Development Applications
1 33 (3.02%) JIRA
2 19 (1.74%) Git
3 14 (1.28%) Visual Studio
4 5 (0.46%) GitLab
5 4 (0.37%) Bazaar
6 3 (0.27%) Axure RP
6 3 (0.27%) Balsamiq
6 3 (0.27%) Jasmine
6 3 (0.27%) Jenkins
6 3 (0.27%) Mocha
6 3 (0.27%) PHPUnit
7 2 (0.18%) MSBuild
7 2 (0.18%) Octopus Deploy
7 2 (0.18%) TeamCity
7 2 (0.18%) webpack
8 1 (0.091%) CircleCI
8 1 (0.091%) CMake
8 1 (0.091%) MLflow
8 1 (0.091%) Visual Website Optimizer
8 1 (0.091%) WiX
General
1 692 (63.31%) Social Skills
2 440 (40.26%) Finance
3 332 (30.38%) Public Sector
4 212 (19.40%) Analytical Skills
5 171 (15.65%) Advertising
6 76 (6.95%) Retail
7 71 (6.50%) Organisational Skills
8 65 (5.95%) Presentation Skills
9 63 (5.76%) Manufacturing
10 60 (5.49%) Inclusion and Diversity
11 52 (4.76%) Telecoms
12 48 (4.39%) Electronics
13 31 (2.84%) Publishing
14 18 (1.65%) Automotive
15 17 (1.56%) Legal
15 17 (1.56%) Local Government
16 16 (1.46%) Games
17 12 (1.10%) Police
18 11 (1.01%) Brand Awareness
19 10 (0.91%) Influencing Skills
Job Titles
1 311 (28.45%) Business Manager
2 306 (28.00%) Development Manager
3 303 (27.72%) Business Development Manager
4 104 (9.52%) Senior
5 97 (8.87%) Account Manager
6 58 (5.31%) Senior Manager
7 57 (5.22%) Developer
8 52 (4.76%) Senior Account Manager
9 47 (4.30%) Analyst
10 34 (3.11%) Strategic Account Manager
11 33 (3.02%) Sales Executive
12 31 (2.84%) Marketing Manager
13 29 (2.65%) Marketing Executive
14 28 (2.56%) Consultant
15 26 (2.38%) Lead
16 25 (2.29%) Product Manager
17 24 (2.20%) Corporate Sales Executive
18 19 (1.74%) Coordinator
18 19 (1.74%) Designer
18 19 (1.74%) Project Manager
Libraries, Frameworks & Software Standards
1 50 (4.57%) HTML
2 41 (3.75%) CSS
3 16 (1.46%) .NET
3 16 (1.46%) React
4 14 (1.28%) Node.js
5 11 (1.01%) JSON
5 11 (1.01%) Vue
6 10 (0.91%) Next.js
7 7 (0.64%) Web Services
8 6 (0.55%) Sass
8 6 (0.55%) XML
9 5 (0.46%) CSS3
9 5 (0.46%) Django
9 5 (0.46%) LESS
9 5 (0.46%) Lightning Web Components
10 4 (0.37%) ASP.NET
10 4 (0.37%) FHIR
10 4 (0.37%) HTML5
10 4 (0.37%) MACH
10 4 (0.37%) RESTful
Miscellaneous
1 151 (13.82%) Social Media
2 98 (8.97%) Marketing Technology
3 97 (8.87%) Digital Media
4 75 (6.86%) Product Ownership
5 38 (3.48%) Blog
6 29 (2.65%) Self-Motivation
7 28 (2.56%) Management Information System
8 27 (2.47%) Algorithms
9 22 (2.01%) PMI
10 21 (1.92%) Analytical Mindset
11 14 (1.28%) Graphic Design
11 14 (1.28%) Video Editing
12 12 (1.10%) Onboarding
13 11 (1.01%) Life Science
14 10 (0.91%) Driving Licence
14 10 (0.91%) EPoS
14 10 (0.91%) Mobile App
15 9 (0.82%) GNSS
15 9 (0.82%) Self-Driving Car
16 7 (0.64%) Reinsurance
Operating Systems
1 22 (2.01%) Windows
2 14 (1.28%) Windows Vista
3 13 (1.19%) Linux
4 7 (0.64%) Windows Server
5 2 (0.18%) Apple iOS
6 1 (0.091%) Android
6 1 (0.091%) Robot Operating System
6 1 (0.091%) Solaris
6 1 (0.091%) Unix
6 1 (0.091%) Windows 10
6 1 (0.091%) Windows Server 2016
Processes & Methodologies
1 391 (35.77%) Marketing Strategy
2 390 (35.68%) Collaborative Working
3 356 (32.57%) Business Development
4 304 (27.81%) Collaborative Culture
5 291 (26.62%) Digital Marketing
6 266 (24.34%) Facilities Management
7 212 (19.40%) Project Management
8 199 (18.21%) Analytics
9 149 (13.63%) CRM
10 132 (12.08%) Artificial Intelligence
11 128 (11.71%) SEO
12 127 (11.62%) Agile
12 127 (11.62%) Problem-Solving
13 125 (11.44%) Strategic Thinking
14 110 (10.06%) Continuous Improvement
15 100 (9.15%) B2B
16 94 (8.60%) Roadmaps
17 91 (8.33%) Mentoring
17 91 (8.33%) Time Management
18 84 (7.69%) User Experience
Programming Languages
1 65 (5.95%) SQL
2 61 (5.58%) Python
3 42 (3.84%) JavaScript
4 23 (2.10%) C#
5 12 (1.10%) C++
6 10 (0.91%) PHP
7 9 (0.82%) C
7 9 (0.82%) TypeScript
8 7 (0.64%) PowerShell
8 7 (0.64%) R
9 5 (0.46%) Apex Code
9 5 (0.46%) Bash
10 4 (0.37%) Java
10 4 (0.37%) Perl
11 3 (0.27%) PL/SQL
12 2 (0.18%) Ruby
12 2 (0.18%) VB.NET
12 2 (0.18%) VBA
13 1 (0.091%) MATLAB
13 1 (0.091%) Shell Script
Qualifications
1 133 (12.17%) Degree
2 35 (3.20%) DBS Check
3 33 (3.02%) Security Cleared
4 26 (2.38%) DV Cleared
5 25 (2.29%) PMI Certification
6 19 (1.74%) Microsoft Certification
7 13 (1.19%) Master's Degree
8 11 (1.01%) SC Cleared
9 8 (0.73%) Computer Science Degree
10 5 (0.46%) CSPO
11 4 (0.37%) BPSS Clearance
12 3 (0.27%) AWS Certification
12 3 (0.27%) Azure Certification
12 3 (0.27%) CISSP
12 3 (0.27%) Numerate Degree
12 3 (0.27%) PMP
13 2 (0.18%) Cisco Certification
13 2 (0.18%) MBA
13 2 (0.18%) PhD
13 2 (0.18%) TOGAF Certification
Quality Assurance & Compliance
1 27 (2.47%) Accessibility
2 25 (2.29%) QA
3 21 (1.92%) GDPR
4 8 (0.73%) Actionable Recommendations
4 8 (0.73%) PMO
5 6 (0.55%) 21 CFR Part 11
6 5 (0.46%) Data Quality
6 5 (0.46%) ISO/IEC 27001
7 4 (0.37%) Good Clinical Practice
7 4 (0.37%) WCAG
8 3 (0.27%) NIST
8 3 (0.27%) SLA
9 2 (0.18%) GMP
9 2 (0.18%) IEC 62304
9 2 (0.18%) ISO 13485
9 2 (0.18%) ISO 9001
10 1 (0.091%) California Consumer Privacy Act
10 1 (0.091%) Disclosure Scotland
10 1 (0.091%) HIPAA
10 1 (0.091%) PCI DSS
System Software
1 17 (1.56%) Docker
2 5 (0.46%) Active Directory
3 2 (0.18%) VMware Infrastructure
4 1 (0.091%) Hyper-V
4 1 (0.091%) Varnish
4 1 (0.091%) Virtual Machines
4 1 (0.091%) vSphere
Systems Management
1 7 (0.64%) Terraform
2 5 (0.46%) Ansible
2 5 (0.46%) Systems Management Server (SMS)
3 4 (0.37%) Automic
3 4 (0.37%) Kubernetes
4 3 (0.27%) Microsoft Intune
5 2 (0.18%) Single Sign-On
6 1 (0.091%) Data Guard
6 1 (0.091%) FortiGate
6 1 (0.091%) Grafana
6 1 (0.091%) Matomo
6 1 (0.091%) Oracle ZFS
6 1 (0.091%) ZABBIX
Vendors
1 161 (14.73%) Microsoft
2 150 (13.72%) Google
3 69 (6.31%) Salesforce
4 56 (5.12%) SAP
5 53 (4.85%) Adobe
6 39 (3.57%) Cisco
7 34 (3.11%) Dell
8 27 (2.47%) TikTok
9 26 (2.38%) HubSpot
10 24 (2.20%) Facebook
11 20 (1.83%) Screaming Frog
12 19 (1.74%) Instagram
13 18 (1.65%) Ahrefs
14 17 (1.56%) Pinterest
15 16 (1.46%) Oracle
16 13 (1.19%) Databricks
16 13 (1.19%) PayPal
17 11 (1.01%) Hotjar
18 10 (0.91%) YouTube
19 9 (0.82%) Salesforce Marketing Cloud